The document outlines the evolution of Product Lifecycle Management (PLM) within a connected digital product ecosystem, highlighting rapid changes driven by interconnected tools and technologies. It emphasizes the importance of integrating functional requirements, management of business requirements, and governance models to ensure long-term success, while also addressing the challenges posed by integration and change management. Feedback from industry leaders indicates a need for robust change management programs and the potential of IoT-enriched PLM to enhance business performance.