Information Literacy Courses at Greensboro Public Libraries<br />A Successful Marketing Plan<br />
The issue at hand…<br />Greensboro public libraries are seeking to educate the public on information seeking programs and tactics to improve the successfulness of research for:<br />General self-education<br />Research papers<br />Employment and career research<br />Future research skills/abilities<br />
Do your own research…<br />Find out what previous library programs were successful.<br />What made them successful?<br />Consider and/or apply those ideas when creating the Information Literacy program.<br />
Use WOMM (Word Of Mouth Marketing)<br /><ul><li>According to WOMM, 10% of the population influences the other 90% of the population.
“Word of Mouth Marketing is not about libraries gathering testimonies and telling the community how great we are doing. It is about helping our customers create the BUZZ.”</li></ul>Narrow the audiences you are trying to reach out to and market towards their age group.<br />Create a survey or questionnaire aimed at discovering the population(s).<br />What do the population(s) need and desire to learn in regards to information literacy?<br />Create classes based on the individuals learning desires.<br />Consider this…<br />Who are we reaching out to?<br />
Reaching out to populations…<br />Announce the new Information Literacy classes during other library programs.<br />Allow the Information Literacy class to be considered among patrons.<br />Itunes podcasts<br />Free (or paid) downloading <br /><ul><li>Reaches the large number of people that download media from Itunes.
Determine the regular patrons in the library that are active in the community.</li></ul>Invite them to try the Information Literacy class.<br />Ask for feedback and encourage the patron to share his/her experience with others and invite others to attend.<br />
Why is it important for the class Attendee?<br />Patrons need to know the direct benefits of an Information Literacy class as well as a clear and concise definition of the term. <br />Directly explaining the definition, benefits, and uses will eliminate many questions and educate the possible user quickly and efficiently.<br /> For the class to be successful attendees need to understand the meaning of “Information Literacy” and its benefits.<br />DEFINE:<br />Ability to understand how information is organized, where to find it, evaluate its authoritativeness, and share the knowledge.<br />BENEFITS:<br />Information is constantly being created along with new ways to access it through technology.<br />WHERE WILL I USE IT?<br />Academia, Democracy, At Work, Consumer Purchases and Decision Making<br />
Information Literacy Classes at Greensboro Public Libraries will be very successful if the right steps are taken! <br />Thank you!<br />