This document discusses branding and promotional strategies for home loans and mortgages offered by PMC Bank. It aims to position PMC Bank as a leading and competitive financial institution. The strategies include developing logos and slogans for the products that align with the bank's brand identity. Promotional activities will utilize various media like print ads, hoardings, kiosks and banners to communicate the competitive rates being offered to middle and upper middle class customers. Theatre ads and a branded mobile van campaign will also be used to promote the home loan and mortgage products and enhance the overall brand personality of PMC Bank.

1. Branding
Home Loans
Loan Against Property
(Mortgages)
Brand Promotion
(year2008):

2. Client brief
To promote Brand as very competitive in the market
We assure you the best deal at a very competitive
Rate of interest
Accordingly task is to create a Brand Identity for following products
Home Loans
Mortgages

3. Creative brief
Considering the customer profile of the Bank
Sec B+( Middle Class)
Sec A (Upper Middle Class)
Our task:
Corporate Branding of the following products
Home Loans
Mortgages
To enhance over all Brand Personality of the PMC Bank
To design a logo for all the two products
To create a Baseline that communicates core value

4. BaseLine
Brand Positioning :
‘PMC is the one of the leading Finance Institutes growing at the very
fast rate, offer its customer the best deal at a very competitive price’
Punch Line for individual product is as follows :
Home Loans
‘Your trust, our assurance’
Loan against property
‘When you need it the most’

5. Logos
Simple & Elegant logo have more
impact
Logo is in synergy with PMC logo
Baseline is written over the band to
maintain the Corporate Identity
Yellow color symbolize
When you need it the most
‘competitiveness’
Caricature captivate the essence
of the communication

6. Promotion
Communication across the following media
Print ads
Hoardings
Kiosk
Banners

7. Print ads

8. Print ads

9. Hoarding

10. Hoarding

11. Kiosk

12. Kiosk

13. Banners

14. Banners

15. Promotion
Theatre ads – it will be in synergy with the design of the hoarding approved
the same message would be flashing on the screen
 Mobile Van –
Full Branded Van with all the three Brand
Two Executives will be appointed exclusively to promote the products

16. Mobile Van View

17. Thank You
Thank you