This lecture introduces “Gamification” and its relevance to the PMI Thailand Chapter Project management community. Gamification is “applying game mechanics and game design techniques to engage and motivate people to achieve their goals”. The Gamification market is a growing market, forecasted to reach up to 5.5 US$ Billions in 2018. The presentation also highlights basic concepts of Gamification, some examples and practical applications, as well as introduces major players in the market. Here is a futuristic short video of what gamification could bring in the coming years. The session focuses on what is available today, how it applies in a business context, and also presents related topics such as “Serious Games and Business Simulation".

1. Project
Management
&
Gamifica2on

2. Speaker:
Gonzague
PATINIER
Email:
gonzague.pa2nier@gmail.com
Project
Management
&
Gamifica2on
2015-­‐02-­‐18

3. About
the
Speaker
• French
• 20
years
in
ASEAN
– Thailand
(13)
– Singapore
(7)
• IT
Vendor
Experience
– Computer
Associates
– MicrosoU
• IT
Service
Management
– Cer2fied
Trainer
– Workshop
Facilitator
– ITSMF
Bangkok
Chapter
• Gamifica2on
Explorer
• Soccer
Coach
for
kids
• MOOC
addict
– Coursera
– EDX
– Iversity
• Tradi2onal
and
Boardgame
– GO
(Baduk)
– Euro
Game
• Aspiring
Game
Designer
• Newbie
Marathon
Runner

4. From
Zero
KM
to
42
KM
in
18
Months

5. Doctors
are
not
my
friends

7. Points
Badges
Leaderboard
Tracking
Feedback
Behavior

8. Points
Badges
Leaderboard
Tracking
Feedback
Behavior

10. Gamifica2on
• Gamifica2on
is
not
playing
games
• Not
turning
boring
work
into
game
ac2vi2es
(*)

11. What
is
Gamifica2on
“Gamifica1on
is
the
use
of
game
thinking
and
game
mechanics
in
non-­‐game
contexts
to
engage
users
in
solving
problems
and
increase
users’
self
contribu2on”
-­‐
From
Wikipedia

12. What
is
Gamifica2on
”Gamifica1on
uses
game
mechanics
and
game
design
techniques
in
non-­‐gaming
context
–
it’s
a
powerful
tool
to
engage
employees,
customers
and
the
public
to
change
behaviors,
to
develop
skills
and
drive
innova2on.”
-­‐
From
Gartners

13. Gamifica2on
/
Serious
Game
/
Business
Simula2on
Game
Thinking
Game
Elements
Game
Mechanism
Just
for
Fun
Game
Inspired
Design
X
Gamifica2on
X
X
Serious
Game
/
Simula2on
X
X
X
Game
X
X
X
X

14. Gamifica2on
/
Serious
Game
/
Business
Simula2on

15. Gamifica2on
/
Serious
Game
/
Business
Simula2on
Illustra2on
from
Andrzej
Marczewski
-­‐
Gamasutra

16. Gamifica2on

17. Gamifica2on

18. Serious
Game

19. Business
Simula2on

20. Gamifica2on

21. Gartner
Hype
Cycle
• Whereare
we?

22. Gamify
What?
• Marke2ng
/
Customer
Reten2on
• Loyalty
Program
(ex:
Starbucks
+
Foursquare)
• Compe22ve
Intelligence
/
Market
Research
(Survey)
• Customer
Engagement
(Web
site
Ac2vi2es)
• Social
Network
(Stack
Overflow)
• Health
/
Exercise
Program
(Fitocracy)
• Employee
Produc2vity
/
Training
• …

23. Gamify
How?
• People’s
natural
desire
for
– Socializing
– Learning
– Mastery
– Compe22on
– Achievement
– Status
– Self-­‐expression

24. Gamifica2on
Elements
From
Coursera
“Gamifica2on”

25. LinkedIn
Example

26. MicrosoU

28. Gamifica2on
Design
Framework
(6D)
1. Define
Business
Objec2ves
2. Delineate
target
behavior
3. Describe
your
players
4. Devise
ac2vity
loops
5. Don’t
forget
the
fun
6. Deploy
appropriate
tools

29. Gamifica2on?

30. Project
Management
Training
On
Boarding
Team
Building
Driving
Behavior
In
your
own
projects

31. Training
/
On
Boarding
To
complement
PM
educa2on

32. Project
On
Boarding
/
Team
Building
• Cayenne
from
Celemi

33. Project
On
Boarding
/
Team
Building
• Challenges
of
Egypt
From
GamingWorks

34.
The
Challenge
of
Egypt
34
a. Entrance
b. Descending corridor
c. Underground chamber
d. Service corridor
e. Ascending corridor
f. Queen’s room
g. Air shafts
h. Great gallery
i. Antechamber
j. King’s chamber
k. Weight relief chambers
From
GamingWorks

35. The
Pharaoh
wants
a
nice
PYRAMID
close
to
the
river
Nile.
Your
team
will
build
it…..
Welcome
to
“The
Challenge
of
Egypt”
Introduc2on
35
From
GamingWorks

36. Driving
Behavior
• Timesheet
From
Constant
Learner

37. Driving
Behavior
• Corporate
Training

38. Driving
Behavior

39. In
Your
Own
Project
• The
solu2ons
you
are
delivering,
may
/
should
incorporate
gamifica2on
– CRM
/
Sales
– ERP
(SAP)
– Portal
/
Intranet
– Knowledge
Management
– …

40. In
Your
Own
Project
• Badgeville
• Bunchball
• Playbasis
• …

41. Resources
• MOOC
– Gamifica2on
by
Kevin
Werbach
hpps://www.coursera.org/course/gamifica2on
– Gamifica2on
Design
2015
hpps://iversity.org/en/courses/gamifica2on-­‐
design-­‐2015
• Books
– For
the
Win
hpp://www.amazon.com/Win-­‐Game-­‐Thinking-­‐
Revolu2onize-­‐Business-­‐ebook/dp/B009NFNVUE

42. Resources
• Video
– “For
The
Win”:
hpps://www.youtube.com/watch?v=nKuW0luxvEI
– The
Fun
Theory
hpp://www.thefuntheory.com/
• Companies:
– hpp://www.playbasis.com/
– hpp://bankerslab.com/

43. Games?

44. Project
Management
&
Gamifica2on