This document discusses analyzing audience and purpose when creating documents. It emphasizes understanding who the audience is, their attitudes and expectations, and how they will use the information. The document also stresses determining the purpose of the document - why the audience is reading it. Together, understanding the audience and purpose helps inform the tone, content, and medium used to best convey the information. An example is provided of reimagining a 2005 article for current audiences and purposes using different mediums like Twitter or YouTube.

1. Analyzing Needs in an Ever-Changing World
Audience & Purpose

2. Analyzing
Audience & Purpose
Day 1 Lesson

3. PAPER SHAPES PRESENTATION TEMPLATE
• What are their attitudes and
expectations?
WHAT
• How will your readers use
this information?
HOW
• Who are your readers?
WHO
• Why are they reading your
document? (PURPOSE!)
WHY
Before You Start
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4. PAPER SHAPES PRESENTATION TEMPLATE
Why Audience & Purpose Matter
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Audience
(Who & What)
Purpose
(How & Why)
Tone, Content,
& Medium

5. PAPER SHAPES PRESENTATION TEMPLATE
Is Society is Dead?
Published in the London Times (online)
Ph.D. from Harvard, political scientist
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• No Facebook , Twitter or YouTube
• No iPhone (just iPod)
• Hurricane Katrina
• George W. Bush starts 2nd term
• Bird Flu epidemic
• Kashmir & Sumatra earthquakes
• Harry Potter & Goblet of Fire
• Star Wars Revenge of the Sith
Written in 2005

6. PAPER SHAPES PRESENTATION TEMPLATE
Exercise
7
Is the
purpose
achieved?
• Who is the
audience?
• What is the
purpose?

7. PAPER SHAPES PRESENTATION TEMPLATE
• Who is the audience
NOW?
• What would be the
purpose NOW?
• Choose a medium:
• Twitter (140
characters)
• YouTube (video)
• What tone would you
need?
• What would your
content look like?
But Wait.. THERE ARE MORE!
Take the 5-minute Audience & Purpose Challenge!
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