1. ISHWARI LOKARE
Product School Project
21st Jan, 2017
DISPLAY CUSTOMER REVIEW
FEATURE

2. What we did
Customers
• Discover new restaurants
• Transparency to make well-
informed decisions
Restaurants
• Increase the number of new
customers
• Provide better service
DELIGHT
SCORE
NUMBER OF
RATINGS

3. “I’ve been trying out the service, in San Francisco and in Fremont,
California, and I like its efficiency. However, while the Delight scores
helps me select from the heap, I do feel like I want more data about
what really lies behind a company’s score of “8” or “9.” On Yelp, at least,
I can scroll through the reviews and quickly gather a picture of why a
place only has 3.5 stars — and then decide for myself whether I’ll risk it.”
What customers feel ?
Source: http://venturebeat.com/2016/03/24/doordash-sneaks-into-yelp-territory-offers-an-objective-restaurant-quality-score/

4. 60% of consumers read
online reviews for
Restaurants
Source: https://www.brightlocal.com/learn/local-consumer-review-survey/
Powerful Impact of Online Restaurant Reviews

5. DoorDash User Persona

6. What we can Do?

7. Backend Features
• Leverage the “Delight Score” algorithm to display
Restaurant specific reviews
• Ability to sort based on the Star ratings
• Display most relevant customer reviews at the top

8. Success Metrics
Number of :
• New restaurant orders per customer
• New customer acquisitions for each restaurant
• Clicks on the “Number of Ratings” hyperlink
• Likes and dislikes for each customer review
• Reviews written by customers

9. Roadmap
Previous Feature
Delight Score
Pre-Launch
Web and Mobile Web
A/B Testing
30% of users interact
Iterations
Based on the
metrics
Post Launch
Feature Deconstruct
Blog Posts
Launch
100% Web
Feature Release
Future Feature
Releases
On Mobile App Launch
• iOS
• Android

10. Feature Implementation Plan
Design Team Engineering Team Marketing Team
• Detailed Mockups
• Easy Transition
• Color scheme
• Complexity estimation
• Implementation
- Backend - APIs, Algo
- Data Model
- Metrics
- UI
• Integration and
Testing
• Post DoorDash Blog
• Feedback on blog post/
press release
• Posts
- fortune.com
- Digital Trends
- techcrunch.com
- venturebeat.com
• Post launch blog posts

11. Empower small business owners to offer
delivery in an affordable and convenient way

12. THANK YOU

13. Web Screenshot