Centralized or Decentralized: The Hybrid Social Media Strategy
•
3 likes•1,521 views
Centralized or Decentralized: The Hybrid Social Media Strategy — as presented at Edu Web Conference 2014. What the presentation covered: - What can you take away from this presentation? - Building a more successful flow of communication - Enhancing social media culture through organized events/meetings. - Increasing social media engagement across university platforms. - How decentralized and centralized communication methods can work with one another to find success.
Recommended
Recommended
More Related Content
What's hot
What's hot (20)
Viewers also liked
Similar to Centralized or Decentralized: The Hybrid Social Media Strategy
Similar to Centralized or Decentralized: The Hybrid Social Media Strategy (20)
More from Christopher Barrows
More from Christopher Barrows (16)
Recently uploaded
Recently uploaded (20)
Centralized or Decentralized: The Hybrid Social Media Strategy
- 1. Centralized or Decentralized The Hybrid Social Media Strategy Tuesday, August 5th 2014 Chris Barrows Social Media and Mobile Products Coordinator (New York University) #hybridsocial#eduweb14 |
- 2. Who Am I? @CBarrows Photo Credit: Sy Abudu #hybridsocial#eduweb14 |
- 3. Digital Communications Group www.nyu.edu/digicomm Flickr User: DSkley #hybridsocial#eduweb14 |
- 4. Get To Know New York University Photo credit: Nick Johnson #hybridsocial#eduweb14 |
- 5. NYU Schools Flickr User: Klingon65 14 Schools, Colleges, and Divisions 19,401 Undergraduate Students 18,990 Graduate and Professional Students 470,000 Alumni #hybridsocial#eduweb14 |
- 6. Global Sites and Study Away Locations Graphic Credit: Mark Courtney #hybridsocial#eduweb14 |
- 7. NYU Accounts (Facebook and Twitter) 630 Facebook Accounts 629 Twitter Accounts DATA: (UPDATED JULY 2014)* 0 175 350 525 700 Facebook Twitter #hybridsocial#eduweb14 |
- 8. Flickr User: Tasayu Looking Back Where Was NYU on Social Media? #hybridsocial#eduweb14 |
- 9. Lagging, not Leading Flickr User: ChasingFun #hybridsocial#eduweb14 |
- 10. ?IS OUR CURRENT STRATEGY WORKING? #hybridsocial#eduweb14 |
- 11. ?ARE WE EFFECTIVELY COMMUNICATING WITH OUR COLLEAGUES ACROSS THE UNIVERSITY? #hybridsocial#eduweb14 |
- 12. ?COULD YOU REALISTICALLY LEAD ALL MANAGEMENT OF SOCIAL MEDIA CENTRALLY FOR THE ORGANIZATION? #hybridsocial#eduweb14 |
- 13. Thinking Hybrid Flickr User: jDevaun #hybridsocial#eduweb14 |
- 14. Setting Goals • Build A More Successful Flow of Communication • Enhance Social Media Culture at NYU • Increase Cross School/Organization Collaboration Flickr User: Keylosa #hybridsocial#eduweb14 |
- 15. Steps to Building A Hybrid Strategy Flickr User: MelusinaParkin 1. Start With A Strong Foundation 2. Build A Communication Strategy 3. Open and Establish Communication 4. Foster Community #hybridsocial#eduweb14 |
- 16. Hybrid Strategy Step 1 Start With A Strong Foundation Flickr User: pareeerica • Document Strategy • Social Style Guide • One-Pager Help Guides #hybridsocial#eduweb14 |
- 17. YOU are a resource Flickr User: Jiuck #hybridsocial#eduweb14 |
- 18. Take the Lead Flickr User: Lumaxart #hybridsocial#eduweb14 |
- 19. Be Seen and Earn Trust Flickr User: Glasgowamateur #hybridsocial#eduweb14 |
- 20. NYU Social Media Webpage Source: Flickr User: dskley www.nyu.edu/socialmedia #hybridsocial#eduweb14 |
- 21. Steps to Building A Hybrid Strategy Flickr User: MelusinaParkin 1. Start With A Strong Foundation 2. Build A Communication Strategy 3. Open and Establish Communication 4. Foster Community #hybridsocial#eduweb14 |
- 22. Hybrid Strategy Step 2 Build Communication Strategy Flickr User: Courtneyrian • Generate A Contact List • Use A Roadmap #hybridsocial#eduweb14 |
- 23. Create A Contact List Image: Canva Email Phone School Directory Contact Resources Current Contacts #hybridsocial#eduweb14 |
- 24. Use A Roadmap Flickr User: Curtis Perry #hybridsocial#eduweb14 |
- 25. On The Road to Leading Flickr User: Wisefly #hybridsocial#eduweb14 |
- 26. Steps to Building A Hybrid Strategy Flickr User: MelusinaParkin 1. Start With A Strong Foundation 2. Build A Communication Strategy 3. Open and Establish Communication 4. Foster Community #hybridsocial#eduweb14 |
- 27. Hybrid Strategy Step 3 Open and Establish Communication Flickr User: Rusysheriff • Inform and Update • Encourage Sharing • Educate Through Training #hybridsocial#eduweb14 |
- 28. Inform and Update Photo Credit: http://po.st/St4kZg #hybridsocial#eduweb14 |
- 29. Educate Through Training Flickr User: pareeerica #hybridsocial#eduweb14 |
- 30. Encourage Sharing #hybridsocial#eduweb14 |Flickr User: Dybiz
- 31. Steps to Building A Hybrid Strategy Flickr User: MelusinaParkin 1. Start With A Strong Foundation 2. Build A Communication Strategy 3. Open and Establish Communication 4. Foster Community #hybridsocial#eduweb14 |
- 32. Hybrid Strategy Step 4 Foster Community Image Credit: NYU Community Services #hybridsocial#eduweb14 |
- 33. NYU Social Media Ambassadors Flickr User: Docsearls “The Social Media Ambassadors Group is designed to facilitate community amongst the members increasing knowledge, awareness, and best practices in the areas of social media at NYU.” #hybridsocial#eduweb14 |
- 34. Social Media Ambassador Meetings Image: NYU Social Media Ambassadors Google Group #hybridsocial#eduweb14 |
- 35. Get Feedback Flickr User: AlanLevine #hybridsocial#eduweb14 |
- 36. Leadership and Collaboration Blossom Photo Credit: Sy Abudu #hybridsocial#eduweb14 |
- 37. Success Story - NYU Human Resources #hybridsocial#eduweb14 |
- 38. Success Story - NYU Human Resources #hybridsocial#eduweb14 |
- 39. Flickr User: Flixelpix • Has seen a steady increase in job applicants who cite “social media” as a referral source • Have consistently been featured in top tweets (using #NYUsGotTalent) Success Story Human Resources and Social #hybridsocial#eduweb14 |
- 40. Success Story School Collaboration Flickr User: roboppy #hybridsocial#eduweb14 |
- 41. Flickr User: Flixelpix • Hired a Social Media Coordinator | Social Lead • In the process of creating their own Social Ambassadors • Grew to be the largest school on social at NYU Success Story School Collaboration #hybridsocial#eduweb14 |
- 42. Success Story #CongratagradNYU Photo Credit: NYU Photo Bureau - Hollenshead #hybridsocial#eduweb14 |
- 43. Flickr User: Flixelpix •Trended nationally on Twitter •Over 1,100 unique users (Twitter) •Doubled reach from 2013 (1.9 million) Success Story CongratagradNYU #hybridsocial#eduweb14 |
- 44. Flickr Image: ONYJCASE Where Is NYU on Social Media now? #hybridsocial#eduweb14 |
- 45. Active Level Increase DATA: (UPDATED JULY 2014)* #hybridsocial#eduweb14 |
- 46. NYU Stories www.nyu.edu/nyustories Flickr User: DSkley #hybridsocial#eduweb14 |
- 47. Leading, Not Lagging Flickr User: Bogdix #hybridsocial#eduweb14 |
- 48. …the Road Continues Flickr User: Weinand #hybridsocial#eduweb14 |
- 49. Contact Information Chris.Barrows@nyu.edu @CBarrows http://po.st/BarrowsLinkedIn #hybridsocial Online Speaker Survey eduwebspeakersurvey.com
Editor's Notes
- After taking these steps, we eventually became the number one source of social media information and advice on campus. With leadership established and success verified, it doesn’t mean you’re done. At NYU, we will continue to learn, grow and develop.
- With leadership established and success verified, it doesn’t mean you’re done. At NYU, we will continue to learn, grow and develop. We continue to work to improve our methods, gain feedback and enhance the process we’ve taken so far. I look forward to continuing to share our stories of both success (and failure) with all of you.
- I’d invite you all to connect with me or ask any questions at this time. I’ll stick around after and look forward to meeting you and learning more about the over-arching social strategies are your universities.