442

1. 1423 East Stadium Blvd
Ann Arbor, MI 48104

2. Local Rewards, Done Right.
pointsplusplus@umich.edu
Andrew Nikolajuk, Shaan Diwanji, David Silverman

3. Elevator Pitch
For local businesses that want to better engage
with their customers, Points++ provides a rewards
platform that is intuitive for modern businesses
and customers. Unlike rewards apps, Points++ is
built on your native virtual wallet

4. Testing Results - Black Diesel Coffee Shop
Importance Satisfaction
Customer
Passfile
4.5 4
Cashier
Interface
3 3.5
Business
owner portal
3.5
3.5
Customer
checkout
experience
5 5

5. Quotes - Black Diesel Coffee Shop
● "This seems like less of a hassle for a cashier compared to
AppCard"
● “Get rid of the cashier interface and implement point of sales”
● “You guys may be overlooking some security regulations”

6. Testing Results - Black Diesel Customers
Importance Satisfaction
Customer
Passfile
4.3 4.6
Location
Awareness
4.6
3.6
Customer
checkout
experience
4 4

7. Quotes - Black Diesel Customers
● “Really like that I don’t have to download anything”
● “Ability to access from lock screen is a big deal for me”
● "I wish I could see how many points I have on the PassFile"

8. MVP 1 Shortcomings and MVP 2 Solutions
Shortcoming Solution
Pass Files Don’t Update Added Updating to Pass Files
Cashiers Don’t Want to Scan Added “Customer ID” on Pass Files
Businesses Can’t Promote Deals Send Notifications via API or Web UI*
Businesses Want Logo on Notification All Pass features will be white-labeled

9. >