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Podcasting 101½
       Stephen Eley
  Georgia State University
     March 1, 2010
Who Is This Guy?

Escape Artists, Inc.

Escape Pod
http://escapepod.org


Pseudopod
http://pseudopod.org


PodCastle
http://podcastle.org
The Really Short Version


1. Think of something to say
2. Record with a USB headset into Audacity
3. Upload MP3 to http://libsyn.com ($5/month)
4. Submit your feed to the iTunes directory
5. Do it 5 times, then start telling people about it
Step 0: Purpose


“Yeah, but your scientists were so preoccupied
with whether or not they could, they didn’t stop
to think about whether they should.”
 – Jurassic Park (the movie)
Step 0, Part 2: Planning


Think about your message
Define your audience for your message
Plan your structure around your message
Size does matter (shorter is better)
Vonnegut’s Rules of Style

1.   Find a subject you care about.
2.   Do not ramble, though.
3.   Keep it simple.
4.   Have the guts to cut.
5.   Sound like yourself.
6.   Say what you mean to say.
7.   Pity the readers.
The Golden Rule



Create the podcast you would
want to listen to.
What You Need

Quiet space

Microphone

Computer

Reasonable headphones

“Radio voice” is optional
Editing and Production

Sound editing software:
    Audacity, GarageBand (free)
    Adobe Audition, Soundtrack Pro (expensive)
Editing needed depends on content
Be respectful of your audience’s time!
The Clicker Trick
Publishing Content

Hosting services (LibSyn.com)
Web presence -- most blog software supports
enclosures for podcasting
RSS (“Really Simple Syndication”)
iTunes University
Podiobooks.com
Copyright and Permission


Inside the university: may be special issues
Creative Commons
http://creativecommons.org

Music and other work may require permission
“Podsafe” music and effects
Promotion & Marketing

Word of mouth is the single best marketing plan
iTunes Directory, Zune Marketplace
Online communities specific to your subject
Create your own community
Cross-promote with other podcasts
Other directories: Podcast Alley, Podcast Pickle
The Rule of Five

Your first five episodes will suck.
The Rule of Five

 Your first five episodes will suck.

Good News #1:
This is true for everyone else, too.
The Rule of Five

 Your first five episodes will suck.

Good News #1:
This is true for everyone else, too.
Good News #2:
Nobody’s listening yet.
The Money Thing

“On the one hand information wants to be expensive,
because it's so valuable. The right information in
the right place just changes your life. On the other
hand, information wants to be free, because the cost of
getting it out is getting lower and lower all the
time. So you have these two fighting against each
other.”
 - Stewart Brand (first Hackers’ Conference, 1984)
Why It Matters


“The worst thing that could possibly happen to
anybody would be to not be used for anything by
anybody. Thank you for using me, even though I
didn't want to be used by anybody.”
- Kurt Vonnegut, Jr.
Have Fun.
                 Any questions?



http://slideshare.net/SFEley

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Podcasting 101 1/2 - March 1, 2010

  • 1. Podcasting 101½ Stephen Eley Georgia State University March 1, 2010
  • 2. Who Is This Guy? Escape Artists, Inc. Escape Pod http://escapepod.org Pseudopod http://pseudopod.org PodCastle http://podcastle.org
  • 3. The Really Short Version 1. Think of something to say 2. Record with a USB headset into Audacity 3. Upload MP3 to http://libsyn.com ($5/month) 4. Submit your feed to the iTunes directory 5. Do it 5 times, then start telling people about it
  • 4. Step 0: Purpose “Yeah, but your scientists were so preoccupied with whether or not they could, they didn’t stop to think about whether they should.” – Jurassic Park (the movie)
  • 5. Step 0, Part 2: Planning Think about your message Define your audience for your message Plan your structure around your message Size does matter (shorter is better)
  • 6. Vonnegut’s Rules of Style 1. Find a subject you care about. 2. Do not ramble, though. 3. Keep it simple. 4. Have the guts to cut. 5. Sound like yourself. 6. Say what you mean to say. 7. Pity the readers.
  • 7. The Golden Rule Create the podcast you would want to listen to.
  • 8. What You Need Quiet space Microphone Computer Reasonable headphones “Radio voice” is optional
  • 9. Editing and Production Sound editing software: Audacity, GarageBand (free) Adobe Audition, Soundtrack Pro (expensive) Editing needed depends on content Be respectful of your audience’s time! The Clicker Trick
  • 10. Publishing Content Hosting services (LibSyn.com) Web presence -- most blog software supports enclosures for podcasting RSS (“Really Simple Syndication”) iTunes University Podiobooks.com
  • 11. Copyright and Permission Inside the university: may be special issues Creative Commons http://creativecommons.org Music and other work may require permission “Podsafe” music and effects
  • 12. Promotion & Marketing Word of mouth is the single best marketing plan iTunes Directory, Zune Marketplace Online communities specific to your subject Create your own community Cross-promote with other podcasts Other directories: Podcast Alley, Podcast Pickle
  • 13. The Rule of Five Your first five episodes will suck.
  • 14. The Rule of Five Your first five episodes will suck. Good News #1: This is true for everyone else, too.
  • 15. The Rule of Five Your first five episodes will suck. Good News #1: This is true for everyone else, too. Good News #2: Nobody’s listening yet.
  • 16. The Money Thing “On the one hand information wants to be expensive, because it's so valuable. The right information in the right place just changes your life. On the other hand, information wants to be free, because the cost of getting it out is getting lower and lower all the time. So you have these two fighting against each other.” - Stewart Brand (first Hackers’ Conference, 1984)
  • 17. Why It Matters “The worst thing that could possibly happen to anybody would be to not be used for anything by anybody. Thank you for using me, even though I didn't want to be used by anybody.” - Kurt Vonnegut, Jr.
  • 18. Have Fun. Any questions? http://slideshare.net/SFEley

Editor's Notes