M-Brain is a global information services company with offices in twelve countries. M-Brain's services are based on a unique combination of proprietary big data technology and human intelligence.
m-brain.com
M-Brain is a global information services company with offices in twelve countries. M-Brain's services are based on a unique combination of proprietary big data technology and human intelligence.
m-brain.com
M-Brain is a global information, technology and consulting services company. We help our clients to navigate the turbulent and ever expanding business environment. We offer crucial external business information, and advise on its efficient management and utilisation. We turn information into actionable insights for daily decision-making and strategic planning. We call it Informed Leadership.
We do this through our service offerings:
1. M-Monitoring - Services that help international companies stay aware of developments in their media and competitive environment
2. M-Intelligence - Research and data that help companies understand what market developments mean for them
3. M-Advisory - Strategic advice to help companies decide on their optimal business strategies for success
M-Brain is a global provider of media, business and market intelligence solutions. It monitors hundreds of millions of online sources and over 2,000 print media sources in over 70 languages. M-Brain's 450 analysts add context to this information and provide insights to clients to help with decision-making and strategic planning. M-Brain offers various solutions including media monitoring, competitive analysis, intelligence software and advisory services to help clients understand their business environment and make informed decisions.
How can you develop your intelligence activities in the most efficient way, so decisions are never delayed? 45 % of companies say a lack of information delays decisions, according to the 2013 Global Market Intelligence Survey.
These slides are excerpts from the GIA Webinar: Essential Tips for Increasing Efficiency of Intelligence which showed participants:
- How to manage variables in your intelligence: scope, process, stakeholders, relevancy, priorities and culture
- How to disseminate and communicate intelligence finding in the best possible way
Modernize Core Technology to Accelerate Digital TransformationPerficient, Inc.
Digital transformation efforts often focus solely on customer experiences. However, CX is just one piece of a successful digital transformation strategy. While external experiences must change to deliver new channels and personalized service, internal operations and systems must also be transformed to increase efficiency, enable innovation, and transcend touchpoints to deliver a truly seamless customer experience.
View this SlideShare and learn how:
Digital predators are approaching platform modernization
APIs, IoT, cloud, data and analytics, DevOps and microservices drive innovation and support digital transformation
To evaluate your current platform and identify ways to align IT changes with your digital transformation goals
To create a roadmap for implementing core process and technology changes
Keyrus is a data analytics consultancy that helps customers make data-driven decisions. It provides services including big data solutions, data management strategies, data integration, machine learning, predictive analytics, and data visualization dashboards. Keyrus consultants have skills in databases, data modeling, programming, and business requirements. For example, for a bank, Keyrus built interactive dashboards from multiple databases to provide regulators with risk monitoring dashboards.
Investor Relations and Corporate Communicationsenzov
The document discusses high-performance investor relations and preparing for convergence between investor relations and corporate communications. It outlines an integrated one-stop-shop model provided by MZ Group that includes investor relations consulting services, capital markets intelligence, websites and technology solutions to manage market expectations, engage shareholders, and improve communications. The model aims to streamline information flow between management, boards and shareholders.
M-Brain is a global information services company with offices in twelve countries. M-Brain's services are based on a unique combination of proprietary big data technology and human intelligence.
m-brain.com
M-Brain is a global information, technology and consulting services company. We help our clients to navigate the turbulent and ever expanding business environment. We offer crucial external business information, and advise on its efficient management and utilisation. We turn information into actionable insights for daily decision-making and strategic planning. We call it Informed Leadership.
We do this through our service offerings:
1. M-Monitoring - Services that help international companies stay aware of developments in their media and competitive environment
2. M-Intelligence - Research and data that help companies understand what market developments mean for them
3. M-Advisory - Strategic advice to help companies decide on their optimal business strategies for success
M-Brain is a global provider of media, business and market intelligence solutions. It monitors hundreds of millions of online sources and over 2,000 print media sources in over 70 languages. M-Brain's 450 analysts add context to this information and provide insights to clients to help with decision-making and strategic planning. M-Brain offers various solutions including media monitoring, competitive analysis, intelligence software and advisory services to help clients understand their business environment and make informed decisions.
How can you develop your intelligence activities in the most efficient way, so decisions are never delayed? 45 % of companies say a lack of information delays decisions, according to the 2013 Global Market Intelligence Survey.
These slides are excerpts from the GIA Webinar: Essential Tips for Increasing Efficiency of Intelligence which showed participants:
- How to manage variables in your intelligence: scope, process, stakeholders, relevancy, priorities and culture
- How to disseminate and communicate intelligence finding in the best possible way
Modernize Core Technology to Accelerate Digital TransformationPerficient, Inc.
Digital transformation efforts often focus solely on customer experiences. However, CX is just one piece of a successful digital transformation strategy. While external experiences must change to deliver new channels and personalized service, internal operations and systems must also be transformed to increase efficiency, enable innovation, and transcend touchpoints to deliver a truly seamless customer experience.
View this SlideShare and learn how:
Digital predators are approaching platform modernization
APIs, IoT, cloud, data and analytics, DevOps and microservices drive innovation and support digital transformation
To evaluate your current platform and identify ways to align IT changes with your digital transformation goals
To create a roadmap for implementing core process and technology changes
Keyrus is a data analytics consultancy that helps customers make data-driven decisions. It provides services including big data solutions, data management strategies, data integration, machine learning, predictive analytics, and data visualization dashboards. Keyrus consultants have skills in databases, data modeling, programming, and business requirements. For example, for a bank, Keyrus built interactive dashboards from multiple databases to provide regulators with risk monitoring dashboards.
Investor Relations and Corporate Communicationsenzov
The document discusses high-performance investor relations and preparing for convergence between investor relations and corporate communications. It outlines an integrated one-stop-shop model provided by MZ Group that includes investor relations consulting services, capital markets intelligence, websites and technology solutions to manage market expectations, engage shareholders, and improve communications. The model aims to streamline information flow between management, boards and shareholders.
Training Material - Competitive Intelligence - The Life Blood Of Strategy - A...Sadashiv Borgaonkar
This is the training material of Competitive Intelligence. 136 Pages.
Competitive Intelligence is the life blood of strategy
The Ultimate Goal Of Each Intelligence Process Is To Facilitate Decision – Making That Leads To Action.
Eventually, All Intelligence Terms Refer To Using Systematic Methods To Collect, Analyze And Disseminate Information That Supports Decision - Making
Competitive Intelligence (CI) Is Regarded As The Broadest Scope Of Intelligence Activities Covering The Whole External Operating Environment Of The Company And Targeting All Levels Of Decision – Making.
Delivering Digital Transformation and Leveraging a Digital PlatformCapgemini
The document discusses Capgemini's approach to digital transformation and leveraging a digital platform. It describes analyzing different types of digital maturity among organizations. Capgemini's framework helps organizations identify opportunities through business models, digital enablers, and emerging technologies. The framework addresses operations, customer experience, and people/organization. Capgemini has also developed a digital playbook and guiding principles for a digital orchestration platform.
How Competitive and Market Intelligence will Shape Business Strategy in the N...IntelCollab.com
The document discusses a webinar on how market and competitive intelligence will shape business strategy in the next 20 years. It is hosted by Aurora WDC and will feature Arik Johnson. The webinar will explore how applying intelligence methods can help solve business problems. It will also discuss trends driving business strategy evolution and how performance-driven organizational reconnaissance can help anticipate industry changes and ensure good governance.
JL_Barcelona_building the digital toolkit eye for pharma_FinalJohn Lyttle
This document provides guidance on evaluating whether to build a website for an organization. It outlines key steps to determine if a website offers a competitive advantage and strategic fit. The document discusses conducting internal and external digital audits to identify opportunities and assess capabilities. It also provides an example of an integrated multichannel digital strategy for a pharmaceutical brand to engage general practitioner stakeholders through a branded European website and online community. The document concludes by recapping the decision process through a flowchart and emphasizing the importance of integrating digital channels into the overall communication strategy.
The 451 Group is a leading technology analyst and data company that helps executives make better decisions. Through its five divisions, the 451 Group provides critical insight into emerging technology markets such as cloud computing, infrastructure, information management, mobility, and security. The company publishes syndicated research reports, offers analyst advisory services, and hosts events to support strategic decision making for technology vendors, investors, and end users. Founded in 2000 and headquartered in New York, the 451 Group has over 165 staff across several global offices.
Mathew Zaute, VP of Analytics at Rise Interactive, shares insights into the current marketing analytics landscape, common struggles marketers face, the keys to success, and more.
How to Use Strategic Mapping to Interpret and Optimize Market IntelligenceArik Johnson
The document provides information about an upcoming webinar on using strategic mapping to interpret and optimize market intelligence. It introduces the speakers, Lisa Giles, president and CEO of Giles & Associates Consultancy, and discusses her background and experience in strategic consulting. It also provides information about the webinar topics, how to participate via questions or social media, and how to access the recording and slides afterward. The webinar will demonstrate a methodology for organizing market intelligence using strategic mapping of key drivers to help envision the future state, opportunities, and risks to inform strategic planning.
How advanced analytics is impacting the banking sectorMichael Haddad
The document discusses how advanced analytics is impacting the banking sector. It covers topics like regulatory changes forcing banks to invest in compliance; new digital technologies changing how customers interact with banks; and data analytics helping banks reduce risk, deliver personalized services, and retain skills. It also discusses Hitachi Data Systems' acquisition of Pentaho and how their combined platform can provide unified data integration and business analytics across structured, unstructured, and streaming data sources.
B2B Webinar: Creating Your Digital Roadmap. Why Now?CrossView
Visit: http://pages.crossview.com/B2B-Webinar-1-resources.html for our webinar replay and an exclusive offer from CrossView.
Whether you are taking your first steps down the digital path or you’re refreshing an existing, more complex roadmap for B2B, learn what you need to think about on this journey – today and tomorrow.
Webinar Highlights:
• What are the key factors driving companies to shift to B2B commerce?
• How can digital channels complement – even support – your on-the-ground sales teams?
• What tools and technologies can help with your online B2B transformation?
Introduction to Competitive Intelligence PortalsComintelli
The number of companies that are successfully deploying various kinds of Competitive Intelligence (CI) portal solutions are constantly growing. The phrases CI portals, Intelligence systems, CI tools, MI portals are heard everywhere, but what do they really mean? And why should you really care?
Market Intelligence And Strategy Development PowerPoint Presentation SlidesSlideTeam
Market intelligence is a structured compilation and interpretation of information or data about a companys market, its competitors and its customers. The main purpose of gathering information is to make decisions in the areas such as market strategy, market penetration strategy or market development. This presentation will be helpful to the company that wants to introduce its new product in the existing market or to enter in new market. There are seven buckets covered in this presentation namely industry overview, market landscape, competitive intelligence, customer insights, market adoption approach, go to market strategy and performance measurement. Industry overview bucket will help the company to illustrate industry related valuable information such as worldwide spending, trends, drivers, value chain, porters model. After showing the key industry information, company can highlight its market related information through market landscape bucket. With market landscape bucket, company can display its market size, market share, market growth, revenue opportunities, market segmentation and restraints. After providing information about industry and market, company may use competitive intelligence bucket to show its competitor analysis based on technology offerings, features, product, activity and price positioning. Company can also compare its competitors based on revenue model and strategies adopted by them. With Customer Insight section, company can define its customers insights through buyer persona, customer journey map and information about its potential customer. Market adoption approach section shows how company will use the approach covering stages such as diagnose, plan, build and grow to enter in the market or to introduce its new product in the market. Go to market strategy bucket will show the companys product pricing strategy, marketing campaign and market forecast based on market, competitors and customers information. Finally, company can use performance measurement bucket to measure its strategy based on touch-point performance and dashboards. https://bit.ly/3fWtU4c
How to Identify User Needs with Key Intelligence TopicsArik Johnson
The webinar discusses identifying user needs through key intelligence topics. It emphasizes engaging with management to determine their key intelligence needs for strategic decisions, early warnings, and understanding competitors and other players. Defining key intelligence topics provides focus and purpose to the intelligence process and ensures intelligence produced will be actionable. The webinar provides examples of common key intelligence topics and processes for managing the key intelligence topic process.
COMPETITIVE INTELLIGENCE FOR SALES AND MARKETING: HOW TO WIN MORE OPPORTUNITI...HubSpot
This document provides tips and resources for conducting competitive intelligence on sales and marketing strategies. It recommends monitoring competitors' job postings, reviews, website content, thought leadership presence, customer base, employee profiles, and prospects to gain insights. Additional suggestions include analyzing financial filings, startup traction, email volume, social media analytics, metadata, keyword strategies, surveys, advertising tools, RSS subscribers, search trends, and traffic to understand how your company performs compared to competitors. The overall goal is to discover opportunities to differentiate yourself and optimize your own marketing approach.
How to Prepare for 2025's Intelligence TechnologyArik Johnson
Nova Spivack will present on how to prepare for intelligence technology in 2025. Spivack is a technology futurist and CEO of Bottlenose, which uses big data mining to discover trends. The webinar will discuss how intelligence is becoming continuous, learning will be more automated, and intelligence will move closer to the edge. It will recommend deploying a data intelligence capability to analyze streaming data using machine learning and enabling domain experts to access insights without analysts in the middle.
This is an introduction to competitive intelligence, which includes definition, 5 flavors of competitive intelligence, some analytic tools like SWOT, STEEP, BCG, The Radar Screen, and Win Loss Analysis. Also includes some competitive intelligence books for those beginning in the field.
Subscribe to our newsletter and get our list of over 200 competitive intelligence and marketing books with links to Amazon: http://bit.ly/NHOCqM
Including our latest book, "Win/Loss Analysis: How to Capture and Keep the Business You Want." http://amzn.to/297Mrxl
This document discusses key trends in digital marketing in 2015, including the increasing use of programmatic buying technology. While many marketers are aware of trends like programmatic buying, there remains gaps in fully understanding and applying these technologies. Specifically, marketing departments still operate in silos and lack integrated strategies, digital marketing relies on complicated jargon that is difficult for non-technical marketers to understand, and marketing has traditionally emphasized creativity over data-driven approaches. The document argues that digital marketing provides opportunities to measure ROI and do more with less resources when approaches are integrated, data-focused, and non-technical. It introduces Manhattan's portfolio of digital marketing products and services that take an omnichannel and analytics-driven approach to address these
CX2.0: Sweating the Digital Assets – Analytics WayMahindra Comviva
Across the world customer value management is gaining importance and is the key focus areas. At the recently concluded AfricaCom 2015, Amit Sanyal, Joint Head & Assistant Vice President for the Customer Value Management portfolio shared his views on - CX2.0: Sweating the Digital Assets – Analytics Way. Attached is the presentation from the event.
Sales in a Digital World From Retention to GrowthVishal Sharma
This document is a presentation about sales in a digital world and how sales has transitioned from retention to growth. It discusses how the sales journey and personas have changed for both B2B and buyers. It also addresses how relationships, customer experience, innovation, and services/growth interlock differently in a digital world compared to pre-digital. The presentation provides an overview of various topics and indicates there will be more details to come on certain issues. It ends with a disclaimer and contact information.
This document discusses how big data is transforming the retail industry and how companies can leverage big data analytics. It provides an overview of how data has grown exponentially in recent decades due to the rise of technologies like mobile, social media, and cloud computing. The document then discusses how SAP provides big data analytics solutions tailored for retail businesses to help them gain insights from all this data to improve areas like customer experience, promotions, and sales effectiveness. It also provides examples of how specific retail customers have used SAP's big data solutions to address challenges and drive business value.
CDC MarketFirst Analytics provides marketers with a powerful analytics engine and integrated tools to analyze marketing campaign performance and monitor results in real-time. It features customizable dashboards, pre-built reports, alerts and the ability to drill down into metrics to optimize campaigns and resources. The solution aims to help users make faster, data-driven decisions to improve results and accountability with minimal IT impact or costs.
Butler Group is a world leader in providing IT research, analysis, and advice to help organizations develop effective IT strategies and architectures, evaluate and select IT products and services, and understand emerging IT trends. It was founded in 1990 and has over 5,000 clients globally, including over 70% of the FTSE 100. Butler Group provides a comprehensive portfolio of research reports, technology selection models, databases, and events to cater to all levels of IT executives.
Training Material - Competitive Intelligence - The Life Blood Of Strategy - A...Sadashiv Borgaonkar
This is the training material of Competitive Intelligence. 136 Pages.
Competitive Intelligence is the life blood of strategy
The Ultimate Goal Of Each Intelligence Process Is To Facilitate Decision – Making That Leads To Action.
Eventually, All Intelligence Terms Refer To Using Systematic Methods To Collect, Analyze And Disseminate Information That Supports Decision - Making
Competitive Intelligence (CI) Is Regarded As The Broadest Scope Of Intelligence Activities Covering The Whole External Operating Environment Of The Company And Targeting All Levels Of Decision – Making.
Delivering Digital Transformation and Leveraging a Digital PlatformCapgemini
The document discusses Capgemini's approach to digital transformation and leveraging a digital platform. It describes analyzing different types of digital maturity among organizations. Capgemini's framework helps organizations identify opportunities through business models, digital enablers, and emerging technologies. The framework addresses operations, customer experience, and people/organization. Capgemini has also developed a digital playbook and guiding principles for a digital orchestration platform.
How Competitive and Market Intelligence will Shape Business Strategy in the N...IntelCollab.com
The document discusses a webinar on how market and competitive intelligence will shape business strategy in the next 20 years. It is hosted by Aurora WDC and will feature Arik Johnson. The webinar will explore how applying intelligence methods can help solve business problems. It will also discuss trends driving business strategy evolution and how performance-driven organizational reconnaissance can help anticipate industry changes and ensure good governance.
JL_Barcelona_building the digital toolkit eye for pharma_FinalJohn Lyttle
This document provides guidance on evaluating whether to build a website for an organization. It outlines key steps to determine if a website offers a competitive advantage and strategic fit. The document discusses conducting internal and external digital audits to identify opportunities and assess capabilities. It also provides an example of an integrated multichannel digital strategy for a pharmaceutical brand to engage general practitioner stakeholders through a branded European website and online community. The document concludes by recapping the decision process through a flowchart and emphasizing the importance of integrating digital channels into the overall communication strategy.
The 451 Group is a leading technology analyst and data company that helps executives make better decisions. Through its five divisions, the 451 Group provides critical insight into emerging technology markets such as cloud computing, infrastructure, information management, mobility, and security. The company publishes syndicated research reports, offers analyst advisory services, and hosts events to support strategic decision making for technology vendors, investors, and end users. Founded in 2000 and headquartered in New York, the 451 Group has over 165 staff across several global offices.
Mathew Zaute, VP of Analytics at Rise Interactive, shares insights into the current marketing analytics landscape, common struggles marketers face, the keys to success, and more.
How to Use Strategic Mapping to Interpret and Optimize Market IntelligenceArik Johnson
The document provides information about an upcoming webinar on using strategic mapping to interpret and optimize market intelligence. It introduces the speakers, Lisa Giles, president and CEO of Giles & Associates Consultancy, and discusses her background and experience in strategic consulting. It also provides information about the webinar topics, how to participate via questions or social media, and how to access the recording and slides afterward. The webinar will demonstrate a methodology for organizing market intelligence using strategic mapping of key drivers to help envision the future state, opportunities, and risks to inform strategic planning.
How advanced analytics is impacting the banking sectorMichael Haddad
The document discusses how advanced analytics is impacting the banking sector. It covers topics like regulatory changes forcing banks to invest in compliance; new digital technologies changing how customers interact with banks; and data analytics helping banks reduce risk, deliver personalized services, and retain skills. It also discusses Hitachi Data Systems' acquisition of Pentaho and how their combined platform can provide unified data integration and business analytics across structured, unstructured, and streaming data sources.
B2B Webinar: Creating Your Digital Roadmap. Why Now?CrossView
Visit: http://pages.crossview.com/B2B-Webinar-1-resources.html for our webinar replay and an exclusive offer from CrossView.
Whether you are taking your first steps down the digital path or you’re refreshing an existing, more complex roadmap for B2B, learn what you need to think about on this journey – today and tomorrow.
Webinar Highlights:
• What are the key factors driving companies to shift to B2B commerce?
• How can digital channels complement – even support – your on-the-ground sales teams?
• What tools and technologies can help with your online B2B transformation?
Introduction to Competitive Intelligence PortalsComintelli
The number of companies that are successfully deploying various kinds of Competitive Intelligence (CI) portal solutions are constantly growing. The phrases CI portals, Intelligence systems, CI tools, MI portals are heard everywhere, but what do they really mean? And why should you really care?
Market Intelligence And Strategy Development PowerPoint Presentation SlidesSlideTeam
Market intelligence is a structured compilation and interpretation of information or data about a companys market, its competitors and its customers. The main purpose of gathering information is to make decisions in the areas such as market strategy, market penetration strategy or market development. This presentation will be helpful to the company that wants to introduce its new product in the existing market or to enter in new market. There are seven buckets covered in this presentation namely industry overview, market landscape, competitive intelligence, customer insights, market adoption approach, go to market strategy and performance measurement. Industry overview bucket will help the company to illustrate industry related valuable information such as worldwide spending, trends, drivers, value chain, porters model. After showing the key industry information, company can highlight its market related information through market landscape bucket. With market landscape bucket, company can display its market size, market share, market growth, revenue opportunities, market segmentation and restraints. After providing information about industry and market, company may use competitive intelligence bucket to show its competitor analysis based on technology offerings, features, product, activity and price positioning. Company can also compare its competitors based on revenue model and strategies adopted by them. With Customer Insight section, company can define its customers insights through buyer persona, customer journey map and information about its potential customer. Market adoption approach section shows how company will use the approach covering stages such as diagnose, plan, build and grow to enter in the market or to introduce its new product in the market. Go to market strategy bucket will show the companys product pricing strategy, marketing campaign and market forecast based on market, competitors and customers information. Finally, company can use performance measurement bucket to measure its strategy based on touch-point performance and dashboards. https://bit.ly/3fWtU4c
How to Identify User Needs with Key Intelligence TopicsArik Johnson
The webinar discusses identifying user needs through key intelligence topics. It emphasizes engaging with management to determine their key intelligence needs for strategic decisions, early warnings, and understanding competitors and other players. Defining key intelligence topics provides focus and purpose to the intelligence process and ensures intelligence produced will be actionable. The webinar provides examples of common key intelligence topics and processes for managing the key intelligence topic process.
COMPETITIVE INTELLIGENCE FOR SALES AND MARKETING: HOW TO WIN MORE OPPORTUNITI...HubSpot
This document provides tips and resources for conducting competitive intelligence on sales and marketing strategies. It recommends monitoring competitors' job postings, reviews, website content, thought leadership presence, customer base, employee profiles, and prospects to gain insights. Additional suggestions include analyzing financial filings, startup traction, email volume, social media analytics, metadata, keyword strategies, surveys, advertising tools, RSS subscribers, search trends, and traffic to understand how your company performs compared to competitors. The overall goal is to discover opportunities to differentiate yourself and optimize your own marketing approach.
How to Prepare for 2025's Intelligence TechnologyArik Johnson
Nova Spivack will present on how to prepare for intelligence technology in 2025. Spivack is a technology futurist and CEO of Bottlenose, which uses big data mining to discover trends. The webinar will discuss how intelligence is becoming continuous, learning will be more automated, and intelligence will move closer to the edge. It will recommend deploying a data intelligence capability to analyze streaming data using machine learning and enabling domain experts to access insights without analysts in the middle.
This is an introduction to competitive intelligence, which includes definition, 5 flavors of competitive intelligence, some analytic tools like SWOT, STEEP, BCG, The Radar Screen, and Win Loss Analysis. Also includes some competitive intelligence books for those beginning in the field.
Subscribe to our newsletter and get our list of over 200 competitive intelligence and marketing books with links to Amazon: http://bit.ly/NHOCqM
Including our latest book, "Win/Loss Analysis: How to Capture and Keep the Business You Want." http://amzn.to/297Mrxl
This document discusses key trends in digital marketing in 2015, including the increasing use of programmatic buying technology. While many marketers are aware of trends like programmatic buying, there remains gaps in fully understanding and applying these technologies. Specifically, marketing departments still operate in silos and lack integrated strategies, digital marketing relies on complicated jargon that is difficult for non-technical marketers to understand, and marketing has traditionally emphasized creativity over data-driven approaches. The document argues that digital marketing provides opportunities to measure ROI and do more with less resources when approaches are integrated, data-focused, and non-technical. It introduces Manhattan's portfolio of digital marketing products and services that take an omnichannel and analytics-driven approach to address these
CX2.0: Sweating the Digital Assets – Analytics WayMahindra Comviva
Across the world customer value management is gaining importance and is the key focus areas. At the recently concluded AfricaCom 2015, Amit Sanyal, Joint Head & Assistant Vice President for the Customer Value Management portfolio shared his views on - CX2.0: Sweating the Digital Assets – Analytics Way. Attached is the presentation from the event.
Sales in a Digital World From Retention to GrowthVishal Sharma
This document is a presentation about sales in a digital world and how sales has transitioned from retention to growth. It discusses how the sales journey and personas have changed for both B2B and buyers. It also addresses how relationships, customer experience, innovation, and services/growth interlock differently in a digital world compared to pre-digital. The presentation provides an overview of various topics and indicates there will be more details to come on certain issues. It ends with a disclaimer and contact information.
This document discusses how big data is transforming the retail industry and how companies can leverage big data analytics. It provides an overview of how data has grown exponentially in recent decades due to the rise of technologies like mobile, social media, and cloud computing. The document then discusses how SAP provides big data analytics solutions tailored for retail businesses to help them gain insights from all this data to improve areas like customer experience, promotions, and sales effectiveness. It also provides examples of how specific retail customers have used SAP's big data solutions to address challenges and drive business value.
CDC MarketFirst Analytics provides marketers with a powerful analytics engine and integrated tools to analyze marketing campaign performance and monitor results in real-time. It features customizable dashboards, pre-built reports, alerts and the ability to drill down into metrics to optimize campaigns and resources. The solution aims to help users make faster, data-driven decisions to improve results and accountability with minimal IT impact or costs.
Butler Group is a world leader in providing IT research, analysis, and advice to help organizations develop effective IT strategies and architectures, evaluate and select IT products and services, and understand emerging IT trends. It was founded in 1990 and has over 5,000 clients globally, including over 70% of the FTSE 100. Butler Group provides a comprehensive portfolio of research reports, technology selection models, databases, and events to cater to all levels of IT executives.
1. The document discusses Business Intelligence and analytics using Oracle BI Foundation Suite. It provides an overview of the different components, capabilities, and features of Oracle BI including the BI Server, presentation layer, data warehousing, ETL processes, and end users.
2. It describes the different modules of Oracle BI including dashboards, KPIs, reports, predictive analysis, and graphical OLAP. It also discusses the hardware and software components needed for a complete Oracle BI solution.
3. Screenshots are provided showing how to create a database connection in Oracle BI, indicating how users can access and work with data through the presentation layer.
The document summarizes several software products that could be included in Appregatta's product portfolio. It describes each product's functionality, major customers, industries, and recent successes. The products cover areas like data visualization, single sign-on, business intelligence, forecasting, relationship management, pricing optimization, and external market analysis.
Business Objects is a leader in the business intelligence market. It was founded in the 1990s in Paris and saw early success globally. Business intelligence involves analyzing business data to make informed decisions, while business objects provides tools like CrystalReports and Data Services to extract, transform, and load data for reporting and analysis. Combining business intelligence and business objects platforms provides advantages like improved business focus, faster project delivery, and access to customized solutions and skilled resources.
MarketView Marketing Database Platform | Data Services, Inc.Data Services, Inc.
Data Services' MarketView Data Management & Analytics Platform provides direct & data-driven marketers with a 360 degree view of their US & int'l marketing databases with advanced tools for database segmentation, customer/data analytics, data visualization, business intelligence, campaign management, cross-product analysis, marketing channel affinity reporting as well as a seamless connection to Data Services DSIemail Broadcasting Platform as well as integration with 3rd party platforms for CRM, ESP, eCommerce, Marketing Automation and more, all in a seamless online platform requiring no software or application to download.
The document discusses collecting data on a mobile app over two time periods to analyze the impact of new features on key metrics like new users, sessions, and session duration. Data was collected using Google Analytics on dimensions like user type, sessions, and devices. The hypothesis is that the app would see a sudden influx of new users and increased usage with the addition of a new useful feature. Statistics were analyzed and visualized to evaluate if the hypotheses were true and identify reasons for the outcomes. A non-visualized data set with metrics for app versions over the periods is also presented.
Bowi is a German company founded in 1987 specializing in customer relationship management. It offers three main solutions: xRM analysis and design to map customer processes, CRM projects to implement CRM systems, and CRM services including technical support and training. Its products include Selligent Relationship Management software, interactive marketing tools, mobile CRM, and an xRM Ecosystem Cockpit to provide transparency across business networks. Bowi has participated in research projects on value chain analysis and social CRM intelligence.
Delivering Business Intelligence: Empowering users to Automate, Streamline, A...Christian Ofori-Boateng
ChristianSteven Software delivers business intelligence solutions that automate, streamline, analyze and predict business data. Their solutions empower business intelligence consumers to access reports, dashboards and insights on any device in real-time. This allows for improved decision making. Their current solutions include SQL-RD and CRD for report distribution, as well as IntelliFront BI, a full business intelligence suite. ChristianSteven has evolved with the industry over 15 years, starting with server/desktop solutions and now focusing on mobile and the "borderless enterprise". While some prioritize startups, many potential customers appreciate ChristianSteven's experience and history of adapting to changing needs.
This document discusses new technologies that allow customers to purchase items using their cell phones by charging purchases to their phone bills. It could threaten traditional phone companies and they may need counterstrategies. Porter's 5 forces model is discussed to analyze barriers to entry and switching costs for this new technology. Mobile commerce and smartphones are also summarized, along with decision support systems, business intelligence, artificial intelligence techniques, and enterprise systems.
Excel is a universal tool which may be used for any financial, analytical or statistical purpose. Check project's examples of business models, business intelligence dashboards and big data projects.
Ovum is an ICT advisory brand with over 25 years of experience advising enterprises and suppliers on the business value of technology. It provides impartial research, events, and advisory services to over 5000 clients globally using a team of over 350 business analysts and 200 ICT analysts. Ovum helps clients develop effective IT strategies, select optimal technology investments, and manage investments to realize business benefits.
The document provides an overview of the GoodData analytics platform. It discusses how the platform aims to democratize analytics and empower more business users, beyond just analysts. The platform is designed to distribute analytics to business networks to drive revenue, efficiency and other benefits. It achieves this through its distribution, analytics and insights services which allow customers to define, distribute and improve analytic products for their networks.
This document describes a business intelligence solution called DATACTIF RETAIL that was implemented for a European supermarket chain. The solution includes several integrated applications like customer segmentation, behavior prediction, and intelligent stock management. It analyzes customer purchase data using machine learning to generate insights. These applications help the supermarket optimize operations, increase customer retention and profitability.
Lf europe market intelligence portal ver 5Edil Ajibaev
The document discusses the initial project overview for a Market Intelligence Portal (MIP) that would provide business and market intelligence across different aspects of LF Europe operations. The MIP would organize and display decision support information for senior and middle management through a user-friendly content management system. It would include over 200 pages of content on country profiles, market overviews, retailers, maps and news for the UK and Germany markets. Future possibilities include adding people profiles, making it more interactive and creating a dynamic database.
The document discusses various digital data and marketing systems including CRM, social media, email marketing, marketing automation, PIM, web CMS, and DAM systems. It then discusses web analytics and the future of data analytics emerging across organizations. The market for BI and analytics platforms is growing at around 9% annually through 2018. Day7.co was founded to create a vision for predictive intelligence and develop the InfiGraph platform to support decision analytics using acquired and cleaned unstructured data.
[Notes] Customer 360 Analytics with LEO CDPTrieu Nguyen
Part 1: Why should every business need to deploy a CDP ?
1. Big data is the reality of business today
2. What are technologies to manage customer data ?
3. The rise of first-party data and new technologies for Digital Marketing
4. How to apply USPA mindset to build your CDP for data-driven business
Part 2: How to use LEO CDP for your business
1. Core functions of LEO CDP for marketers and IT managers
2. Data Unification for Customer 360 Analytics
3. Data Segmentation
4. Customer Personalization
5. Customer Data Activation
Part 3: Case study in O2O Retail and Ecommerce
1. How to build customer journey map for ecommerce and retail
2. How to do customer analytics to find ideal customer profiles
The ideal customer profile in a B2B context
The ideal customer profile in a B2C context
3. Manage product catalog for customer personalization
4. Monitoring Data of Customer Experience (CX Analytics)
CX Data Flow
CX Rating plugin is embedded in the website, to collect feedback data
An overview of CX Report
A CX Report in a customer profile
5. Monitoring data with real-time event tracking reports
Event Data Flow
Summary Event Data Report
Event Data Report in a Customer Profile
Part 4: How to setup an instance of LEO CDP for free
1. Technical architecture
2. Server infrastructure
3. Setup middlewares: Nginx, ArangoDB, Redis, Java and Python
Network requirements
Software requirements for new server
ArangoDB
Nginx Proxy
SSL for Nginx Server
Java 8 JVM
Redis
Install Notes for Linux Server
Clone binary code for new server
Set DNS hosts for LEO CDP workers
4. Setup data for testing and system verification
Part 5: Summary all key ideas
This document discusses an assignment for an INF 220 class on developing an Internet of Things (IoT) product proposal. It provides background on various applications of IoT technologies in different markets such as manufacturing, media, environmental monitoring, infrastructure management, energy management, healthcare, home automation, transportation, and large-scale city deployments. The assignment asks students to select one of these markets and write a 5-7 page paper proposing an original IoT product for that market, justifying its need, comparing it to similar existing products, and explaining how it is better or different.
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Competitive Disruption was the initial threat upon which the need for a CI platform was decided. What was the mandate? Which preparatory steps were needed before choosing a supplier? What did the supplier need to deliver? And how fast?
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Learn more from my presentation of 20. October 2015.
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Adding $10 billion to its stock buyback program might mean Merck & Co. ($MRK) wants to keep investors happy as its sales continue to shrink. That would be the typical explanation. But The Wall Street Journal sees a different possibility--one the rest of the industry might want to pay attention to.
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The document analyzes which national football teams Brazilians will support if Brazil loses or does not advance to the finals of the World Cup. According to a survey, 81.9% of Brazilians will continue supporting Brazil, while 4% would support Portugal, 2.9% Spain, and 2.5% Italy. Younger Brazilians are more likely to support Spain. The level of support for other teams is related to cultural and historical ties. Brazilians see their own team as passionate and exciting, while viewing European teams like France and Germany as more disciplined and analytical.
The document discusses the history and development of chocolate over centuries. It details how cocoa beans were first used as currency by the Maya and Aztecs before being transformed into a sweet confection by the Spanish in Europe. The text also notes that chocolate became increasingly popular worldwide from the 18th century onward as production methods advanced.
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This document contains an excerpt from Sun Tzu's classic work "The Art of War". It discusses several key principles of military strategy, including the importance of planning, understanding the strengths and weaknesses of the enemy, using deception, adapting plans based on circumstances, and attacking where the enemy is unprepared. The overall message is that victory in battle comes from thorough preparation and understanding of military science, rather than relying on strength or prolonged fighting.
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1. Intelligence Plaza –
World leading MI tool
Contact details:
Mr. Carsten Gayer
Managing Director
carsten.gayer@m-brain.com
+49 (0)172-7543331
2. Intelligence Plaza® - the world leading MI tool
-
page
2
Intelligence Plaza® is where external
and internal information meets. It is
also where M-Brain delivers their
services and where your colleagues
will meet to share and collaborate
around market intelligence.
• The complete market intelligence
engine.
• Intelligence via email alerts, online
dashboards as well as tablet and
smartphone interfaces.
• Great collaborative features to promote
MI community building.
• Integrates with other information
systems, such as SharePoint (special
edition available).
3. page 3
Key Benefits
What our customers say:
“Very easy to implement and use.”
“Great customer service.”
“Value added services beyond just the software
capabilities.”
“Constant development to evolve with our needs.”
• Easy-to-use and personalized - The end user
interface is intuitive and very easy to navigate, allowing for
time savings in finding information.
• Quick and easy implementation - Implement a
stand-alone Intelligence Plaza® from scratch, or turn your
existing SharePoint into a complete world class intelligence
platform in just a few weeks - with only minor time and
resource investments from you and your IT department.
• Integrates with other systems. Work optimally with
other business process tools such as CRM systems.
• Robust and scalable technology - Easily modified
according to your changing needs and growing
organization.
• Continuous support & development - The
Intelligence Plaza® is being continuously developed based
on the experiences of its global user base.
4. Intelligence Plaza’s delivery interface makes
Market Intelligence available to your end
users anytime, anywhere
- page 4
Advanced search function
enables to search news articles,
reports, field intelligence and
attachments such as PDFs or
Excel files in one go.
Intelligence Modules:
• Market Insights
• Field Intelligence
• Research & Analysis
• Profiles Modules
Information Architecture
Enables user friendly and
intuitive browsing for
information. The structure is
customized and can also be
modified according to
changes in your operating
environment
Collections is a great for collecting articles
you spot in the plaza and through your daily
email alerts. Collections also enables you to
build good looking newsletter with just a few
clicks – no editing needed.
Advanced Dashboard Functions
enables further customized
presentation of information. Both
shared and individual dashboard
can be set up.
5. - page 5
Automated Personal Alerts and Newsletters
enables you and the system to push out MI
Personal Alert Newsletter
6. - page 6
Personal Alerts – push information to end users
according to their interests
Communication from MI team
The new editorial at the top of
an alert (a recurring message
until changed) enables the MI
team to communicate more
with the audience: for example,
remind users to share insights.
Enhanced structure
• Organize content into topical
sections
• Add introduction to each
section to clarify the scope
Example:
Create a ”Competitor alert” and
a ”Technology alert” and
combine the two into one daily
alert with these sections.
Advanced Alerts
• The new design gives the
alerts a modern appearance
and increase user engage-
ment and experience.
• Visual elements as images
and tables in intelligence
items are now also included
in alert e-mails.
• Alerts facilitate knowledge
sharing and increase Plaza
traffic.
Enriched Alert Design
The improved design is compa-
tible with more e-mail clients
than ever before, including
mobile phones and tablets.
Wider e-mail client support
7. - page 7
Newsletter generator – editorial picks and
commentary
“Collections” allows you to make a
selection of intelligence and send it
out as a Newsletter. The “Send as
Newsletter” tool has many advanced
functionalities.
Editorial header
The editorial header at the beginning of the Newsletters enables the MI
team to share their analysis of current events.
Sections with headers
Selected Plaza items can be tagged to different Newsletter sections.
An editorial header can be added to each section and it may contain
images, tables, and additional analytical text.
Enhanced structure
As in the Newsletter displayed on the right:
The MI team shares its view on the market developments of the previous
month. An editor’s pick of intelligence items is added to two geographical
sections.
Enhanced structure
8. Profiles – store structured information on e.g.
companies, products or markets
- page 8
12. Social collaboration and dialogues effectively
strengthens your MI culture
- page 12
Comment, Rate, Like and
Follow articles
Receive notifications and
feedback
13. The mobile interface extends the reach of your
MI activities to include colleagues on the road
- page 13
Computer Interface Tablet Phone
14. - page 14
Optional: Customized Intelligence deliverables
that will serve your organization’s intelligence
needs with precision
Industry Key Developments Monitoring
(customized abstracts)
Industry Monitoring
Local Languages Monitoring
Social Media Monitoring
Macro-economic Monitoring
Monthly Summaries / Review Report
M-Brain Analysts monitor your business
environment and process scattered data into
relevant insights
Competitor Profile Updates
Market Profile Updates
Rapid Response Research
Hand-picked
sources
Dedicated
analyst team
Fees to be discussed
separately
15. - page 15
Optional: Dedicated analysts can complement
your Market Intelligence operation with custom
deliverables
Each service is unique and will be customized to match the Market Intelligence needs of the Customer, who also
decides which components will be produced internally vs. what will be outsourced.
Managed News Flow
Scheduled Newsletters
Sales Leads Monitoring
Key Customer Profiles
Social Media Monitoring
Patents Monitoring
Business Area Review
reports
Competitor Profiles
Macro Economic
Monitoring
Additional scope an /or
deliverables and resulting
fees can be discussed
17. 17www.m-brain.com
We offer relevant, timely external intelligence that helps
make the right decisions, efficiently. We call it
Informed Leadership
18. We help you to…
18
We offer relevant, timely external intelligence that helps make the right
decisions, efficiently. We call it Informed Leadership.
…stay aware of all
developments in your
business environment
…understand what
these developments
mean for you
…decide on your
optimal strategy for
success
www.m-brain.com
19. 19www.m-brain.com
We cover 3 million social media
platforms
100 000 news outlets in 71
languages in 23 regions
450 professionals around the
globe conducting industry reports
and market analyses
20 years of giving strategic
advice and recommendations to
global companies
Complete Suite of Offerings
21. 21
M-Brain is a global information, technology and consulting services company. We
help our clients to navigate the turbulent and ever expanding business environment.
We offer crucial external business information, and advise in its efficient management
and utilization. We turn information into actionable insights for daily decision-making
and strategic planning. We call it Informed Leadership.
Global Intelligence Alliance was acquired by M-Brain in September 2014.
Carsten Gayer
Managing Director, Germany
carsten.gayer@m-brain.com
+49 (0)172-7543331
www.m-brain.com