The document provides information about putting marketing on autopilot through email marketing. It discusses the importance of being on the first page of Google searches, having a working website focused on relevant keywords rather than aesthetics, and using an autoresponder service like Aweber to automate email promotions. Common email marketing mistakes are outlined such as not having opt-in forms or providing irrelevant content. The document recommends giving away valuable content to build relationships and asking customers to spread the word. It also offers a hands-free solution of ranking a site for a client and renting it to them with ongoing support.
Good Web Design can be quite a hazy concept to understand.
If you're a business owner and have lost sleep over deciding whether a professionally-designed website is truly what you need, this should clear things up for you once-and-for-all!
Read this document if you have asked yourself the following:
Why do I need web design?
Can I afford web design?
Should I just build it on my own with a site-builder?
Will my new website actually bring me leads?
How do I determine what kind of website I need?
A Recap of 2013 for the Daily Deal, Coupon, and Ecommerce Industries.Marc Horne
A recap of 2013 for the daily deal, coupon, and ecommerce industries presented by http://dailydealbuilder.com. Questions? email us at support@hcdesk.com.
How to integrate Internet Marketing & Social Media into Traditional Insurance Agency Marketing.
Originally presented at Insurance Expo 2011 on August 26, 2011
Good Ecommerce - A Comprehensive Guide All about Good Ecommerce.Isabella
Inside this Free eBook, you will discover about the topics about accounting principles, ecommerce - the positive negative, ecommerce fundamentals, all about personal accounting, everyday accounting, fraud protection and e-commerce, improve conversion rates - effective content, managing an ecommerce business and shopping carts and online stores
The document provides information on building an effective sales funnel for an online business. It discusses key concepts like what a sales funnel is, examples of products that can be sold online through various platforms like Clickbank and drop shipping, and marketing strategies like content marketing, article marketing, Google Adwords, blogs, social media and more. The goal is to understand the sales process and identify opportunities to improve conversions at each stage of the funnel.
What is email list building. 100 fast list building methods and techniquesIsabella
Increase your online earnings today. Discover How You Can Successfully Build a Huge List of Subscribers Fast and Easy. If I could show you how you can build a huge subscriber list would you be interested? Just like most Internet Marketers, we are all trying to make more revenue from the web.
The document is a white paper providing tips for digital marketing, specifically email marketing, for fashion retailers. It discusses how many fashion retailers are behind in their digital communication despite being known for innovative design. Throughout the paper, it examines essential digital marketing techniques for fashion retailers, with a focus on email. Some key tips discussed include growing email lists through sign-up forms, using pop-ups to collect emails, partnering with complementary brands, using sneak peeks of new products in emails to engage customers, and focusing on relevance and customer loyalty to drive repeat purchases.
Good Web Design can be quite a hazy concept to understand.
If you're a business owner and have lost sleep over deciding whether a professionally-designed website is truly what you need, this should clear things up for you once-and-for-all!
Read this document if you have asked yourself the following:
Why do I need web design?
Can I afford web design?
Should I just build it on my own with a site-builder?
Will my new website actually bring me leads?
How do I determine what kind of website I need?
A Recap of 2013 for the Daily Deal, Coupon, and Ecommerce Industries.Marc Horne
A recap of 2013 for the daily deal, coupon, and ecommerce industries presented by http://dailydealbuilder.com. Questions? email us at support@hcdesk.com.
How to integrate Internet Marketing & Social Media into Traditional Insurance Agency Marketing.
Originally presented at Insurance Expo 2011 on August 26, 2011
Good Ecommerce - A Comprehensive Guide All about Good Ecommerce.Isabella
Inside this Free eBook, you will discover about the topics about accounting principles, ecommerce - the positive negative, ecommerce fundamentals, all about personal accounting, everyday accounting, fraud protection and e-commerce, improve conversion rates - effective content, managing an ecommerce business and shopping carts and online stores
The document provides information on building an effective sales funnel for an online business. It discusses key concepts like what a sales funnel is, examples of products that can be sold online through various platforms like Clickbank and drop shipping, and marketing strategies like content marketing, article marketing, Google Adwords, blogs, social media and more. The goal is to understand the sales process and identify opportunities to improve conversions at each stage of the funnel.
What is email list building. 100 fast list building methods and techniquesIsabella
Increase your online earnings today. Discover How You Can Successfully Build a Huge List of Subscribers Fast and Easy. If I could show you how you can build a huge subscriber list would you be interested? Just like most Internet Marketers, we are all trying to make more revenue from the web.
The document is a white paper providing tips for digital marketing, specifically email marketing, for fashion retailers. It discusses how many fashion retailers are behind in their digital communication despite being known for innovative design. Throughout the paper, it examines essential digital marketing techniques for fashion retailers, with a focus on email. Some key tips discussed include growing email lists through sign-up forms, using pop-ups to collect emails, partnering with complementary brands, using sneak peeks of new products in emails to engage customers, and focusing on relevance and customer loyalty to drive repeat purchases.
3 Ways to Keep Your Business from Dying | Affinity Agency LennyRichardson1
When it comes to Digital Marketing, there are 3 specific techniques that all businesses should be using to stay alive. Read this free eBook to find out the 3 techniques.
Marketing 2020 is an annual event at the University of Derby, it is focused on Marketing and local business. Guest speakers this year were Heidi Barlow of East Midlands Airport, Adam Tamsett of Intu Derby and Simon Jacobson of Bing search
This document provides an overview of internet marketing for beginners. It defines internet marketing as any method used to publicize and sell products online to make money. It states that internet marketing is open to anyone with a computer and internet access, and little to no investment is required to get started. A key concept discussed is the importance of web traffic - specifically getting "hot traffic" from targeted methods where visitors will take desired actions like purchases, rather than just "cold traffic" from untargeted searches that provide few conversions.
This document provides tips for 8 powerful affiliate marketing tactics, including using classified ads, e-zine advertising, solo ads, forum posting, traffic exchanges, and social media. It emphasizes doing thorough research to find the best platforms and developing quality content to build credibility and drive traffic to affiliate offers. Key recommendations include targeting relevant publications and audiences, using psychological triggers in ads, and focusing on the customer's wants to increase conversions.
Eight proven steps to drastically improve your e-Commerce conversion rates. Learn about semantic, natural language and conceptual search and how to apply it to your site.
The document provides an overview of digital marketer's daily tasks and topics in digital marketing. It discusses planning, reporting, analyzing strategies and optimizing. It also outlines key areas of digital marketing including search engine marketing, social media marketing, email marketing, and analytics tools. Fundamentals like search campaigns, shopping campaigns, and conversion campaigns are explained. The document aims to help people understand the main areas of focus for digital marketers.
This document provides an overview of building an effective sales funnel for internet commerce. It discusses key concepts like what a sales funnel is, examples of products that can be sold online, and different marketing strategies that can be used at each stage of the funnel. These include content marketing tactics like blogging, article marketing, and social media, as well as paid advertising on platforms like Google AdWords. It emphasizes testing and measuring the performance of the funnel on an ongoing basis to improve sales.
The 15 Online Businesses that you can start today for big profits.mgbmet
The document describes 15 online businesses that can be started today for profits. These include selling information products, affiliate marketing, selling advertising space on a website with quality traffic, online trading, high yield investment programs, online auctions, dropshipping, multi-level marketing, and starting a consultancy business. While some of these businesses have high competition, they can still be profitable if done correctly by focusing on high commission products, quality traffic, and reasonable investment returns. Discretion is advised, as some opportunities like investment programs involve risk.
You’ve spent countless hours searching for the right business. You finally stumbled across “Doing YouTube without making videos” and you know this is finally the answer you’ve been looking for.
You love the idea that it’s very lucrative, doesn’t cost any money to get started, doesn’t take much time to work on, it doesn’t require any technical skills or experience, and you don’t have to be on camera or use your voice.
This document discusses building a better website that functions as part of a conversion machine. It emphasizes starting with strategy and determining why an organization has a website before designing or building a new one. A website should be built to attract visitors by meeting their needs through relevant content and calls to action, and to convert visitors into leads, customers, and loyal customers through interactivity and measurable goals. The document provides guidance on assessing whether a new website is needed based on poor site organization, connections, or conversions, and outlines seven steps for building an effective conversion machine that connects marketing and sales components as well as the brand and consumers.
The document provides an overview of inbound marketing. It begins by defining inbound marketing as a holistic approach to attracting customers online based on the principle that "like attracts like." Inbound marketing uses techniques like content marketing, blogging, social media and email to generate leads and sales. It works by attracting potential customers who are already interested in a business and its products or services. The document then discusses how inbound marketing works through the customer journey from research to purchase to re-purchase. It emphasizes using relevant content tailored for different customer stages. The last few paragraphs focus on the importance of creating helpful content based on customer personas and research in order to attract, engage and convert prospects at each stage of the buying process.
The document is titled "The Ultimate IM Dictionary" and appears to be a dictionary containing definitions of various terms related to internet marketing and online advertising. It is organized alphabetically from A to Z. Sample definitions provided include explanations of terms like ad copy, ad tracking, affiliate marketing, autoresponder, banner advertising, blog, bookmarking, click-through rate, conversion rate, and more. The document aims to serve as a comprehensive reference for internet marketing terminology.
Here We Discover the X-Method For Generating a Ton of Sales with Zero Investment on Traffic, Inventory or Store. How Influencers Earn $2000-$6000 Per Post! Ready To Crack The Influencer Code?
How to Make Your eCommerce Store Social Ready?archana cks
Social shopping, this is one of the latest trends in this digitally driven society and has become the hanging out at the mall, of the past.
Source <> http://www.ecbilla.com/ecommerce-articles/e-commerce-trends/how-to-make-your-ecommerce-store-social-ready.html
This guide is designed especially for those who are new to the world of internet marketing…or IM as some may call it. With this guide, you will be introduced to the basic policies of this industry and also to the much higher-end and more complex systems of internet marketing.
Grey Suit Retail provides tools and services to allow businesses to sell more products online through websites, apps, mobile marketing, and social media. Their reseller program allows other companies to private label and resell Grey Suit Retail's services to their own customers. As a reseller, you own the customer relationships, set pricing, and manage billing, while Grey Suit Retail handles the technical implementation and ongoing support. Their services include websites with ecommerce capabilities, mobile marketing, social media apps for Facebook, and analytics to measure results.
This document provides an overview of various internet marketing methods. It begins by defining internet marketing and explaining its advantages over traditional marketing. The main internet marketing methods discussed include affiliate marketing, article marketing, email marketing, blog marketing, pay-per-click advertising, search engine optimization, pop-up ads, banner ads, and social media marketing. For each method, a brief description is given of how it works and its benefits. The document emphasizes that internet marketing requires ongoing learning, testing, and adapting to remain effective.
Super Affiliate System's training course has created FIVE 7-FIGURE marketers...
The combination of paid advertising, and affiliate marketing, just plain works. Ad > Presell > Offer. Its not a complicated formula, and the way we teach it, has helped thousands of people do everything from create a respectable side-income, all the way to making 7-figures per year online, and live their dream lives.
A few of our top students are listed below. If you're looking to promote something that actually WORKS, you've found it.
3 Ways to Keep Your Business from Dying | Affinity Agency LennyRichardson1
When it comes to Digital Marketing, there are 3 specific techniques that all businesses should be using to stay alive. Read this free eBook to find out the 3 techniques.
Marketing 2020 is an annual event at the University of Derby, it is focused on Marketing and local business. Guest speakers this year were Heidi Barlow of East Midlands Airport, Adam Tamsett of Intu Derby and Simon Jacobson of Bing search
This document provides an overview of internet marketing for beginners. It defines internet marketing as any method used to publicize and sell products online to make money. It states that internet marketing is open to anyone with a computer and internet access, and little to no investment is required to get started. A key concept discussed is the importance of web traffic - specifically getting "hot traffic" from targeted methods where visitors will take desired actions like purchases, rather than just "cold traffic" from untargeted searches that provide few conversions.
This document provides tips for 8 powerful affiliate marketing tactics, including using classified ads, e-zine advertising, solo ads, forum posting, traffic exchanges, and social media. It emphasizes doing thorough research to find the best platforms and developing quality content to build credibility and drive traffic to affiliate offers. Key recommendations include targeting relevant publications and audiences, using psychological triggers in ads, and focusing on the customer's wants to increase conversions.
Eight proven steps to drastically improve your e-Commerce conversion rates. Learn about semantic, natural language and conceptual search and how to apply it to your site.
The document provides an overview of digital marketer's daily tasks and topics in digital marketing. It discusses planning, reporting, analyzing strategies and optimizing. It also outlines key areas of digital marketing including search engine marketing, social media marketing, email marketing, and analytics tools. Fundamentals like search campaigns, shopping campaigns, and conversion campaigns are explained. The document aims to help people understand the main areas of focus for digital marketers.
This document provides an overview of building an effective sales funnel for internet commerce. It discusses key concepts like what a sales funnel is, examples of products that can be sold online, and different marketing strategies that can be used at each stage of the funnel. These include content marketing tactics like blogging, article marketing, and social media, as well as paid advertising on platforms like Google AdWords. It emphasizes testing and measuring the performance of the funnel on an ongoing basis to improve sales.
The 15 Online Businesses that you can start today for big profits.mgbmet
The document describes 15 online businesses that can be started today for profits. These include selling information products, affiliate marketing, selling advertising space on a website with quality traffic, online trading, high yield investment programs, online auctions, dropshipping, multi-level marketing, and starting a consultancy business. While some of these businesses have high competition, they can still be profitable if done correctly by focusing on high commission products, quality traffic, and reasonable investment returns. Discretion is advised, as some opportunities like investment programs involve risk.
You’ve spent countless hours searching for the right business. You finally stumbled across “Doing YouTube without making videos” and you know this is finally the answer you’ve been looking for.
You love the idea that it’s very lucrative, doesn’t cost any money to get started, doesn’t take much time to work on, it doesn’t require any technical skills or experience, and you don’t have to be on camera or use your voice.
This document discusses building a better website that functions as part of a conversion machine. It emphasizes starting with strategy and determining why an organization has a website before designing or building a new one. A website should be built to attract visitors by meeting their needs through relevant content and calls to action, and to convert visitors into leads, customers, and loyal customers through interactivity and measurable goals. The document provides guidance on assessing whether a new website is needed based on poor site organization, connections, or conversions, and outlines seven steps for building an effective conversion machine that connects marketing and sales components as well as the brand and consumers.
The document provides an overview of inbound marketing. It begins by defining inbound marketing as a holistic approach to attracting customers online based on the principle that "like attracts like." Inbound marketing uses techniques like content marketing, blogging, social media and email to generate leads and sales. It works by attracting potential customers who are already interested in a business and its products or services. The document then discusses how inbound marketing works through the customer journey from research to purchase to re-purchase. It emphasizes using relevant content tailored for different customer stages. The last few paragraphs focus on the importance of creating helpful content based on customer personas and research in order to attract, engage and convert prospects at each stage of the buying process.
The document is titled "The Ultimate IM Dictionary" and appears to be a dictionary containing definitions of various terms related to internet marketing and online advertising. It is organized alphabetically from A to Z. Sample definitions provided include explanations of terms like ad copy, ad tracking, affiliate marketing, autoresponder, banner advertising, blog, bookmarking, click-through rate, conversion rate, and more. The document aims to serve as a comprehensive reference for internet marketing terminology.
Here We Discover the X-Method For Generating a Ton of Sales with Zero Investment on Traffic, Inventory or Store. How Influencers Earn $2000-$6000 Per Post! Ready To Crack The Influencer Code?
How to Make Your eCommerce Store Social Ready?archana cks
Social shopping, this is one of the latest trends in this digitally driven society and has become the hanging out at the mall, of the past.
Source <> http://www.ecbilla.com/ecommerce-articles/e-commerce-trends/how-to-make-your-ecommerce-store-social-ready.html
This guide is designed especially for those who are new to the world of internet marketing…or IM as some may call it. With this guide, you will be introduced to the basic policies of this industry and also to the much higher-end and more complex systems of internet marketing.
Grey Suit Retail provides tools and services to allow businesses to sell more products online through websites, apps, mobile marketing, and social media. Their reseller program allows other companies to private label and resell Grey Suit Retail's services to their own customers. As a reseller, you own the customer relationships, set pricing, and manage billing, while Grey Suit Retail handles the technical implementation and ongoing support. Their services include websites with ecommerce capabilities, mobile marketing, social media apps for Facebook, and analytics to measure results.
This document provides an overview of various internet marketing methods. It begins by defining internet marketing and explaining its advantages over traditional marketing. The main internet marketing methods discussed include affiliate marketing, article marketing, email marketing, blog marketing, pay-per-click advertising, search engine optimization, pop-up ads, banner ads, and social media marketing. For each method, a brief description is given of how it works and its benefits. The document emphasizes that internet marketing requires ongoing learning, testing, and adapting to remain effective.
Super Affiliate System's training course has created FIVE 7-FIGURE marketers...
The combination of paid advertising, and affiliate marketing, just plain works. Ad > Presell > Offer. Its not a complicated formula, and the way we teach it, has helped thousands of people do everything from create a respectable side-income, all the way to making 7-figures per year online, and live their dream lives.
A few of our top students are listed below. If you're looking to promote something that actually WORKS, you've found it.
Grate Design provides website and logo design services for businesses and has proudly served Lane County residents since 2005. The company can be contacted via email at GrateGusto@gmail.com for website and graphic design projects.
Una empresa modesta de fabricación nacional desde 1954 ofrece 15 razones para probar sus productos de chocolate, pistacho y otros. Fabrican modelos a medida y solucionan problemas rápidamente. Solo piden una oportunidad para demostrar que sus condiciones laborales y de calidad superan a la competencia a pesar de ser más pequeños.
Don't Leak Leads - How to Plug Leaks in Your Sales FunnelTodd Ebert
This document provides tips on how to identify leaks in a business's sales funnel that are preventing prospects from becoming customers. It discusses examining each stage of the sales funnel, from discovering the business online to becoming a customer. Some common leaks include not advertising on all search engines, not optimizing online listings and reviews, and not following up with leads in a timely manner. Implementing strategies like paid search and social media advertising, optimizing websites and online profiles, and promptly following up with leads can help businesses understand where prospects are lost and gain more customers.
In a perfect world, turning every prospect to into a customer would be a snap. From the second consumers go online to look for your types of products or services, they would always discover your business, visit your website, contact you, and choose to become your customer. In reality, only some prospects will turn into customers. But what if you could find the problems where you are losing prospects and then fix these “leaks”? What would those extra customers mean to your bottom line?
1) Many business owners do not have opt-in forms on their websites to collect customer email addresses and automate email marketing.
2) Email content should provide useful, relevant information or subscribers will unsubscribe.
3) Opt-in forms should be placed on every page to remind visitors of valuable content and increase opt-in rates by 30%.
The Internet is wide open to you and your business. Jacqueline Gordon
While the major corporations throw millions of dollars at billboards and TV ads trying to gain the eyeballs of the average population, you can quickly and easily corner a very specialized niche market of your own.
Here are a few ways you can produce immediate breakthroughs on your website. Check out our latest eBook to find great ways to produce breakthroughs for your web business! http://www.marketingrt.com/index.php/coffee-break/downloads
The document discusses 3 lessons in local SEO:
1. Optimizing only for a company name is pointless as most searches are for products/services and locations. Keywords like "Greensboro widgets" are more effective.
2. Businesses should track how customers find them to know which advertising works best. Without tracking, profitable ads may go undiscovered.
3. Local businesses should not try competing nationally on keywords like "travel" but focus marketing locally where most customers are. This allows outspending larger competitors.
This document discusses internet marketing strategies for small businesses. It explains that search engines are now the #1 way consumers find local businesses. Direct marketing aims to generate transactions through calls to action. An integrated internet marketing strategy uses multiple online tools like search engine optimization, directories, classifieds, social media, blogs, video, and mobile to promote a business and drive traffic to its website. The document promotes a company called Website Optimizer Wiz that offers a turnkey solution for small businesses to design an effective, fully integrated online presence to generate revenue.
We present you mandate reason why SMBs need a website. We know the needed person always thinks how to start, which one the best, don’t think negative. We won’t say we are the best or your last station. Do you know what? Today every 2nd guy is using smartphone in the world and 90% peoples active on the social media platforms.
This document discusses opportunities and challenges in internet marketing and home businesses. It provides advice on treating an online business like a real business with products/programs, advertising/marketing, and customers/buyers. It warns that 90% of people who try to make money online fail due to a lack of commitment, discipline, and focus. The document emphasizes building and nurturing customer lists through relationship marketing rather than intrusive marketing techniques. It suggests finding a mentor who is dedicated to teaching others rather than just making sales.
This document provides an overview and summary of Dr. Marjukka Miinala's report on local domination and new marketing rules. The summary includes:
1) Traditional customer acquisition methods like yellow pages, newspapers, and TV ads are becoming less effective as competition increases and consumer media habits change.
2) New online marketing strategies like search engine optimization, social media, and mobile marketing are more effective ways for local businesses to reach customers.
3) A strong website is key to preselling your business online and kicking off an internet marketing plan. The website should educate visitors and create desire for the business's products/services.
This document summarizes the services offered by Black Point Interactive to help small and medium-sized businesses grow through digital marketing. It highlights that SMBs need to continuously attract new customers to replace those that leave. It then discusses how digital marketing can help attract customers online through search engines, social media, and video. Black Point Interactive offers customized digital marketing solutions including website design, search engine optimization, local SEO, video marketing, and more to help businesses attract traffic, generate leads, and convert customers. They promise accountability, transparency, and to deliver results through hands-on work rather than automated software.
15+1 Сritical Mistakes in Lead Generation You Better AvoidLyuba Lazarenko
The Lead Generation is not an easy thing to do. It is long and tedious process that requires efforts and time. And you never can do it perfectly. Usually the results come after failures and lessons learned. Even the most influential growth strategies and marketing professionals have dealt with big mistakes in lead generation.
In this presentation I collected those mistakes that I believe can seriously affect the efforts of lead generation, and not avoiding them can be itself a huge mistake.
5 Common Marketing Mistakes to Avoid at All CostsCharles Holmes
The document discusses 5 common marketing mistakes made by small business owners and provides advice on how to avoid them. The 5 mistakes are: 1) Not defining their target market, 2) Not using a multi-step sales process, 3) Not marketing to current and former customers, 4) Not having a clear unique selling proposition, and 5) Not using direct response marketing. The document provides examples and explanations for each mistake and emphasizes learning marketing strategies like lead generation, sales funnels, and direct response advertising.
This document provides 15 facts arguing that high search engine rankings are not essential for business success. It argues that focusing on customer retention and acquisition through quality customer service, effective branding and marketing to the core 20% of customers is more important than rankings. Regular communication through newsletters and social media are also emphasized as effective marketing strategies that do not rely on search engine rankings. The document concludes by recommending small businesses test limited social media promotions.
The document discusses key components of new business success including what you say, how you say it, and who you say it to. It emphasizes that copywriting is essential for marketing online through email, websites, blogs, social media and other digital channels. Effective copy separates winners from losers by attracting qualified buyers and persuading them to take action through compelling messaging. Hiring expert copywriters can significantly increase online sales, traffic and earnings.
7 Landing Page Mistakes that are Costing you ConversionsWishpond
So you’ve built a landing page. Is it converting like you’d hoped it would? Do you think it could be more effective?
It could.
No matter how long you’ve had a landing page, there’s always room for improvement.
66% of companies test multiple landing pages on their website, only 13% think they’re doing it well.
This comprehensive article will discuss the top 7 landing page mistakes that are affecting your conversion rate. I’ll dive into why these mistakes matter, and give you the proven best practices on how to change them to get the best possible result from your landing page.
An expert Internet marketer requires certain mindsets to succeed, including being honest, willing to experiment and learn from mistakes, seeking excellence, understanding customers, and always seeking more knowledge. Key aspects are maintaining transparency, building partnerships, and using money productively while innovating creatively. Success stems from having a clear vision and competitive drive while balancing business and personal life.
This document provides 30 strategies for advertising an organization with a small budget. Strategy #11 discusses using a memorable and keyword-rich domain name for a website, as the domain name directs customers to the site online. Strategy #12 discusses affiliate marketing programs, where a website operator displays ads and gets a percentage of resulting sales. Setting up an effective affiliate program involves making it free to join, providing real-time sales statistics, and supplying affiliates with proven marketing tools.
Similar to My offline workshop presentation (plr) (20)
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
How MJ Global Leads the Packaging Industry.pdfMJ Global
MJ Global's success in staying ahead of the curve in the packaging industry is a testament to its dedication to innovation, sustainability, and customer-centricity. By embracing technological advancements, leading in eco-friendly solutions, collaborating with industry leaders, and adapting to evolving consumer preferences, MJ Global continues to set new standards in the packaging sector.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
Structural Design Process: Step-by-Step Guide for BuildingsChandresh Chudasama
The structural design process is explained: Follow our step-by-step guide to understand building design intricacies and ensure structural integrity. Learn how to build wonderful buildings with the help of our detailed information. Learn how to create structures with durability and reliability and also gain insights on ways of managing structures.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
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1. How To Put Your Marketing on Autopilot By Peter Phillipswww.threePR.com
2. My Background Experience• 30 years of accounting and progressive marketing experiences in the real estate, hospitality and tourism, and internet marketing industries. Highlights• Published several journal articles online• Written several marketing books Professional qualifications• Qualified chartered accountant
3. What we will cover … The power of being on the first page of Google Having a “working” website instead of a pretty one The new PR – Social Media Question and Answer Session
5. Interesting fact … The Yellow Pages are dead! 9 out of 10 online shoppers rely on search engines to find the best option. Today’s generation have never known a time when there was no internet. Over 90% of all searches for businesses and products is done online. That means just 8% of people are using the Yellow Pages – if you are currently advertising in the YP, you do the maths! Most people today use a search engine on their PC or mobile phone to find what they want. And their predominant search engine is Google
6. Here is what this means for you Let’s say that 1,000 people search for a given type of business in any month in a medium sized city of 100,000 people. Statistically, on average, 920 of those searches, whether they are for a dentist, builder or any other business will turn into a sale. For instance: “Canberra pizza” was searched for 1600 times this month. “Used car parts online”, an incredible 74,000 times (Source:Google Adwords)
7. My 20 something daughter has never opened the Yellow Pages in her life! According to a recent research paper, 30 percent of all queries contain a city, state or zip code. With 2.6 billion local searches performed each month, the Internet has now surpassed print Yellow Pages and newspaper as a primary source for local consumer service information. And the adoption of smart phones will only add to these numbers; 27 percent of all searches on mobile phones are for local information.
8.
9. Even more, do you realize that the #1 spot in Google receives near a 50% of all the traffic?
10. Imagine if your site was #1 for a 6,000 searches per month keyword. Your site could receive nearly 3,000 visits a month.
13. Times have changed If you are a business owner, say in the gardening industry, and your site name is “Belinda’s Gardens”, it won’t be any benefit to you. You see, people don’t type in “Belinda’s Gardens”, they type in “Canberra Gardening”, or something like it. Therefore, your site should target the keywords “Canberra”, and your business field. These are the very words which people will type in to find what they want.
14. Have a “working” website A website doesn't have to be glitzy or cost $2000 to make; uglysites often work better than professional looking ones. How thesite looks or the colours you use, etc, don't matter nearly as much as what you're giving your visitor! Think about it; when you give someone your email address, is it because their opt-in form is just where it should be, or is it because they're offering something you really want? A successful website boils down to whether or not you're connecting with what people want. If you're giving them a great reason to give you an email address, you'll get it!
15. What should you be selling? What are you selling? Do you really know what you’re providing to people? Most people think they are selling products. But the truth is that you’re selling benefits. Ultimately, you’re providing some key value to another person. You’re handing over a solution to a problem. You satisfying a need. The product itself is merely the deliverable. It’s the way you’re getting value into the hands of a customer. Most people get this wrong. They concentrate only on the product.
16. What should you be selling? Examples: You’re not selling acne cream, you’re selling beautiful skin. You’re not selling a blogging report, you’re selling wealth. You’re not selling a Photoshop tutorial, you’re selling visual design talent. What you need to do issell the benefit of the benefit… You’re not selling beautiful skin, you’re selling youth, companionship and sex. You’re not selling wealth, you’re selling power, control, and authority. You’re not selling visual talent, you’re selling superiority and prestige.
18. Email Marketing the #1 Marketing Tool for Business Owners? Email Marketing delivers the highest ROI by a whopping margin: According to a study by the Direct Marketing Association, the ROI from email marketing in 2008 was $45.06 for every dollar spent while direct offline marketing had an ROI of just $15.55 for every dollar invested. Direct Marketing Association (2008).
25. Imagine if this was your business.. Actual blog post: Yesterday I was driving in town when I heard a commercial for the local sports radio station. "Be sure to check us out on your smart phone at mobile . website . com" they repeated over and over again in their 30 second commercial. So I ask you - do you think websites designed for smart phones is a passing fad? I know I carry my Blackberry everywhere. I need a phone number, need directions, need anything really - I simply go to my mobile web browser and find it
26. 13 Deadly Email Marketing Mistakes Mistake #1 Not Adding a ‘Squeeze’ Page To Your Website Believe it or not about 90% of all business owners who have a website do not have an opt-in form . By having an opt-in form on your website, it will give you the ability to put your marketing on autopilot as it imports your customer information in the automated email marketing software system.
27. 13 Deadly Email Marketing Mistakes Mistake #2 Providing Irrelevant, or Non-Useful Content Do you bother to read emails that don’t provide you with useful, relevant and unique content? Most likely not. Your visitors are no different. They only want information that is for their benefit
28. 13 Deadly Email Marketing Mistakes Mistake #3 Not Placing a Sign-up (Opt-In) FormOn Every Page of Your Website This will remind your customers (who have come to your site to purchase) that there is something valuable to them if they give you their name and email address. This strategy will increase your “opt in” rate by 30%
29. 13 Deadly Email Marketing Mistakes Mistake #4 A Difficult Sign-Up Process Asking for too much information (like home address, home telephone number etc) makes people shy away from signing up. Just asking for their name and email is all I recommend asking for.
30. 13 Deadly Email Marketing Mistakes Mistake #5 Not Addressing Your Visitors’ Privacy Worries A lot of people receive a ton of spam after providing their name and email address on websites. Let them know that you will not sell or use their email address other than for communications from your business.
31. 13 Deadly Email Marketing Mistakes Mistake #6 Flying Solo - Not Partnering With Others In Order To Grow Your Business Set up partnerships with non competing businesses that have a similar clientele to you. This is called a joint venture. e.g. if you sell dishwashers, hook up with a plumber Salon and massage business example .
32. 13 Deadly Email Marketing Mistakes Mistake #7 Not Giving Away Coupons or Something of Value for Free If you want subscribers to stay on your list and not unsubscribe, you need to give them valuable content and reasons to stay on your list. Such things as free reports, free training or coupons is just an example.
33. 13 Deadly Email Marketing Mistakes Mistake #8 Not Asking Your Subscribers to Spread The Word One of the most potent ways of spreading information is by word of mouth. Sadly, many local businesses fail to encourage or even ask the customers and website subscribers to talk about their business to others.
34. 13 Deadly Email Marketing Mistakes Mistake #9 Not using a professional email auto-responder service like Aweber Believe it or not, most business owners do not know that if they don’t have an opt-out link (somewhere in their email message), they can be fined $25,000 per email. This is enforced through ICANN Spam laws at www.icann.org
35. 13 Deadly Email Marketing Mistakes Mistake #10 Not Adding Testimonials From Customers If people are pleased with your services you should let others know about it shouldn’t you? It makes good business sense, but most local business websites do not carry ANY testimonials from satisfied customers.
36. 13 Deadly Email Marketing Mistakes Mistake #11 Not Adding A Video Video is fast becoming a powerful online tool for business owners to promote their business. This technique has the potential to explode the number of customers opting into your list. (see www.threepr.com)
37. 13 Deadly Email Marketing Mistakes Mistake #12 Not building a long term relationship with your customers. You need to let your customers know that you actually care for them. If you are always urging them to buy something, how quickly do you think they will unsubscribe? You can show that you care by giving them freebies from time to time, or advising them of specials just for special customers only. (This is what Myers does each Christmas)
38. 13 Deadly Email Marketing Mistakes Mistake #13 Not Getting feedback from your list Nothing screams better that you care when you ask your customers what their opinion is. Not only will you get business intelligence information but they will feel like you value their opinion. Asking them to fill out a convenient survey for you is the best preferred method to do this. (Don’t forget to give them a reward!)
39. Auto Responder Software Your Auto Responder is the tool that drives your email marketing on autopilot. Once you upload your messages, coupons and promotions, the software will automatically this information to your list of subscribers.
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41. Grab the html code from Aweber and upload the code to your website
42. Write and plan out your coupons and promotions you want to use
44. Determine the interval you want between your promotional messages (you don’t want to overload your customers or they will quickly unsubscribe
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46. Hands Free Solution Basic Plan • I get a site in your field of business to rank on the first page of Google • When it gets to page #1 I rent the site to you • I continually monitor the site to make sure it stays on Page #1 • I offer ongoing support for the life of the contract (if there was one!) There is no contract! You are not committed to anything. If you no longer wish to continue, just stop paying me! (I’ll just transfer the site to your competitor)