The document discusses the evolution of marketing from a simple broadcast model to a more complex model requiring insights, multiple tactics like digital, experiential and social media, and rigorous measurement of impact. It promotes an approach called "Brand Infiltration" that goes beyond ads to building experiences and things that connect, entertain and solve client problems. Brand Infiltration aims to attract, engage and infiltrate audiences through relevant tactics and drive massive impact on metrics like sales and brand awareness.
Simple strategies for creative organisations to begin integrating mobile into their Digital Strategy. Part of the Art of Digital Learning Lab
http://www.artofdigital.co.uk
Video available via this link: https://www.facebook.com/photo.php?v=10200377851621524
Case Study in Social Media presented by:
Nadim Khater, CCO, touch Lebanon
Omar Abou Ezzedine, Deputy General Manager, Cleartag
at ArabNet Beirut 2013, March 20-22
Beirut, Lebanon
Is your brand-agency relationship complicated? 5 ways to work together and ke...Hightail
The relationship between a brand and its agencies is a lot like a marriage. Love at first creative sight is a great start, but how do you keep it going after the honeymoon phase? Even the strongest relationships need work and can benefit from a little guidance on how to communicate, collaborate and work together. In this presentation, Hightail COO Mike Trigg, shares some of the common missteps that can take a promising brand-agency relationship off-track and the 5 ways successful clients and agencies work together. For more details, check out the full webinar recording here: http://bit.ly/2eCp29s
Richard Stacy's presentation at in-cosmetics Paris, 13/04/10Richard Stacy
Presentation on social media given at in-cosmetics Paris, on 13 April, 2010. Posted here for those at the presentation who want to download it. Won't make a huge amount of sense to anyone else, since it is designed to be presented, rather than viewed.
typovision GmbH is an owner-managed full service agency based in Munich. We are specialized on Enterprise Content Management Systems, Web Development and E-Commerce based on Open Source Technologies – with an clear focus on TYPO3 and Shopware. Since 1995 we have realized more than 600 implementations for national and international companies like Deutschen Apotheker Verlag, Vodafone, Mövenpick Hotels & Resorts, Freudenberg IT, SwissLife, Bertelsmann, M-net and ödp.
Simple strategies for creative organisations to begin integrating mobile into their Digital Strategy. Part of the Art of Digital Learning Lab
http://www.artofdigital.co.uk
Video available via this link: https://www.facebook.com/photo.php?v=10200377851621524
Case Study in Social Media presented by:
Nadim Khater, CCO, touch Lebanon
Omar Abou Ezzedine, Deputy General Manager, Cleartag
at ArabNet Beirut 2013, March 20-22
Beirut, Lebanon
Is your brand-agency relationship complicated? 5 ways to work together and ke...Hightail
The relationship between a brand and its agencies is a lot like a marriage. Love at first creative sight is a great start, but how do you keep it going after the honeymoon phase? Even the strongest relationships need work and can benefit from a little guidance on how to communicate, collaborate and work together. In this presentation, Hightail COO Mike Trigg, shares some of the common missteps that can take a promising brand-agency relationship off-track and the 5 ways successful clients and agencies work together. For more details, check out the full webinar recording here: http://bit.ly/2eCp29s
Richard Stacy's presentation at in-cosmetics Paris, 13/04/10Richard Stacy
Presentation on social media given at in-cosmetics Paris, on 13 April, 2010. Posted here for those at the presentation who want to download it. Won't make a huge amount of sense to anyone else, since it is designed to be presented, rather than viewed.
typovision GmbH is an owner-managed full service agency based in Munich. We are specialized on Enterprise Content Management Systems, Web Development and E-Commerce based on Open Source Technologies – with an clear focus on TYPO3 and Shopware. Since 1995 we have realized more than 600 implementations for national and international companies like Deutschen Apotheker Verlag, Vodafone, Mövenpick Hotels & Resorts, Freudenberg IT, SwissLife, Bertelsmann, M-net and ödp.
As brands’ story-tellers, we understand how digital nowadays flows seamlessly in 24 hours of a consumer. That radical change has provided us big opportunity to ignite the conversation at the "moment of truth” and sustain the brand experiences beyond transactions of sellers and buyers, to create a relationship of value between brands and consumers.
Since 2013, with a new vision in digital communication marketing, we have geared up to accelerate their creativity in strategy, to provide a desired balance between “WOW” factor and insightful strategy with scalable execution.
Emerald in 2014 proudly introduces more new digital media which empower them in the role of trans-media story-teller.
“It’s not only digital, that is innovations to make experience happen without interruption."
eXo Digital Agency is a Digital Media Agency based in Jakarta. Serving local and international brands such as: L.A. Lights Streetball, Prasetiya Mulya Business School, Sentralive, Anker Beer, Electronic Arts, SCEE, Outspark and others with improving their BRAND image online.
Our latest design brochure creds. Check out some of our client work here.
TEN Creative are an award winning design agency in Norwich, Norfolk UK. We work on design for print and digital media, ranging from websites and managed email campaigns to complete brand development via integrated marketing.
Mix Digital is a full service digital marketing agency expertising in digital marketing strategy, social media marketing, web design & development, search marketing. We helps brand interacting sustainably with target audiences via digital platforms
FollowFridays - The Limitations of Social MediaAdNerds
Social media are "hot". They are a brand's future, the ultimate channel for direct communications with your target audience and so on.
We heard plenty of that. And it's all true. But is it really as great is it sounds? Aren't there already too many advertisers fishing the same pond? How much sense makes a Facebook app when your customer decides to move over to yet another platform? And doesn't "hide" take only as long as hitting "like"?
In this presentation we focus on what works and what doesn't. What brands should do based on what's in their genes. All based on recent and relevant research and cases.
## PRESENTATION GIVEN DURING FOLLOW FRIDAYS SESSIONS FROM PROXIMITY BBDO ON OCTOBER 15 AT LIVING TOMORROW, VILVOORDE, BELGIUM ##
Resumo das apresentações de Edward Nieuwland, Renato Vertemati e Zeh Henrique Rodrigues sobre as novidades vistas no maior evento de varejo mundial, o Retail's Big Show promovido pela NRF em janeiro de 2020 na cidade de Nova York.
As brands’ story-tellers, we understand how digital nowadays flows seamlessly in 24 hours of a consumer. That radical change has provided us big opportunity to ignite the conversation at the "moment of truth” and sustain the brand experiences beyond transactions of sellers and buyers, to create a relationship of value between brands and consumers.
Since 2013, with a new vision in digital communication marketing, we have geared up to accelerate their creativity in strategy, to provide a desired balance between “WOW” factor and insightful strategy with scalable execution.
Emerald in 2014 proudly introduces more new digital media which empower them in the role of trans-media story-teller.
“It’s not only digital, that is innovations to make experience happen without interruption."
eXo Digital Agency is a Digital Media Agency based in Jakarta. Serving local and international brands such as: L.A. Lights Streetball, Prasetiya Mulya Business School, Sentralive, Anker Beer, Electronic Arts, SCEE, Outspark and others with improving their BRAND image online.
Our latest design brochure creds. Check out some of our client work here.
TEN Creative are an award winning design agency in Norwich, Norfolk UK. We work on design for print and digital media, ranging from websites and managed email campaigns to complete brand development via integrated marketing.
Mix Digital is a full service digital marketing agency expertising in digital marketing strategy, social media marketing, web design & development, search marketing. We helps brand interacting sustainably with target audiences via digital platforms
FollowFridays - The Limitations of Social MediaAdNerds
Social media are "hot". They are a brand's future, the ultimate channel for direct communications with your target audience and so on.
We heard plenty of that. And it's all true. But is it really as great is it sounds? Aren't there already too many advertisers fishing the same pond? How much sense makes a Facebook app when your customer decides to move over to yet another platform? And doesn't "hide" take only as long as hitting "like"?
In this presentation we focus on what works and what doesn't. What brands should do based on what's in their genes. All based on recent and relevant research and cases.
## PRESENTATION GIVEN DURING FOLLOW FRIDAYS SESSIONS FROM PROXIMITY BBDO ON OCTOBER 15 AT LIVING TOMORROW, VILVOORDE, BELGIUM ##
Resumo das apresentações de Edward Nieuwland, Renato Vertemati e Zeh Henrique Rodrigues sobre as novidades vistas no maior evento de varejo mundial, o Retail's Big Show promovido pela NRF em janeiro de 2020 na cidade de Nova York.
2011: How to Realign Your Digital Marketing Strategy Shaun Quigley
@squigster shows you key trends shaping the digital marketplace, how to realign your digital strategy for paid, owned and earned media AND how to create a digital brief
FULL AUDIO HERE: http://www.instantpresenter.com/WebConference/RecordingDefault.aspx?c_psrid=E951DB87834E
2011: Realign Your Digital Strategy for a Smarter, Faster World Brunner
Join @squigster to learn how to realign your digital strategy. Learn about trends shaping the digital landscape, create your own digital brief and start measuring performance the right way.
AUDIO: http://www.instantpresenter.com/WebConference/RecordingDefault.aspx?c_psrid=E951DB87834E
Dr Pepper Snapple Group Branding presentationAMA_SanAntonio
Presented by Melissa Mohr of Dr Pepper Snapple Group, this deck discusses not only Dr Pepper's family of brands but also explores some of the differences between Dr Pepper, Pepsi and Coke and how the smaller company competes on a grand scale.
A Convergence of Flat Surfaces- Digital Marketing predictions for 2013Ciaran Rogers
This is a presentation I gave at the Content Marketing Association on 4th Dec in London. We were asked to predict big trends for 2013. This belief is we will see a continued convergence of traditional marketing and digital marketing. Audiences attention has for hundreds of years been focused on flat surfaces. As story tellers and marketers our job is to make flat surfaces worthy of attention. Today with digital technology, audiences have a greater diversity of interesting flat surfaces, but that doesn't mean that non digital flat surfaces cease to get any attention! Much of this thinking was inspired by "A day made of Glass' a brilliant window into the not too distant future by an innovative glass manufacturer Corning who specialise in touch screen glass technology. If you havent already- check this movie out before reading this slide presentation. uk.youtube.com/watch?v=6Cf7IL_eZ38
Video: http://allegoriedesign.com/7-social-media-trends-shaping-2013/
From conceptual framework to actionable takeaways, trend-spotting specialist Mike Roberts identifies 7 Social Media Trends to prepare for in 2013.
Those trends include:
Trend 1: Branded Entertainment Overtakes Traditional, Disruptive Advertising. Advertising that effectively pushes brands while serving as entertainment will replace the disruptive advertising that is common place today. Disrupting the content that consumers want to see with an ad is not nearly as effective as seamlessly embedding the ad in the content they do want to see and actually go searching for.
Trend 2: Social E-commerce
There is a growing opportunity for e-commerce sites to capitalize on embedding social to drive purchases.
Trend 3: Social Search and A Shift Back to User Paid Content
Google search put many content producers out of business by systematically giving away their content for free, but this model isn’t sustainable and will shift back to a paid model in many content categories.
Trend 4: Online Video Tomorrow as Important as Websites Today
Imagine a business successfully competing today without a website. When looking at key indicators, it is clear that it will be just as hard to compete without an online video presence tomorrow.
Trend 5: Customer Relationships First, Social Channel Last
Investing in specific channels, building follower numbers and not relationships, and counting on 'Likes' to drive your business is leaving your business at risk and leaving money on the table.
Trend 6: The Rise of Social Gamification
Gamification is the missing piece to engage your customers for a fraction of the cost of alternatives. It's all the rage for Fortune 500 companies and start-ups alike.
Trend 7: Social Media After Facebook
The walls preventing social sharing between social channels will start to fall the way the walls preventing surfing to any website or sending email to any other email fell.
Similar to Introducing Espresso, the Brand Infiltration agency (20)
B2B organizations can as easily drive great social content as B2Cs. It just requires clarifying your own objectives, understanding your audience's motivations, and meshing the two together with great content in the right tactical locations. (Easy peasy, right?)
Originally presented to The Packaging Association, November 17, 2011.
Digital and social technology are dramatically reshaping the way consumers *watch, play, share, and shop for all things sports-related. Is your brand ready?
Viral marketing is a 15yo term with a lot of baggage—and we say it's time to kick it to the curb. Sure, you want your video or marketing campaign to "go viral," but viral isn't what a video or campaign is, it's a term that describes how it spreads. And unlike a real virus, which has the mechanism for spreading built right into it, your video is going to have to work a little harder. In this deck, we'll show you how and why.
"The worst thing you can do during a recession is disappear from a marketing/communications perspective." The challenge is... how to market more aggressively with fewer dollars, less man-power, and a more-frugal-minded-than-ever consumer? Espresso suggests a little "brand infiltration"—a.k.a smarter marketing in a dumb economy—or ANY economy.
Think cutting back on marketing is the smart way to survive the recession? Think again. The folks at Espresso www.brandinfiltration.com provide a fresh perspective on marketing in today's economy.
हम आग्रह करते हैं कि जो भी सत्ता में आए, वह संविधान का पालन करे, उसकी रक्षा करे और उसे बनाए रखे।" प्रस्ताव में कुल तीन प्रमुख हस्तक्षेप और उनके तंत्र भी प्रस्तुत किए गए। पहला हस्तक्षेप स्वतंत्र मीडिया को प्रोत्साहित करके, वास्तविकता पर आधारित काउंटर नैरेटिव का निर्माण करके और सत्तारूढ़ सरकार द्वारा नियोजित मनोवैज्ञानिक हेरफेर की रणनीति का मुकाबला करके लोगों द्वारा निर्धारित कथा को बनाए रखना और उस पर कार्यकरना था।
role of women and girls in various terror groupssadiakorobi2
Women have three distinct types of involvement: direct involvement in terrorist acts; enabling of others to commit such acts; and facilitating the disengagement of others from violent or extremist groups.
31052024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
03062024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
‘वोटर्स विल मस्ट प्रीवेल’ (मतदाताओं को जीतना होगा) अभियान द्वारा जारी हेल्पलाइन नंबर, 4 जून को सुबह 7 बजे से दोपहर 12 बजे तक मतगणना प्रक्रिया में कहीं भी किसी भी तरह के उल्लंघन की रिपोर्ट करने के लिए खुला रहेगा।
In a May 9, 2024 paper, Juri Opitz from the University of Zurich, along with Shira Wein and Nathan Schneider form Georgetown University, discussed the importance of linguistic expertise in natural language processing (NLP) in an era dominated by large language models (LLMs).
The authors explained that while machine translation (MT) previously relied heavily on linguists, the landscape has shifted. “Linguistics is no longer front and center in the way we build NLP systems,” they said. With the emergence of LLMs, which can generate fluent text without the need for specialized modules to handle grammar or semantic coherence, the need for linguistic expertise in NLP is being questioned.
01062024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
21. Only 18% of TV ad
campaigns generate
positive ROI.
Source: Connected Marketing: The Viral, Buzz and Word of Mouth
Revolution by Justin Kirby and Paul Marsden
fuck you.
http://www.flickr.com/photos/undergrounder/2583601660/
31. Experiential
grassroots
BRANDED ENTERTAINMENT
BROADCAST
D
Out-of-Home
i Mobile In-store
s
p
l
a
y
32. Experiential
grassroots
BRANDED ENTERTAINMENT
BROADCAST
D Ambient
Out-of-Home
i Mobile In-store
s
p
l
a
y
33. Experiential
grassroots
BRANDED ENTERTAINMENT
BROADCAST
D Ambient
Out-of-Home
i Mobile In-store
s
p
DIRECT
l
a
y
34. Experiential
Guerilla
grassroots
BRANDED ENTERTAINMENT
BROADCAST
D Ambient
Out-of-Home
i Mobile In-store
s
p
DIRECT
l
a
y
35. Experiential
Guerilla
grassroots
BRANDED ENTERTAINMENT
BROADCAST
D Ambient
Out-of-Home
i Mobile In-store
s
Social
media
p
DIRECT
l
a
y
36. Experiential
Guerilla
grassroots
BRANDED ENTERTAINMENT
BROADCAST
D Ambient
Viral
Out-of-Home
i Mobile In-store
s
Social
media
p
DIRECT
l
a
y
37. PRESENCE Experiential
Guerilla
grassroots
BRANDED ENTERTAINMENT
BROADCAST
D Ambient
Viral
Out-of-Home
i Mobile In-store
s
Social
media
p
DIRECT
l
a
y
38. PRESENCE Experiential
Guerilla
grassroots
BRANDED ENTERTAINMENT Applications
BROADCAST
D Ambient
Viral
Out-of-Home
i Mobile In-store
s
Social
media
p
DIRECT
l
a
y
39. PRESENCE Experiential
Guerilla
grassroots
BRANDED ENTERTAINMENT Applications
BROADCAST
D Ambient
Viral
Out-of-Home
i Mobile In-store
s
Social
media
p
DIRECT
l
a Undercover
y
40. PRESENCE Experiential
Guerilla
grassroots
BRANDED ENTERTAINMENT Applications
BROADCAST
D Ambient
Viral
Out-of-Home
i Mobile In-store
s
Buzz
Social
media
p
DIRECT
l
a Undercover
y
41. PRESENCE Experiential
Guerilla
grassroots
BRANDED ENTERTAINMENT Applications
BROADCAST
D Ambient
Viral
Out-of-Home
?
i Mobile In-store
s
Buzz
Social
media
p
DIRECT
l
a Undercover
y
71. Brand Infiltration™:
A progressive approach to integrated marketing
that blends digital, experiential and classic
marketing tactics with social media savvy and an
uber-rigorous commitment to metrics.
72. Brand Infiltration™:
The act of going beyond clever copy or pretty
pictures to actually solving our clients’ business
problems in the most inventive, relevant, effective
way possible.
75. A Closer Look at Brand InfiltrationTM
Insight
Infiltrators AKA
Stalkerati use social
media monitoring to
glean meaningful
insights on products,
brands, and consumers.
76. A Closer Look at Brand InfiltrationTM
Tactics
Insight
Infiltrators believe in
Infiltrators AKA
fishing where the fish
Stalkerati use social
actually are — not where
media monitoring to
they might be. Through
glean meaningful
digital, experiential, and
insights on products,
classic channels, our
brands, and consumers.
goal is to drive massive
impact. Of course, clever
copy and pretty pictures
never hurt.
77. A Closer Look at Brand InfiltrationTM
Tactics
Insight Measurement
Infiltrators believe in
Infiltrators AKA Infiltrators are metrics
fishing where the fish
Stalkerati use social maniacs! We look
actually are — not where
media monitoring to beyond clicks and
they might be. Through
glean meaningful impressions to zero in
digital, experiential, and
insights on products, on value: How do our
classic channels, our
brands, and consumers. programs impact
goal is to drive massive conversions, brand
impact. Of course, clever awareness, and
copy and pretty pictures ultimately, sales?
never hurt.
86. MEDIA STRATEGY:
Them
Us
Get the most eyeballs
Focus on most relevant,
(i.e., quantity > quality).
most targeted audience
(i.e., quality > quantity).
100. brandinfiltration.com
BOSTON TORONTO
c: 617.771.8362 c: 416.564.1416
e: marta@brandinfiltration.com e: jacquelyn@brandinfiltration.com
t: @mzkagan t: @infiltrators
101. PHOTO CREDITS
All photos taken by David Cyr or purchased from iStockPhoto.com, except as noted below.
Times Square Billboards
http://www.flickr.com/photos/mattmendoza/3248177419/
Pecado venial
http://www.flickr.com/photos/paco_calvino/509970213/
#11 - Swakopmund
http://www.flickr.com/photos/opeyre/455591380/
Comcast TiVo DVR - To Do List
http://www.flickr.com/photos/stevegarfield/2125870635/
La, La, La, Not Listening!
http://www.flickr.com/photos/benandjenn/2419628201/
fuck you.
http://www.flickr.com/photos/undergrounder/2583601660/