iBeacons allow mobile apps to recognize when a smartphone is near a small wireless sensor, transmitting data via Bluetooth to deliver location-relevant messages from a content management system. The marketing app platform manages these iBeacon messages to engage customers as they enter outlets, encouraging loyalty by triggering customized app content and analytics based on the user's precise location within 70 cm to 70 meters of an iBeacon. Organizations can use this technology to stay connected to customers, create loyalty through low-cost targeted messaging, and see immediate results and return on investment.