This document discusses agro-tourism and outlines a proposal to establish an agro-tourism business in India. It defines agro-tourism as offering tours of agricultural operations and includes staying on farms. The proposal estimates costs of around Rs. 21 lakh to set up 10 rooms plus facilities. It projects annual earnings of Rs. 30 lakh by charging Rs. 1500 per day for 2000 room-days. Marketing strategies include partnerships and advertising. The business is estimated to break even within 2.5 years and generate an annual profit of over Rs. 8 lakh.

1. WEL COME

2.  GROUP MEMBER
 ANGAD BHINGARDE- AB 1104
 OMKAR SABNIS- AB 1113

3. CONCEPT=
 Agro Tourism is when a native person or
local of the area offers tours to their
Agriculture Farm to allow a person to view
them growing, harvesting, and processing
locally grown foods, such as coconuts,
pineapple, sugar cane, corn, or any
produce the person would not encounter
in their home country. Often the farmers
would provide a home-stay opportunity
and education

4.  In general, Agri-Tourism is the practice of
attracting travelers or visitors to an area
or areas used primarily for agricultural
purposes.

5. Basic principle of agri-tourism=
 1. Have something for visitors to see -
Animals, birds, farms and nature are
few things which Agri-Tourism could offer
to the tourist. Apart from these,culture,
dress, festivals and rural games could
create enough interest among visitors in
Agri-Tourism.

6.  2. Have something for visitors to do -
Participating in agricultural operations,
swimming, bullock cart riding, camel riding,
buffalo riding, cooking and participating in
the rural games are few activities to quote in
which tourists can take part and enjoy.
 3. Have something for visitors to buy - Rural
crafts, dress materials, farm gate
fresh agriculture products, processed foods
are the few items which tourist
can buy as memento for remembrance.

7. ADVANTAGES OF AGRI –
TOURISM:
1. It brings agriculture closer to major
service sector tourism.
2. Tourism sector has potential to enlarge.
3. Agriculture sector has the capacity to
absorb expansion in tourism Sector.

8. SCOPE OF AGRI – TOURISM:
 1. An inexpensive gateway.
 2. Curiosity about the farming industry
and life style.
 3. Health consciousness of urban
population and finding solace with nature
friendly.
 4. Desire for peace. Agri-Tourism as it is
away from urban areas and close to
nature.

9. 5.Interest in natural environment.
6.Away from over crowded resorts and
cities.
7. Yesterday’s villagers are today’s
urbanites.
8. Recreation to urbanites through
festivals and handicrafts.
9. Educational value of Agri-Tourism .
10.Employment creation for rural people
through out year.

10. ELEMENTS OF AGRI-TOURISM
1. Farmer.
2. Village .
3. Agriculture.

11. AGRI-TOURISM OPPORTUNITIES
IN INDIA=
 1. Indian tourism industry is growing
@10.1% - The World Tourism organization
has estimated that the tourism industry is
growing at the rate of 4% a year.
 2.By the year 2011 there will be more than
one billion tourists visiting various parts of
the world.
 3.Indian tourism industry is growing at the
rate of 10% which is 2½ times more that the
growth rate at global level.

12.  4. India has entered amongst the top 10
tourist destinations list.
 5. India has diverse culture and
geography which provides ample and
unlimited scope for the growth of this
business.
 6. Increasing number of tourists
preferring non-urban tourist spots.
 7. Government initiatives and policies in
Xth five year plan allocation has been
increased from 525 crore to 2900 crores.

13. COST OF ESTABLISHMENT-
 For 10 rooms- 1 lack for each =Rs. 10,00,000/-
Other constructions(kitchen, godown, Hall)-Rs.5,00,000/-
 LABOURE= (2,00,000/-)
1]Service boy -2(1 staff for 5 rooms)
2]Cleaning staff-2
3]kitchen-3(1 cook & 2 helpers)
4]Office staff-2(Receptionist, clerk )
 VEHICLE =
1] Jeep for visits(Rs.4,00,000/-)
 TOTAL COST OF ESTABLISHMENT
=10,00,000+5,00,000+2,00,000+4,00,000
=Rs.21,00,000/-

14. ANNUAL EXPECTED SELL-
 =60% accommodation of the rooms will be our
target through out the year.
=365 days from 60 % accommodation so it will be
219 days for each room.
=So approximately we consider 200 days -For
10 rooms will be 200*10=2000 days.
 PRICING-
 We charge Rs.1500/- for a day (package)

 ANNUAL EXPECTED
SELL=1500*2000=Rs.30,00,000/-

15. MARKETING STRATAGY-
 1] Tie ups with travel agency.
 2] Design the website & online booking
service.
 3]Media
advertisement(Newspaper,magazines
,Television )
 4]Tie ups with varies companies for their
employee refreshment.

16. PROFIT=
 Cost of establishment= Rs.21,00,000/-
 EXPECTED EXPENSES FOR MARKETING –
 -3% of total sells =Rs.63,000/-
 Annual expected sell=Rs.30,00,000/-
 PROFIT=30,00,000-21,00,000-63,000
=Rs.8,37,000/-(Annual)
Note= Approximately after 2.5 yrs the break even
point will arise.

17. THANK YOU