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Leveraging Social Media - CVCC 03-09-2012

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This presentation about leveraging social media is from a workshop I lead at Catawba Valley Community College via the Small Business Center on 03-09-2012

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Leveraging Social Media - CVCC 03-09-2012

  1. 1. Lee Yount, Jr.March 8th, 2012 Slide 1 of…this might take a while :-)
  2. 2. TIPSClaim your vanity URL Recommend people that you have worked withLeverage the power of LinkedIn Groups Turn your LinkedIn Profile into a resume at http://resume.linkedinlabs.com/ Link your Twitter account to LinkedIn
  3. 3. Time Out! Objective:Create a Team with no more than 5 People and no less than 3 people Time: 57sec
  4. 4. Time Out!Objective: Name Your TeamTime: 30 sec.
  5. 5. Is your content answering the…who whatwhen where why how
  6. 6. Million …and growing
  7. 7. http://www.digitaljournal.com/img/3/5/9/8/7/5/i/5/6/0/o/gamescom_09_071_039.jpg
  8. 8. http://www.academicperspective.com/wp-content/uploads/2009/11/man-in-the-crowd.jpg
  9. 9. >425 Million Active Users on Mobile Devicehttp://www.imore.com/2011/12/09/top-5-alternative-twitter-apps-iphone-ipad/
  10. 10. 90
  11. 11. >845 Million Active Users ~130 Friends/User>425 Million Active Users on Mobile DeviceAverage User creates 90 pieces of content per month
  12. 12. Since 2008 2,650+ Fans/Likes News Events Job Openings Emergency InformationTwitter/YouTube/Flickr IntegrationParks, Library, Animal Services, Meals on Wheels Pages
  13. 13. Time Out! Objective:5 Items to Post on Organization’s Facebook Page Time: 5 min
  14. 14. Since October 2008 @catawbacounty950+ Followers 1700+ Tweets35+ ListsNews/Jobs/Events/etc.
  15. 15. Since April 2009 @catcoem700+ Followers 1400+ Tweets45+ ListsPreparedness/Emergency Info.
  16. 16. Since March 2009 @hickorytaproom1000+ Followers 2400+ TweetsLunch & Dinner Specials/Events
  17. 17. Examples of Relevant Tweets http://stevelundeberg.mvourtown.com/files/2010/03/fonzie.jpg
  18. 18. http://www.aksysgames.com Example ofnot-so-relevant Tweet
  19. 19. Hashtag Definition:The # symbol, called ahashtag, is used to markkeywords or topics in a Tweet.It was created organically byTwitter users as a way tocategorize messages.
  20. 20. Time Out!Objective: 3 Tweets with hashtag Make your hashtag relevant to your tweet Remember your max number of 140 characters Time: 5 min
  21. 21. http://www.facebook.com/twitterhttps://twitter.com/settings/profile
  22. 22. Management Tools
  23. 23. Hootsuite
  24. 24. Since January 2009110,000+ Views 3,500+ Photos30 Sets News/Events/etc.
  25. 25. SETS UPLOADING SHARING MAP uploadphoto@catawbacountync.govwww.catawbacountync.gov/uploadphoto.asp
  26. 26. Time Out! Objective: 2 Titles of SetsWhat would be in those sets? Time: 2 min
  27. 27. Since May 200926,000+ Views 134 Videos35 Subscribers
  28. 28. KNOW YOUR AUDIENCE SHORT AND TO THE POINTDON’T BE AFRAID TO ENTERTAIN
  29. 29. Time Out!Objective: 2 Video Ideas Time: 1:53 min.
  30. 30. What is Foursquare?
  31. 31. Check in at theplaces you visit
  32. 32. Find a TipLeave a Tip
  33. 33. It’s Good to be… Mayor!
  34. 34. Badges and Points
  35. 35. Real-LifeDiscounts
  36. 36. Venue Stats
  37. 37. Time Out! Objective:2 Tips for venues in your area Time: 2 min
  38. 38. Future Present Trend - Mobile
  39. 39. QuickResponseCodes
  40. 40. Website URL Email Address Plain TextPhone Number VCARD (contact info)
  41. 41. http://mashable.com/2010/07/13/calvin-klein-qr-code-billboard/Quick Response Code all the cool kids say: QR Code Or QRC http://mashable.com/2010/06/10/internet-week-qr-codes/
  42. 42. Where have you seen Quick Response Codes?
  43. 43. Time Out! Objective: 3 Places you could use a QRCWhat would be behind the QRC? Time: 3 min
  44. 44. Is your content answering the…who whatwhen where why how
  45. 45. Have an official voice http://the-universality-of-cheese.blogspot.com/
  46. 46. …or others will have one for you. http://andersonreunion09.files.wordpress.com/2008/11/megaphone.jpg
  47. 47. People are looking for thecorrect information quickly…Are you meeting the need? http://fc02.deviantart.net/fs22/f/2007/330/3/7/waiting_for_the_subway_by_fabiK.jpg
  48. 48. Thank You.
  49. 49. Lee Yount, Jr.@leeyounthttp://www.leeyount.com

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