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USING
CONTENT TO
SUPERCHAR
GE YOUR
MARKETING
Andy Steed – Content Director, Big Data LDN
Feb 26th 10am
@BDLDN_Andy
USING CONTENT
TO
SUPERCHARGE
YOUR
MARKETING
3 PRINCIPLES OF
EFFECTIVE
CONTENT
5 TIPS AND
TRICKS FOR
TEAMS
CONTENT IS
KING*
When it comes to an interactive network such as
the Internet, the definition of “content” becomes
very wide.
But the broad opportunities for most companies
involve supplying information or entertainment.
No company is too small to participate.
One of the exciting things about the Internet is
that anyone with a PC and a modem can publish
whatever content they can create. In a sense, the
Internet is the multimedia equivalent of the
photocopier. It allows material to be duplicated at
low cost, no matter the size of the audience.
The Internet also allows information to be
distributed worldwide at basically zero marginal
cost to the publisher. Opportunities are
remarkable, and many companies are laying plans
to create content for the Internet.
You won’t believe what
Zack and Tiffany from
Saved By The Bell Look
Like Now
JURASSIC
PARK – A
RECAP
• The Team
o Dr Allan Grant – Renowned Paleontoligist
o Dr Ellie Satler – Expert in Paleobotany
o Donald Muldoon – Game Keeper and
survival expert
o John Arnold – Ex Military/Weapons/Theme
Parks
o Donald Gennaro – Lawyer
o Dr Ian Malcolm – Applied Mathmetician
specialising in Chaos Theory
•Your scientists were
so preoccupied with
whether or not they
could, they didn't stop
to think if they should
EVERYONE’S
A CRITIC
EVERYONE’S AN
EDITOR
5 TIPS FOR TEAMS
CONTEXT ORIGINALITY QUALITY IMAGERY QUESTIONING
CONTEXT
Make sure you sound like
the industry you’re serving
Tone of Voice is important –
but don’t force it
DON’T USE EVENT
LANGUAGE
Use Personas where possible
CONTEXT
We’re the largest……………..
We’re the most
prestigious…………….
We’re the best
attended………………..
We’re the busiest…………
Save it for the Awards
Entry!!
ORIGINALIT
Y
QUALITY
Terrible music through
amazing headphones is
still terrible music
Writing is a skill, like
singing
Like singing, writing is
crushingly Darwinian
IMAGERY
QUESTIONI
NG
CONTINUOUS
INCREMENTAL
IMPROVEMENT
Teamwork
Personal discipline
Improved morale
Quality circles
Suggestions for improvement
William Edwards Deming
Kai = Change Zen =
Good
THANK YOU FOR LISTENING!!!
https://andrewmarksteed.neocities.org/
Links
References
Slides
That Bill Gates Essay

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