An overview of Augmented Reality with a case study of Pokemon Go explaining how Augmented Reality helped Pokemon developers to become a worldwide success.

1. AUGMENTED REALITY (AR)
DIGITALLY ENHANCED VIEW OF REAL WORLD

2. WHAT IS AUGMENTED REALITY?
• Augmented reality is the
integration of digital
information with the user's
environment in real time.

3. AUGMENTEAD REALITY HAVE THE FOLLOWING THREE
CHARACTERISTICS
Combines real and virtual
objects in a real
environment
Is interactive in real-time
Aligns real and virtual
objects with each other.

4. AUGMENTED REALITY V/S VIRTUAL REALITY
• VR technologies completely
immerse a user inside a
synthetic environment. While
immersed, the user cannot see
the real world around him.
• In contrast, AR allows the user
to see the real world, with
virtual objects superimposed
upon or composited with the
real world.

5. AUGMENTED REALITY EXAMPLE

6. VIRTUAL REALITY (VR) EXAMPLE

7. NOW LET’S TAKE AN EXAMPLE
OF A COMPANY WHO USED
AUGMENTED REALITY (AR)

9. HISTORY OF POKÉMONGO
• The first Pokémon games appeared in Japan in 1996 for Nintendo’s
Game Boy handheld machine.
• The games involved players working to capture monsters and train them
for battle.
• The franchise has since expanded to include card games and other toys
and was a finalist for the Videogame Hall of Fame in the year 2015.
• “Pokémon Go” brings the world of the game in to the “real world,” using
a technology called augmented reality.

10. WHAT IS POKÉMONGO?
• Pokémon Go is a game that uses your
phone’s GPS and clock to detect where and
when you are in the game and make
Pokémon "appear" around you (on your
phone screen) so you can go and catch them.
• As you move around, different and more
types of Pokémon will appear depending on
where you are and what time it is.
• The idea is to encourage you to travel around
the real world to catch Pokémon in the
game. (This mix of a game and the real world
interacting is known as "augmented reality.")

11. HOW DOES THIS GAME WORK ?
• The game works like a treasure hunt. After downloading the app, players use Global Positioning
System and their smartphone cameras to collect virtual monsters which appear in real world
locations.
• As you move around, your smartphone will vibrate to let you know you’re near a Pokémon.
• Once you’ve encountered a Pokémon, take aim on your smartphone’s touch screen and throw
a Poké Ball to catch it.

12. SUCCESS OF POKEMON GO
• In its first week alone, the Pokémon Go
app in the Apple App Store had more
downloads than any other app in history.
• As of Aug. 1,2016 less than a month after
its release, Pokémon Go had over 100
million downloads, which single-handedly
proved the profitability potential and
consumable nature of AR technology.
• The app made $3.9-4.9M on day 1.

13. DURING ITS FIRST WEEK,
POKÉMON GO USERS SPENT 75
MINUTES PER DAY PLAYING,
VERSUS ONLY 35 MINUTES ON
THE FACEBOOK APP.

14. POKÉMON GO BREAKS
ITUNES RECORD, APPLE
CONFIRMS

15. WHAT MAKES POKEMON GO
SO POPULAR?
NOSTALGIA
• The original fanbase are now in
their twenties and thirties and
are highly susceptible to 90’s
nostalgia consumerism.

16. WHAT MAKES POKEMON GO
SO POPULAR?
SOCIAL FULLFILMENT
• Pokémon Go allows players
to meet new people and
actively encourages them to
work together to succeed.

17. WHAT MAKES POKEMON GO
SO POPULAR?
AR and the Perfect Match
• “Pokémon Go fulfils a fantasy
of Pokémon fans have had
since the games first came out:
what if Pokémon were real and
inhabited our world?”

18. EFFECTS ON HEALTH
• Pokémon Go has been credited
with improving the mental and
physical health of players suffering
from depression and social anxiety.
• Numerous players also reported
increased motivation to exercise
and improved moods, and some
experienced weight loss.

19. HOW BUISNESSES DID MARKETING
THROUGH POKEMON GO ?
• Local Businesses purchasing
lures to draw trainers into their
storefronts.

20. HOW BUISNESSES DID MARKETING
THROUGH POKEMON GO ?
•TripAdvisor Vacation Rentals has
listed homes near potential hot
spots
•There are seaside properties
where gamers can find water-type
Pokémon
•Gamers can also hunt grass-type
Pokémon at homes with huge
gardens.

21. HOW BUISNESSES DID MARKETING
THROUGH POKEMON GO ?
• Niantic struck a deal with
McDonald’s Japan, making all 3,000
Japanese locations into “gyms”.
• The market responded well,
rewarding the Japanese arm with a
23% jump in its share price, the
biggest daily gain since 2001

22. INK HUNTER

23. STAR CHART

24. THANK YOU!
-AKSHAR BHAYANI