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15.
RECOMMENDER SYSTEM SETUP
• Similar products
• Up-selling
• Cross-selling
• Who viewed this also viewed that
• Who bought this also bought that
• Personalized
19.
67.44%
average online shopping cart abandonment rate
http://baymard.com/lists/cart-abandonment-rate
20.
Why do online shoppers leave without paying?
1. Presented with unexpected costs
2. I was just browsing
3. Found a better price elsewhere
4. Overall price too expensive
5. Decided against buying
6. Website navigation too complicated
7. Website crashed
8. Process was taking too long
http://www.worldpay.com/corporate/content/worldpay-global-online-shopper-report.pdf
21.
Why do online shoppers leave without paying?
1. Presented with unexpected costs
2. I was just browsing
3. Found a better price elsewhere
4. Overall price too expensive
5. Decided against buying
6. Website navigation too complicated
7. Website crashed
8. Process was taking too long
http://www.worldpay.com/corporate/content/worldpay-global-online-shopper-report.pdf
22.
Why do online shoppers leave without paying?
1. Presented with unexpected costs
2. Website navigation too complicated
3. Process was taking too long
http://www.worldpay.com/corporate/content/worldpay-global-online-shopper-report.pdf
25.
“Il risultato è quello di dare giacche ben tagliate,
camicie alla moda e capi di maglieria piacevoli e
confortevoli, per uomini dall'aspetto semplice,
senza pretese”
26.
“By creating an account at ASOS.com you will be able to
shop faster, keep track of the status of your orders and
take part in ASOS Life: CREATE YOUR ACCOUNT”
27.
“We didn’t fundamentally change any functionality or
page flows at this point. One thing we did change was
the login screen after lengthy split testing; the changes
resulted in a 50% decrease in abandonment of the site
at this page”
- James Hart - Director at asos.com