B2B organizations can as easily drive great social content as B2Cs. It just requires clarifying your own objectives, understanding your audience's motivations, and meshing the two together with great content in the right tactical locations. (Easy peasy, right?)
Originally presented to The Packaging Association, November 17, 2011.
Week 12, Introduction to Package Design
Presentation from Introduction to Graphic Design, Columbia College Chicago. Much of the content taken from readings, including the textbooks: Timothy Samara's "Design Elements" and "Design Evolution." Other references cited in presentation. Please note: many slides are intended for class discussion and might not make sense out of context.
DESIGNLOBBY.CN & .ASIA is a trademark and business unit of DESINEMBASSADOR.COM UG based in Berlin, Germany and owned by Vassilios P Bartzokas, who is the CEO and Founder.
DESIGNLOBBY.CN & .ASIA is a creative cluster and agency representing the best of Greek and European Design in Asia from the fields of Branding & Communication, Product Design, Architecture, Motion Design, Graphics, Illustration, Packaging, Events Design, Food design, Advertising and Music Videos productions, Design and Art Curators, Contemporary Art, Interior Desigh, Visual Arts, Lighting Design & Architecture Photography, Trend Forecasting, Web & Mobile Applications & Design.
Our members have worked for some of the world’s best brands. We love good and sustainable design and we do not follow trends, we create them. Some of our clients from diverse industries are : GOOGLE, MICROSOFT, DANONE, VOLVO OCEAN RACE, METAXA, DIMPLE Whiskey, ABSOLUT Vodka, COCA COLA, SIMPLY BURGERS, AMSTEL, OLYMPIC AIRWAYS, THE NEW ACROPOLIS MUSEUM, VOLVO, TASCHEN, KORRES, BRITISH AMERICAN TOBACCO, NIKE, FINAL FOUR BASKETBALL, BUGATTI CARS, ALFA ROMEO, AMERICAN EXPRESS, BENTLEY MOTORS, GOOD YEAR, GALLERIES LAFAYETTE, SWATCH, TUI, ATHENS OLYMPIC GAMES, CARNIVAL CRUISE LINES, CUNARD LINES, NOVARTIS HELLAS, SPECIAL OLYMPICS, KRAFT FOODS, HSBC BANK, FOX MEDIA SERVICES, GREEK GOVERNMENT MINISTRIES OF CULTURE, PUBLIC WORKS, etc…
We know how to deliver the best possible results, fast, efficiently and in a reasonable budget. We can create added value for any professional or end user and help you materialize your vision.
Packaging Design: Thoughts & Observations (Teaching Moment 6/11/09)HuebnerPetersen
Each week a different member of the HuebnerPetersen team presents a "Teaching Moment". This week, Kendall, put together a insightful and visually delightful overview of on "Packaging 01: An Essential Primer for Today's Competitive Market". The book has unique insights on packaging and this presentation works to generate discussion and inspiration.
Five Packaging Trends That Will Shape 2015Islem Yezza
Five Packaging Trends That Will Shape 2015
Here is my list of 5 packaging trends to watch closely in 2013:
1. Sustainability
2. Functionality
3. Interactivity
4. Flexibility
5. Storytelling
For the Packaging Institute at the University of Hasselt, Belgium, we presented this slideshare. It explains how a structured approach to packaging innovation can help in unfuzzying the fuzzy front-end.
Week 12, Introduction to Package Design
Presentation from Introduction to Graphic Design, Columbia College Chicago. Much of the content taken from readings, including the textbooks: Timothy Samara's "Design Elements" and "Design Evolution." Other references cited in presentation. Please note: many slides are intended for class discussion and might not make sense out of context.
DESIGNLOBBY.CN & .ASIA is a trademark and business unit of DESINEMBASSADOR.COM UG based in Berlin, Germany and owned by Vassilios P Bartzokas, who is the CEO and Founder.
DESIGNLOBBY.CN & .ASIA is a creative cluster and agency representing the best of Greek and European Design in Asia from the fields of Branding & Communication, Product Design, Architecture, Motion Design, Graphics, Illustration, Packaging, Events Design, Food design, Advertising and Music Videos productions, Design and Art Curators, Contemporary Art, Interior Desigh, Visual Arts, Lighting Design & Architecture Photography, Trend Forecasting, Web & Mobile Applications & Design.
Our members have worked for some of the world’s best brands. We love good and sustainable design and we do not follow trends, we create them. Some of our clients from diverse industries are : GOOGLE, MICROSOFT, DANONE, VOLVO OCEAN RACE, METAXA, DIMPLE Whiskey, ABSOLUT Vodka, COCA COLA, SIMPLY BURGERS, AMSTEL, OLYMPIC AIRWAYS, THE NEW ACROPOLIS MUSEUM, VOLVO, TASCHEN, KORRES, BRITISH AMERICAN TOBACCO, NIKE, FINAL FOUR BASKETBALL, BUGATTI CARS, ALFA ROMEO, AMERICAN EXPRESS, BENTLEY MOTORS, GOOD YEAR, GALLERIES LAFAYETTE, SWATCH, TUI, ATHENS OLYMPIC GAMES, CARNIVAL CRUISE LINES, CUNARD LINES, NOVARTIS HELLAS, SPECIAL OLYMPICS, KRAFT FOODS, HSBC BANK, FOX MEDIA SERVICES, GREEK GOVERNMENT MINISTRIES OF CULTURE, PUBLIC WORKS, etc…
We know how to deliver the best possible results, fast, efficiently and in a reasonable budget. We can create added value for any professional or end user and help you materialize your vision.
Packaging Design: Thoughts & Observations (Teaching Moment 6/11/09)HuebnerPetersen
Each week a different member of the HuebnerPetersen team presents a "Teaching Moment". This week, Kendall, put together a insightful and visually delightful overview of on "Packaging 01: An Essential Primer for Today's Competitive Market". The book has unique insights on packaging and this presentation works to generate discussion and inspiration.
Five Packaging Trends That Will Shape 2015Islem Yezza
Five Packaging Trends That Will Shape 2015
Here is my list of 5 packaging trends to watch closely in 2013:
1. Sustainability
2. Functionality
3. Interactivity
4. Flexibility
5. Storytelling
For the Packaging Institute at the University of Hasselt, Belgium, we presented this slideshare. It explains how a structured approach to packaging innovation can help in unfuzzying the fuzzy front-end.
We at CPP recognize that there are environmental costs to packaging that go beyond the factory price. Keeping this close to our hearts, we work with a manufacturer on the leading edge of sustainability to minimize negative environmental impact through thoughtful design and material selection. Consumers want to make sustainable choice. Help make it easier for them
Packaging is the science, art, and technology of enclosing or protecting products for distribution, storage, sale, and use. Packaging also refers to the process of design, evaluation, and production of packages.
Another book on package design? This one is different, we promise. This book is about all the lessons we’ve learned in over a decade of experience designing a wide variety of packages. But this is also about our peers, the designers and strategists who create thoughtful packaging solutions with style, panache, and ingenuity in engineering. We wrote this book because we’re passionate about this part of our CPP studio practice and we’re continually inspired by the work being done in this sector of our industry. We see this book as a resource for young packaging designers or for veterans looking to expand their expertise. And, of course, we are thrilled to feature some of our favorite clients and many of our admired colleagues.
The first impression is the last impression, and boxed packaged goods play an essential role in creating your first impression on your consumers. If you want to take your business to the next level, you should never overlook product packaging.
Packaging Industry : Overview
Function of Packaging
Classification of Packaging
Packaging Industry : Global
Packaging Industry : India
Rigid Packaging
# Metal Containers
# Glass Bottle
# Rigid Plastics
# Paper Cartons
Flexible Packaging
Caps & Closures
Labels
Secondary & Bulk Packaging
Packaging Machinery
Future Prospects of Packaging Industry
We are one of the largest distributors and exporters of Fresh Agro Products from India. Get Best Quality Mangoes, Pomegranates, Grapes, Fresh Mix Fruits and Vegetables with customize packaging. To know more visit - https://www.tawakkalexim.com/
This is the presentation that introduced our workshop: "Sustainable Design Packaging: Food packaging solutions for local products", organized during the Eco Design Fair 2012 in Shanghai.
This workshop has been organized with Francesca Valsecchi, Valeria Adani, Francesca Terzi e Lei Jiong.
Objectives:
1) Learn the basics of sustainable packaging assessment
2) Explore different case studies of good/bad packaging design
3) Create and share quick prototypes of sustainable food packagings
7 Environmental Free Packaging Concepts Which Brings InnovationTheCustomBoxes
In today’s modern world, people are getting more conscious and aware of the environmental issues because of which manufacturers are forced to adopt such packaging methods that satisfy them in all respects. They are looking for environment-friendly materials to build their products packing boxes which can be recycled easily and do not harm the environment. In this regard, many different building materials are introduced in the market which fulfills the modern-day maker’s needs and requirements in every aspect.
Physical products require packaging to protect them from damage and to present both the product and its brand attractively to a target group of consumers. It is a complex concept which has demonstrated itself in different forms from the primitive period to modern day business. Today, every unique and distinctive product is followed by an outstanding and attractive package. In this twenty first century business world, packaging is not limited only to manufacture products, but services are now fully engulfed in its operations. It is a business process that does not seem to leave even the human species from its influence. As it is often said, a man is addressed by the way he/she dresses, so is it assumed that a good packaged communicates a good product. Today women understand the dynamics of packaging much more than manufacturing companies and packaging specialist. It is a concept that is very interesting to any business person desiring to make a landmark difference in his/her businesses.
The food industry is gradually moving towards more eco-friendly packaging methods. To combat the current environmental crisis, this is an important step.
In 2012, Australia was the most popular travel destination on Facebook, Google+ and Instagram.
In 2013, Tourism Australia has an ambitious goal to use the power of social media to make Australia the most talked about holiday destination in the world.
There are officially just three people with ‘social media’ titles at Tourism Australia. Yet look a little more closely and in fact the content shared comes from millions of people who interact and enthusiastically help sell the country.
Welcome to the World’s Biggest Social Media Team.
We at CPP recognize that there are environmental costs to packaging that go beyond the factory price. Keeping this close to our hearts, we work with a manufacturer on the leading edge of sustainability to minimize negative environmental impact through thoughtful design and material selection. Consumers want to make sustainable choice. Help make it easier for them
Packaging is the science, art, and technology of enclosing or protecting products for distribution, storage, sale, and use. Packaging also refers to the process of design, evaluation, and production of packages.
Another book on package design? This one is different, we promise. This book is about all the lessons we’ve learned in over a decade of experience designing a wide variety of packages. But this is also about our peers, the designers and strategists who create thoughtful packaging solutions with style, panache, and ingenuity in engineering. We wrote this book because we’re passionate about this part of our CPP studio practice and we’re continually inspired by the work being done in this sector of our industry. We see this book as a resource for young packaging designers or for veterans looking to expand their expertise. And, of course, we are thrilled to feature some of our favorite clients and many of our admired colleagues.
The first impression is the last impression, and boxed packaged goods play an essential role in creating your first impression on your consumers. If you want to take your business to the next level, you should never overlook product packaging.
Packaging Industry : Overview
Function of Packaging
Classification of Packaging
Packaging Industry : Global
Packaging Industry : India
Rigid Packaging
# Metal Containers
# Glass Bottle
# Rigid Plastics
# Paper Cartons
Flexible Packaging
Caps & Closures
Labels
Secondary & Bulk Packaging
Packaging Machinery
Future Prospects of Packaging Industry
We are one of the largest distributors and exporters of Fresh Agro Products from India. Get Best Quality Mangoes, Pomegranates, Grapes, Fresh Mix Fruits and Vegetables with customize packaging. To know more visit - https://www.tawakkalexim.com/
This is the presentation that introduced our workshop: "Sustainable Design Packaging: Food packaging solutions for local products", organized during the Eco Design Fair 2012 in Shanghai.
This workshop has been organized with Francesca Valsecchi, Valeria Adani, Francesca Terzi e Lei Jiong.
Objectives:
1) Learn the basics of sustainable packaging assessment
2) Explore different case studies of good/bad packaging design
3) Create and share quick prototypes of sustainable food packagings
7 Environmental Free Packaging Concepts Which Brings InnovationTheCustomBoxes
In today’s modern world, people are getting more conscious and aware of the environmental issues because of which manufacturers are forced to adopt such packaging methods that satisfy them in all respects. They are looking for environment-friendly materials to build their products packing boxes which can be recycled easily and do not harm the environment. In this regard, many different building materials are introduced in the market which fulfills the modern-day maker’s needs and requirements in every aspect.
Physical products require packaging to protect them from damage and to present both the product and its brand attractively to a target group of consumers. It is a complex concept which has demonstrated itself in different forms from the primitive period to modern day business. Today, every unique and distinctive product is followed by an outstanding and attractive package. In this twenty first century business world, packaging is not limited only to manufacture products, but services are now fully engulfed in its operations. It is a business process that does not seem to leave even the human species from its influence. As it is often said, a man is addressed by the way he/she dresses, so is it assumed that a good packaged communicates a good product. Today women understand the dynamics of packaging much more than manufacturing companies and packaging specialist. It is a concept that is very interesting to any business person desiring to make a landmark difference in his/her businesses.
The food industry is gradually moving towards more eco-friendly packaging methods. To combat the current environmental crisis, this is an important step.
In 2012, Australia was the most popular travel destination on Facebook, Google+ and Instagram.
In 2013, Tourism Australia has an ambitious goal to use the power of social media to make Australia the most talked about holiday destination in the world.
There are officially just three people with ‘social media’ titles at Tourism Australia. Yet look a little more closely and in fact the content shared comes from millions of people who interact and enthusiastically help sell the country.
Welcome to the World’s Biggest Social Media Team.
The attention of the consumer has changed, so why hasn't the attention of the marketers? Learn to communicate with your consumers like the year that it actually is...
An impactful approach to the Seven Deadly Sins you and your Brand should avoid on Social Media! From a humoristic approach to a modern-life analogy for Social Media and including everything in between, this deck is a compelling resource that will provide you with more than a few take-aways for your Brand!
Pinterest, Google+ and Facebook Tips and TechniquesSIXTY
Want to learn how to use Pinterest, Google+ and the new Facebook? This slide show from 60SecondUniversity.com and 60SecondMarketer.com provide you everything you need.
Ponencia ofrecida por Xavi Rigau en DroidconMAD 2013.
Sinopsis: Practical session on how to write better/faster UI Android automated tests using Google’s Espresso testing API. We will see:
– How to set it up in a project using Gradle.
– How to write tests in a real world example.
– Extending its API with custom matchers.
– A small dive into its internals.
This hands-on will feature getting started with automating Android with Espresso. We'll learn what’s Espresso, benefits of using it , tool set required for android app automation, writing a test using espresso API. We will start with setting up espresso using gradle and write test for single and multiple activities.
By: Deepika Verma, Nikhil Jain & Rohit Singhal
Continous UI testing with Espresso and JenkinsSylwester Madej
Talk from Droidcon Zagreb 2015 about approach to Continous Integration and integration testing we are using in Outline.
In short: we use Jenkins CI on Intel NUC to build, analyse and test apps. To speed up tests we are using Spoon with some devices connected to our CI server via USB hub.
Finding the right test framework is the key for getting your automated process right. This slide-show is a list of a few automated UI test frameworks, each with its characteristics, for Android and iOS.
From destination social to dispersed social: 10 trends in social media The Social Practice
Thoughts on why the new social network won't need to be a destination but will add social context to every on-line interaction, and 10 trends that shed some light on this.
Seven Habits of Highly Effective Digital Marketers - Tops Tips for 2015!Digital Annexe
Seven top tips on how to improve your digital marketing for 2015.
First presented at DA University conference in November 2014 by Sean Singleton of Digital Annexe.
The Burrito Principle and Beyond: 10 Unique Marketing IdeasBuffer
How can a marketing idea or bit of advice stand out from the crowd?
We’ve certainly been eager to experiment with answers to this question—headlines, timing, frequency, etc. How about giving your great marketing idea its own name?
In this post we’ll explore 10 unique ideas to improve your marketing, each with a distinctly memorable name and concept.
STEM in Libraries: A Marketing Communications Toolkitlaurieputnam
These tips will help you promote your STEM programs today, and over time, build the perception of libraries as hubs for STEM learning in your community. For the complete STEM in Libraries Marketing Communications Toolkit, see http://j.mp/STEMinLibrariesMarComToolkit
Short presentation with my LinkedIn posts dedicated to ideas and insights that I have found inspiring. Consumer Trends, Marketing, Digital, Branding, Technology etc...
In early 2012, we launched the People’s Lab crowdsourcing platform and approach to help our clients crowdsource insights and innovation. People’s Lab forms the core of our distinctive insights and foresight approach, which consists of four elements: organic conversation analysis, MSLGROUP’s own insight communities, client-specific insights communities, and ethnographic deep dives into these communities. This four-part approach helps us distill a deep understanding of societal values, consumption behaviors and attitudes towards brands, not only in terms of insights that help explain our world today, but also foresights that give us a glimpse of future worlds.
As an example, 100+ thinkers and planners within MSLGROUP share and discuss inspiring projects on social data, crowdsourcing, storytelling and citizenship on the MSLGROUP Insights Network. Every week, we pick up one project and do a deep dive into conversations around it — on the MSLGROUP Insights Network itself but also on the broader social web — to distill insights and foresights. We have been sharing these insights and foresights with you on our People’s Insights blog. Now, we have compiled the best insights from the network and the blog in the People’s Insights Quarterly Magazine, as a showcase of our capabilities.
For more, see http://peopleslab.mslgroup.com/peoplesinsights
Pitch Don't Kill My Vibe! with Arielle Zuckerberg, Partner at KPCB TheFamily
Do you know what time it is? Well, it's time to pitch!
The concept: 5 selected startups give a 5-minutes pitch in English.
They get juicy feedback from our Sons of Pitches:
- Arielle Zuckerberg, Partner at KPCB
- Hugo Amsellem, Head of The Family Berlin
The audience chooses the winner! Help the jury pick the best startup at the end. It's simple: all you have to do is clap your hands for your favourite pitch.
Objective Driven Social Media StrategiesBolin Digital
Many organizations have begun to use social platforms as a direct channel to their audiences. This presentation will help you do more than have a presence by showing you how to identify strategies that meet your organizational objectives and then how to track and measure success.
The USC Annenberg Innovation Lab undertakes three kinds of activities:
* Design challenges that provide technical support, mentorship and prizes to USC students developing prototypes, applications and business ideas.
* Research on the digital media revolution and its impact on governments, businesses, creators and consumers.
* Ongoing dialogues that bring together students, executives, artists, entrepreneurs, scholars and policy makers.
Similar to Packaging Your Story: Social Media for B2Bs (20)
Digital and social technology are dramatically reshaping the way consumers *watch, play, share, and shop for all things sports-related. Is your brand ready?
Viral marketing is a 15yo term with a lot of baggage—and we say it's time to kick it to the curb. Sure, you want your video or marketing campaign to "go viral," but viral isn't what a video or campaign is, it's a term that describes how it spreads. And unlike a real virus, which has the mechanism for spreading built right into it, your video is going to have to work a little harder. In this deck, we'll show you how and why.
"The worst thing you can do during a recession is disappear from a marketing/communications perspective." The challenge is... how to market more aggressively with fewer dollars, less man-power, and a more-frugal-minded-than-ever consumer? Espresso suggests a little "brand infiltration"—a.k.a smarter marketing in a dumb economy—or ANY economy.
Marketing used to be really simple. These days, it's anything but. Espresso is an integrated marketing agency that understands things aren't "business as usual". That's why we've introduced Brand Infiltration—a progressive approach to integrated marketing that blends digital, experiential and classic marketing tactics with social media savvy and an uber-rigorous commitment to metrics. Infiltrators go beyond clever copy and pretty pictures to actually solve our clients’ business problems in the most inventive, relevant, effective way possible. We're more sharp-shooting than "spray and pray". Learn more about us in this overview presentation—or visit us online at www.brandinfiltration.com
Think cutting back on marketing is the smart way to survive the recession? Think again. The folks at Espresso www.brandinfiltration.com provide a fresh perspective on marketing in today's economy.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
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Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
2. You get that your clients are using
social media on packaging in cool
and effective ways...
november 17, 2011 The Packaging Association packaging your story 2
3. You want to know how you can use
it effectively for your own business?
november 17, 2011 The Packaging Association packaging your story 3
5. So what’s the deal with
social media anyway?
november 17, 2011 The Packaging Association packaging your story 5
6. It can build networks.
november 17, 2011 The Packaging Association packaging your story 6
7. It can focus collaboration.
november 17, 2011 The Packaging Association packaging your story 7
8. It can enable content creation.
november 17, 2011 The Packaging Association packaging your story 8
9. It can bring together communities of interest.
november 17, 2011 The Packaging Association packaging your story 9
10. It can drive information.
november 17, 2011 The Packaging Association packaging your story 10
11. It can even be random fun.
november 17, 2011 The Packaging Association packaging your story 11
12. Social media (n):
1. Media for social interaction, using highly scalable
publishing techniques.
2. Media that uses digitally based technologies to
transform and broadcast media monologues into
social dialogues.
november 17, 2011 The Packaging Association packaging your story 12
21. Tactical tool (n):
1. Execution point within an integrated brand story.
2. Target-facing component of a strategic brand plan.
november 17, 2011 The Packaging Association packaging your story 21
23. Story components:
1. Audience. (To whom am I talking?)
2. Content. (What am I saying?)
2. Distribution. (How am I getting it out there?)
november 17, 2011 The Packaging Association packaging your story 23
27. Objectives range through...
1. Research.
2. Market share.
3. Education.
4. New product introduction.
5. Loyalty building.
6. Positioning refinement.
7. Etc.
november 17, 2011 The Packaging Association packaging your story 27
28. But your space is B2B.
november 17, 2011 The Packaging Association packaging your story 28
29. Are they really the same?
november 17, 2011 The Packaging Association packaging your story 29
31. Business objectives are
business objectives, no
matter your audience.
november 17, 2011 The Packaging Association packaging your story 31
32. But social tools are used
differently for personal
and professional needs.
november 17, 2011 The Packaging Association packaging your story 32
33. The personal motivations:
1. Sharing with existing contacts.
2. Community participation.
3. Social capital and recognition.
4. Definition of self (engagement with like-me).
5. Fun.
Source: Techcrunchies.
november 17, 2011 The Packaging Association packaging your story 33
35. fact:
86% of b2bs use social tools.
only 82% of b2cs do.
Source: BtoB Magazine, November 17, 2011.
36. You’ve got to understand why
a prospect might get value
out of connecting with you.
november 17, 2011 The Packaging Association packaging your story 36
37. Defining your audience:
1. Type of organization.
2. Role within organization.
3. Demo-, psycho-, and technographic profiles.
a.Typical decision-maker.
b. Typical influencer.
november 17, 2011 The Packaging Association packaging your story 37
38. The professional motivations:
1. Professional capital and recognition (information).
2. Professional contribution (feedback).
3. Professional guidance (support).
Source: BtoB Magazine, November 17, 2011.
november 17, 2011 The Packaging Association packaging your story 38
39. So you need to design content
and distribution to meet audience
objectives where your key profiles live.
november 17, 2011 The Packaging Association packaging your story 39
43. Brand story content is:
1. Objective-driven.
2. Media-agnostic and extendable.
november 17, 2011 The Packaging Association packaging your story 43
44. Content design focus:
1. Industry leadership.
2. Innovation.
3. Pricing.
4. Quality.
5. Unique capabilities.
6. Etc.
november 17, 2011 The Packaging Association packaging your story 44
46. Brand story distribution is:
1. Consistent across all channels.
2. Audience-relevant.
november 17, 2011 The Packaging Association packaging your story 46
47. You know how
you’re currently
marketing.
november 17, 2011 The Packaging Association packaging your story 47
48. Let’s extend that into
the right social tools
for your organization.
november 17, 2011 The Packaging Association packaging your story 48
49. Media considerations:
1. What types of media enable provision of information?
2. What types of media enable customer input?
3. What types of media enable support?
4. Where are your decision makers and influencers currently playing?
november 17, 2011 The Packaging Association packaging your story 49
51. Information facilitators:
1. Blogs.
2. Microblogs.
3. Video content sites.
4. Picture content sites.
5. Communities of interest.
6. Forums.
7. Wikis.
november 17, 2011 The Packaging Association packaging your story 51
52. Input facilitators:
1. Blogs.
2. Microblogs.
3. Communities of interest.
4. Forums.
5. Wikis.
november 17, 2011 The Packaging Association packaging your story 52
54. Current technographics:
1. Hunt.
2. Gather.
3. Analyze.
Source: BtoB Magazine, November 17, 2011.
november 17, 2011 The Packaging Association packaging your story 54
55. Your corporate site should be a
testament to all of this effort, pulling
interactions together into a single hub.
november 17, 2011 The Packaging Association packaging your story 55
57. You are building audience-relevant,
valuable content and placing it in
the direct line of your target.
november 17, 2011 The Packaging Association packaging your story 57