SlideShare a Scribd company logo
HOW TO
GENERATE LEADS
1
Leads are those visitors who share their
contact information with your company
because they show interest in your
products or services. Here, you will
learn more about different types of
leads and how you can generate leads for
your business. Sometimes, business
owners cannot handle everything on their
own. They need an expert for generating
leads. Hire search engine marketing
services for your business.
Leads can be of different types because
some people will be more likely to
purchase or use your services than
others. A company subcategorize leads
also. But, here, we talk about the two
most common types, and they are
marketing-qualified leads (MQLs) and
sales-qualified Leads (SQLs).
2
www.usawebdzines.com
MARKETING-QUALIFIED LEADS:
These leads are those that interact
with your marketing, but they do not
want to buy. For example, they may
download your webinar or free eBook,
but they don’t want to buy.
3
www.usawebdzines.com
SALES-QUALIFIED LEADS:
These leads show you the desire to
buy things. This is an important
phase because it has a higher chance
of conversions.
4
www.usawebdzines.com
WHAT IS LEAD GENERATION?
Lead generation is the process of
attracting the interest of customers
and engage them with your business
goals.
5
www.usawebdzines.com
WHY IS LEAD GENERATION IMPORTANT?
Lead generation helps you turn your potential buyers into your real buyers. When
you identify the people interested in your products, you can nurture the
relationship and can convince them to buy.
You must concentrate on generating leads instead of buying them. When you have
genuine leads, it helps you connect with your customers more genuinely. When you
buy leads, such a connection is missing.
Get the best Search Engine Marketing Services for lead generations. An
experienced person can handle these things better. Generating leads follows three
important phases – attract, engage, and capture.
You must attract your customers to your page and engage them so that they get
convinced to share contact information with you. Then, you must capture the
information.
For lead generation, you must have traffic for your websites, and you must offer
them something to capture the leads. But, some companies follow the steps in a
reversed way.
6
www.usawebdzines.com
LEAD CAPTURE:
You must plan strategies for capturing
leads for your business. When you make
your customers agree to share their
contact details with you, this option
is really helpful. Here, you need to
remember that the more information you
ask, the lesser the chance of customers
engagements. So, depending on your
business, you must select the right
detail to ask.
7
www.usawebdzines.com
OFFER:
The visitors of your website will not
share their contact details without
any offer. You must learn how to
entice them.
8
www.usawebdzines.com
TRAFFIC:
You can use strategies that help you
promote your website to your
customers. If you expect the only
organic discovery of your page, it
really does not work. You can run PPC
or social media campaigns for your
business. Hire the best Search Engine
Marketing Services for your business.
If you need any help, please contact
us.
9
www.usawebdzines.com
CONTACT US
info@usawebdzines.com
6313168563
10
www.usawebdzines.com
11
www.usawebdzines.com
THANK YOU

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How to generate leads

  • 2. Leads are those visitors who share their contact information with your company because they show interest in your products or services. Here, you will learn more about different types of leads and how you can generate leads for your business. Sometimes, business owners cannot handle everything on their own. They need an expert for generating leads. Hire search engine marketing services for your business. Leads can be of different types because some people will be more likely to purchase or use your services than others. A company subcategorize leads also. But, here, we talk about the two most common types, and they are marketing-qualified leads (MQLs) and sales-qualified Leads (SQLs). 2 www.usawebdzines.com
  • 3. MARKETING-QUALIFIED LEADS: These leads are those that interact with your marketing, but they do not want to buy. For example, they may download your webinar or free eBook, but they don’t want to buy. 3 www.usawebdzines.com
  • 4. SALES-QUALIFIED LEADS: These leads show you the desire to buy things. This is an important phase because it has a higher chance of conversions. 4 www.usawebdzines.com
  • 5. WHAT IS LEAD GENERATION? Lead generation is the process of attracting the interest of customers and engage them with your business goals. 5 www.usawebdzines.com
  • 6. WHY IS LEAD GENERATION IMPORTANT? Lead generation helps you turn your potential buyers into your real buyers. When you identify the people interested in your products, you can nurture the relationship and can convince them to buy. You must concentrate on generating leads instead of buying them. When you have genuine leads, it helps you connect with your customers more genuinely. When you buy leads, such a connection is missing. Get the best Search Engine Marketing Services for lead generations. An experienced person can handle these things better. Generating leads follows three important phases – attract, engage, and capture. You must attract your customers to your page and engage them so that they get convinced to share contact information with you. Then, you must capture the information. For lead generation, you must have traffic for your websites, and you must offer them something to capture the leads. But, some companies follow the steps in a reversed way. 6 www.usawebdzines.com
  • 7. LEAD CAPTURE: You must plan strategies for capturing leads for your business. When you make your customers agree to share their contact details with you, this option is really helpful. Here, you need to remember that the more information you ask, the lesser the chance of customers engagements. So, depending on your business, you must select the right detail to ask. 7 www.usawebdzines.com
  • 8. OFFER: The visitors of your website will not share their contact details without any offer. You must learn how to entice them. 8 www.usawebdzines.com
  • 9. TRAFFIC: You can use strategies that help you promote your website to your customers. If you expect the only organic discovery of your page, it really does not work. You can run PPC or social media campaigns for your business. Hire the best Search Engine Marketing Services for your business. If you need any help, please contact us. 9 www.usawebdzines.com