The document summarizes the findings of a 2020 survey conducted by the Global Intelligence Alliance (GIA) on trends in the market intelligence industry. Key findings include:
- 59% of 139 survey respondents were from Western Europe. 33% saw analysis as their top priority.
- By 2020, most expect MI to take on more of a management consultancy role and become more automated. The top changes seen are taking on more of a strategic advisor role, becoming more integrated within organizations, and gaining a more established status.
- The trends with the largest expected impacts are broadening MI's scope and increased outsourcing. By 2020, most see needs increasing for MI's input in strategic decision making.
At this webinar, Stephan Sorger, Vice-President of On Demand Advisors and Author of the book, "Marketing Analytics: Strategic Models and Metrics" discussed:
• Trends driving Marketing Analytics adoption
• Important advantages and facets of Marketing Analytics
• Marketing Analytics models vs metrics
• Essential tips on how best to allocate your marketing budget and provide a high ROI
• Promotional metrics for traditional and Social Media
Enter new markets,Promotion of new products
Creation of Demand
Confirm imagery
Change habits
Break the ice
Build ambience
Generate sales lead
Build awareness
Reminder
Sustain Preference
Intensify Usage
This presentation deals with various theories of sales like AIDAS theory, Right set of circumstances theory, buying formula theory, behavioural equation theory. It also discusses the SPIN model of selling and details the Situation, Problem, Implication and Need Pay-off questions at the heart of SPIN Model. This presentation is useful for practicing professionals, professors and students teaching and studying undergraduate and post graduate courses in marketing and sales & distribution management of GGSIP University, University of Delhi and other universities
Setting Product Strategy
What is a Product?
Components of the Market Offering
Durability and Tangibility
Use
Consumer Goods Classification
The Product Hierarchy (using life insurance example)
Product Systems and Mixes
Product Line Analysis
Packaging , labeling warranties
Packaging Objectives
Functions of Labels
I travelled to Ireland last week to speak at the Shopper Marketing Conference 2013 about some of the key themes held in “The Shopper Marketing Revolution” Here is the deck from the day and if you haven't got your copy yet, what are you waiting for? http://sqz.co/s7J2EeK
At this webinar, Stephan Sorger, Vice-President of On Demand Advisors and Author of the book, "Marketing Analytics: Strategic Models and Metrics" discussed:
• Trends driving Marketing Analytics adoption
• Important advantages and facets of Marketing Analytics
• Marketing Analytics models vs metrics
• Essential tips on how best to allocate your marketing budget and provide a high ROI
• Promotional metrics for traditional and Social Media
Enter new markets,Promotion of new products
Creation of Demand
Confirm imagery
Change habits
Break the ice
Build ambience
Generate sales lead
Build awareness
Reminder
Sustain Preference
Intensify Usage
This presentation deals with various theories of sales like AIDAS theory, Right set of circumstances theory, buying formula theory, behavioural equation theory. It also discusses the SPIN model of selling and details the Situation, Problem, Implication and Need Pay-off questions at the heart of SPIN Model. This presentation is useful for practicing professionals, professors and students teaching and studying undergraduate and post graduate courses in marketing and sales & distribution management of GGSIP University, University of Delhi and other universities
Setting Product Strategy
What is a Product?
Components of the Market Offering
Durability and Tangibility
Use
Consumer Goods Classification
The Product Hierarchy (using life insurance example)
Product Systems and Mixes
Product Line Analysis
Packaging , labeling warranties
Packaging Objectives
Functions of Labels
I travelled to Ireland last week to speak at the Shopper Marketing Conference 2013 about some of the key themes held in “The Shopper Marketing Revolution” Here is the deck from the day and if you haven't got your copy yet, what are you waiting for? http://sqz.co/s7J2EeK
Supply Chain Intelligence and Analytics Executive Guidelines for SuccessHalo BI
Learn from industry experts about the future of supply chain analytics in 2016. Understand the main concerns of executives in the coming year and where the focus will be across the entire supply chain.
How can you develop your intelligence activities in the most efficient way, so decisions are never delayed? 45 % of companies say a lack of information delays decisions, according to the 2013 Global Market Intelligence Survey.
These slides are excerpts from the GIA Webinar: Essential Tips for Increasing Efficiency of Intelligence which showed participants:
- How to manage variables in your intelligence: scope, process, stakeholders, relevancy, priorities and culture
- How to disseminate and communicate intelligence finding in the best possible way
Case Study : Procter and Gamble (P&G) Marketing CapabilitiesSarthak Rahate
Case Analysis of the Business case provided by Harvard business school; on the well-known consumer goods brand named Procter and Gamble (P&G).This case study shows how P&G excelled in reaching out to customers by various methods and advanced techniques. Further, the presentation tells about the journey of marketing progress made by P&G.
Hotel 2030 is a cross-sector platform that acts as a catalyst for open discussion on the possible changes facing the hospitality industry and associated innovations for hotels over the next 15 to 20 years.
As we explore potential changes, we see some trends having increasing impact. Based on discussion and feedback from hospitality companies, tourism experts and government bodies around the world, this summary shares insights on shifts by 2020.
The ten most significant trends that are seen as potentially impacting hotels in 2020 are:
African Travellers
500m new middle class in Africa require accessible hotel accommodation for both work and leisure across the continent
Co-Branded Experiences
Hotels partner with established consumer brands to deliver leading-edge, repeatable co-branded experiences
Dynamic Pricing
Transparent real-time pricing reflects personal ability to pay and enhances yield optimization across the service sector
Faith Compliance
More organizations flex their processes and proactively switch to become compliant with cultural norms and experiences
Female Centricity
New experiences are designed, and established ones reinvented, with the influential female population’s needs at the core
Final Frontiers
Increasing interest and participation in remote journeys drive more of us to seek to access the inaccessible
New Forms of Ownership
Shared co-operatives, partnerships and membership funding business models replace franchising and direct ownership
Smart Buildings
Increasingly intelligent, self-monitoring buildings set new standards as big data is shared between operations and providers
Upstream Insight
Companies and networks have, and act on, very early insight on future intent to travel and customise services to suit
Waste Reuse
Seeing waste as a resource and encouraging its reuse within the footprint shifts many towards the circular economy
How do Dutch consumers pay in 2020 - trends and scenariosInnopay
Overview of how the Dutch consumers pay in 2013 and the nine trends that are most likely to change this behavior; resulting in four consumer payment scenarios for 2020
Foresight 2020 study has been made by utilizing the methodology of future studies complemented with over 100 interviews covering the spectrum of our customers’ industries. See here the industry trends and scenarios.
Influencer Marketing and Outreach with BuzzSumoBuzzSumo
Overview of influencer marketing and oureach with BuzzSumo including 8 ways to find influencers, how to create outreach lists and build relationships with influencers.
Competition is getting more intense. Globalisation has finally arrived in every country of the world. It is crucial to know your own strengths
and weaknesses as well as these of your „enemies.“
Companies that want to be “ahead of the competition“ must have a
well-performing radar system in order to analyse their competitors and market developments, and to be able to identify relevant opportunities or threats on time .
Competitive Intelligence is the art of always staying one step ahead of
the competition.
"Ready or Not, Here Comes 2015: Marketing Trends to Master" TrendLab WebinarBluespire Marketing
During this BlueSpire TrendLab Webinar, our senior living, healthcare and financial services experts dive into the most relevant marketing trends and analyze what to look for in 2015.
Main themes of the webinar included:
•What global trends will have the most impact next year and how those trends will affect brand building and the overall customer experience.
•Changes in marketing staffing and spending, what should be on your radar regarding big data and analytics, and the importance of Web personalization.
• Effectiveness of branded videos, the accelerating trend of sharable and snackable content, and mapping content appropriately to your consumer’s journey.
The study was conducted by Avaus Marketing Innovations, a leading data-driven marketing agency, together with ISS, a leading marketing research company. We asked Swedish and Finnish CMO’s, CTO’s and COO’s to assess the state of data and analytics in their companies, in four major areas:
1. Strategy and business objectives
2. Investments
3. People, processes and leadership
4. Tools and technologies
Download the full study for free here: https://www.avaus.fi/en/state-of-analytics/
Accenture 2015 Global Risk Management Study: Capital Markets infographic accenture
The capital markets sector faces key challenges and priorities when it comes to risk management. This infographic highlights the main findings from Accenture’s 2015 Global Risk Management Study: Capital Markets Report.
The global proposal management software market generated revenue of US$ 1.5 billion in 2020 and is expected to reach US$ 2.9 billion by 2025 with a CAGR of 13.7% in the forecast period. The proposal management software market report offers a comprehensive market analysis of the different segments and regions that lets readers make crucial business-related decisions with a wealth of information enclosed in this report. The research report offers both qualitative and quantitative information on the global proposal management software market. In qualitative terms, the proposal management software market report provides insights into numerous factors, such as market determinants, value chain analysis, emerging trends, growth opportunity analysis, porters five-force model analysis and macro-economic factors, segment analysis, regional analysis at a granular level. Similarly, in quantitative terms, the report provides historical and forecast market numbers of proposal management software in various segments such as by component, deployment model, enterprise size and industry at global, regional, and country-level. In addition, the report provides a detailed analysis of the market vendors and their product offerings. The report also covers details of the competitive market environment and includes information on the capabilities and competencies of market vendors.
The global proposal management software market generated revenue of US$ 1.5 billion in 2020 and is expected to reach US$ 2.9 billion by 2025 with a CAGR of 13.7% in the forecast period. The proposal management software market report offers a comprehensive market analysis of the different segments and regions that lets readers make crucial business-related decisions with a wealth of information enclosed in this report. The research report offers both qualitative and quantitative information on the global proposal management software market. In qualitative terms, the proposal management software market report provides insights into numerous factors, such as market determinants, value chain analysis, emerging trends, growth opportunity analysis, porters five-force model analysis and macro-economic factors, segment analysis, regional analysis at a granular level. Similarly, in quantitative terms, the report provides historical and forecast market numbers of proposal management software in various segments such as by component, deployment model, enterprise size and industry at global, regional, and country-level. In addition, the report provides a detailed analysis of the market vendors and their product offerings. The report also covers details of the competitive market environment and includes information on the capabilities and competencies of market vendors.
Artificial intelligence, customer journeys, and paid analytics
Quest to be more data-centric and insights-driven
Data-driven CMOs drive omnichannel customer intelligence
Companies turn to paid analytics for enhanced capabilities
The power of now: customer journey analytics rely on integrated data
Harnessing AI for more insight-driven marketing and better customer experiences
"Budget + Strategy: Tipping the Balance (Sheet) in Your Favor" WebinarBluespire Marketing
During this BlueSpire TrendLab webinar, our marketing experts analyze results from an exclusive BlueSpire poll on what marketers are experiencing with budgeting and strategic planning.
Among the many things discussed during the webinar were:
- How financial and healthcare marketers are approaching/handling strategic planning and budgeting.
- The importance of tracking, measuring and reporting, all key elements to consider when deciding how to target audiences and get budgets approved.
- Specific recommendations that can be implemented at any type of organization, including those in highly regulated industries.
Population Health Management Software Market.pdfsagarsingh443888
The global population health management software market generated revenue of US$ 20.9 billion in 2020 and is expected to reach US$ 34.1 billion by 2025 with a CAGR of 10.3% in the forecast period. The key drivers of population health management market growth are government mandates and support for healthcare IT technologies, the increased use of big data analytics, and the need to reduce rising healthcare costs. The population health management software market report offers a comprehensive market analysis of the different segments and regions that lets readers make crucial business-related decisions with a wealth of information enclosed in this report. Also, the population health management software market report provides insights into numerous factors, such as market determinants, value chain analysis, emerging trends, growth opportunity analysis, porters five-fold model analysis, and macro-economic factors, at a granular level that lets readers understand the past and present market scenario and also helps to predict the potential growth of the population health management software market in the forecast period.
AI in Financial Asset Management Market – Notable Developments, Upcoming Tren...ShivamGaur62
Machine learning, computer vision, and speech recognition technologies are in demand and major number of acquisitions in the recent years were associated with these technologies, and the same technologies will dominate the investment patterns in the coming years
More insightful information | Request a sample copy @ https://www.trendsmarketresearch.com/report/sample/9723
Financial planning and analysis (FP&A) functions are at the forefront of guiding organizational performance and supporting the decision-making process. Over the years, the challenges faced by management have required different planning approaches and techniques. Some have stayed and become ‘the norm’, for example driver-based planning. Yet, at the same time, the technological systems that underpin FP&A’s work have been constantly evolving to support faster decision-making, more scenarios and increasing volumes of data.
In Q4 of 2013, we surveyed over 100 retail marketing executives across the United States on what technologies, data, and innovative ideas were most important to them. Not only that, we asked them what there current budgets and planned budgets were for all these strategies over the next 5 years. The results were surprising!
How Does Your Fitness Facility Use Technology In 2017 ?Bryan K. O'Rourke
This report includes a survey of 1,600 fitness facilities across 23 countries and 33 US states showing the adoption of various technologies. Prepared by Bryan O'Rourke, and the late Michael Scott Scudder with support from FITC the report provides insights into how technology is impact the fitness facility industry.
Similar to GIA Market Intelligence Trends 2020 - Survey Results (20)
M-Brain is a global information, technology and consulting services company. We help our clients to navigate the turbulent and ever expanding business environment. We offer crucial external business information, and advise on its efficient management and utilisation. We turn information into actionable insights for daily decision-making and strategic planning. We call it Informed Leadership.
We do this through our service offerings:
1. M-Monitoring - Services that help international companies stay aware of developments in their media and competitive environment
2. M-Intelligence - Research and data that help companies understand what market developments mean for them
3. M-Advisory - Strategic advice to help companies decide on their optimal business strategies for success
In the Business Perspectives for Emerging Markets 2012-2017 Report from GIA, 431 large and mid-sized companies reveal their true goals and intentions. This presentation shows selected slides from a GIA white paper. To download the entire white paper that you are interested in, please visit http://bit.ly/GIAinsightWP
1. 70% say they want to gain a foothold for long term success
2. 51% say they were keen to gain global market share
3. 4 out of 10 have followed their customers to Emerging Markets
4. A third are looking for growth outside established markets with lackluster growth and profits
5. 1 out of 4 are keen to diversify their risks, as well as tap into short to medium term profits and growth
6. Only 17% said it was to lower supply costs
Many still favor BRIC countries as their top focus between 2012 and 2017, with similar emphasis on individual markets across 10 industries.
However, 91% admit to wanting to have done things differently in their Emerging Market strategies. The main regrets are not adapting more to local conditions, not entering sooner and not acquiring better market intelligence.
Over half say that information on Emerging Markets is not readily available in their organizations, with three out of four doubting the accuracy and completeness of the information that they do have.
Download the Business Perspectives for Emerging Markets 2012-2017 Report (Global Results) from GIA, to find out how companies say they will tackle Emerging Markets and what they see as the success factors and threats for their individual industries. The wide ranging Emerging Markets survey covered questions such as:
- How do you define Emerging Markets in your company?
- Which are the top Emerging Markets for your industry over the next five years?
- What key factors will determine whether foreign companies succeed in Emerging Markets?
- What are the biggest threats to succeeding in Emerging Markets?
- What are your company’s main reasons for investing in Emerging Markets?
- What share of your company’s global revenue do you expect to come from Emerging Markets?
- Which one aspect of your Emerging Markets strategy would you go back and change if you could?
Industries covered include: Manufacturing & Industrial; Telecommunication, Technology & Media; Professional & Business Services; Financial Services; Consumer & Retail; Pharmaceuticals & Healthcare; Energy, Resources & Environment; Automotive; Chemicals; Logistics & Transportation.
Market Intelligence in China requires constant monitoring and quality assessment. The information available from traditional channels is often too general or inaccurate to be of any real use, but by diversifying information sources, worthwhile, quality material can be found and utilized effectively.
This presentation shows selected slides from a GIA white paper. To download the entire white paper that you are interested in, please visit http://bit.ly/GIAinsightWP
This white paper on "market intelligence for customer processes and market intelligence for sales and marketing - case examples from Cisco Systems, De Telefoongids, MAG Industrial Automation Systems, and Tetra Pak" is available for free download, please visit http://bit.ly/GIAinsightWP
India is a complex market due to the regional diversity, rural-urban divide, presence of a large unorganized market, and multiple legal and administrative systems. Companies that have understood the nuances of handling India’s complex business environment have been successful. This white paper seeks to help illustrate some of these nuances, and offer some possible solutions to overcoming the inherent MI challenges in India. This presentation shows selected slides from a GIA white paper. To download the entire white paper that you are interested in, please visit http://bit.ly/GIAinsightWP
Asia-Pacific holds a wealth of opportunities for different industries - from outsourcing production to take advantage of lower costs, to reaching out to new target customers. However, diversity at both regional and local level poses a significant challenge to navigating the markets, and to defining a successful growth strategy. When assessing market opportunities or planning strategies for Asia Pacific, reliable market intelligence must be brought into play to ensure this diversity is taken into account. Business strategies must be tailored to each sector and country according to local market characteristics.
This presentation shows selected slides from a GIA white paper. To download the entire white paper that you are interested in, please visit http://bit.ly/GIAinsightWP
Environmental regulations are becoming more consistent globally, as those passed in one region have knock-on effects on supply chains in other regions. Companies across many sectors, especially those in fast moving consumer goods and food & beverage, are under pressure to publish sustainability reports and enforce environmental standards. This GIA whitepaper outlines sustainable practices in the manufacturing and logistics industries, and the role of sustainability in the Asia-Pacific.
This presentation shows selected slides from a GIA white paper. To download the entire white paper that you are interested in, please visit http://bit.ly/GIAinsightWP
As a result of the recession into which the global economy slipped in 2008, budgets have been cut in most corporate functions, with intelligence activities being no exception. Yet simultaneous with the thinning resources, demand for high quality market information has probably never been as pressing as during the previous year. This paradox largely defines the spirit of the responses to GIA’s Global Market Intelligence Survey 2009, conducted on six continents during August and September 2009.
This presentation shows selected slides from a GIA white paper. To download the entire white paper that you are interested in, please visit http://bit.ly/GIAinsightWP
Private Equity Firms See Agriculture, Education, Renewable Energy and Services as Hottest Asian Investments for 2010 and beyond.
Private Equity (PE) leaders in Asia may differ in their growth expectations for 2010 and beyond, but they all agree that PE Investments will shift from traditionally attractive sectors such as Information Technology, Consumer and Retail, Financial Services and Real Estate. What are the fundamentals driving this trend and what strategies will PE firms pursue?
This presentation shows selected slides from a GIA white paper. To download the entire white paper that you are interested in, please visit http://bit.ly/GIAinsightWP
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HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
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Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
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Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
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Kyiv PMDay 2024 Summer
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[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
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2. Market Intelligence Trends 2020 survey
59%
28%
9%
2%
2%
1%
Western Europe
North America
Asia Pacific (incl.
Australia)
Eastern Europe & CIS
Latin America
Africa & Middle East
Predictions by market intelligence managers
• This survey is part of an ongoing Market Intelligence
Trends survey series by GIA. This is the second survey,
the first being conducted in 2010.
• GIA invited shortlisted candidates to participate in an
online survey in April-May 2014. This paper shows the
top line findings.
• The respondents were selected based on their
background as Market Intelligence professionals (either
content producers or end-users).
• 139 responses were received from Market Intelligence
professionals around the world. 59% out of the 139 MI
professionals who replied to the survey were based in
Western Europe.
Topline findings only. White Paper will be launched in August 2014.
Source: Global Intelligence Alliance, Market Intelligence Trends 2020 Survey.
2
3. 33% of MI professionals considered providing analysis
to be their priority task
Analysis provider
33%
Insight provider
24%
Research
provider
19%
Information
provider
15%
Decision maker
influencer
9%
Source: Global Intelligence Alliance, Market Intelligence Trends 2020 Survey.
MI program's primary position in the decision making process
3
4. MI is expected to move towards management
consultancy and automation of information collection
+2 Strongly moving towards
+1 Somewhat moving towards
0 No change
-1 Somewhat moving away
-2 Strongly moving away
Source: Global Intelligence Alliance, Market Intelligence Trends 2020 Survey.
Extent to which MI programs will adjust to ongoing trends
4
1.29
1.58
1.66
1.76
1.79
-2 -1 0 1 2
Automated analysis of information
Sharing of budgets and resources with other units
Integration of the MI program with other organizational
functions
MI program as a management consultancy
Automated collection of information
5. MI professionals said these 3 trends will be the key
changes in their MI functions until 2020
22% predict a move towards having more strategic
advisor role.
17% see MI program as an integrated part of other
organizational function or unit.
12% expect their MI program to have a more
established status within organization.
Source: Global Intelligence Alliance, Market Intelligence Trends 2020 Survey.
5
6. MI professionals expect 2 additional trends to have
the largest impact on MI in the future
1. Broadening the scope of MI in terms of what
kind of content will be produced and to whom
(increased segmentation)
2. Outsourcing of either the non-core MI activities
or the whole process of strategic advisory and
analysis
• Broadening the scope of MI in terms of what kind of content will be produced and to whom (increased
segmentation)
• Outsourcing of either the non-core MI activities or the entire strategic advisory and analysis process
Source: Global Intelligence Alliance, Market Intelligence Trends 2020 Survey.
6
13%
10%
8%
8%
8%
8%
5%
5%
36%
Broader scope of MI
Increased amount of outsourcing
Resource sharing with other units
Wider information dissemination
Budget pressure
Use of Big Data analytics
Software integration (e.g. with CRM)
Insight creation in interaction with clients
Other
1. Broadening the scope of MI in terms of what
kind of content will be produced and to whom
(increased segmentation)
2. Outsourcing of either the non-core MI activities
or the whole process of strategic advisory and
analysis
13%
10%
8%
8%
8%
8%
5%
5%
36%
kind of content will be produced and to whomBroader scope of MIkind of content will be produced and to whom
Increased amount of outsourcing
Resource sharing with other units
Wider information dissemination
Outsourcing of either the non-core MI activitiesBudget pressureOutsourcing of either the non-core MI activities
or the whole process of strategic advisory andUse of Big Data analytics
or the whole process of strategic advisory and
Software integration (e.g. with CRM)
Insight creation in interaction with clients
Other
7. 39% of MI organizations put most
of their geographical focus
on global actions today.
Geographical focus
But only 25 % of organizations will focus mostly on
regional activities.
Source: Global Intelligence Alliance, Market Intelligence Trends 2020 Survey.
7
8. 31% of MI organizations expect
their geographical focus to be
on Western Europe by 2020.
Regional focus
While 18 % can’t choose one single focus region.
Source: Global Intelligence Alliance, Market Intelligence Trends 2020 Survey.
8
9. 42% of MI programs will focus on
competitors in 2020.
Most important areas of focus for market intelligence
with regards to the business environment
But only 23% will focus on customers
Source: Global Intelligence Alliance, Market Intelligence Trends 2020 Survey.
9
10. 96 % agree that MI program’s input is needed in
strategic decision making in 2020
Source: Global Intelligence Alliance, Market Intelligence Trends 2020 Survey.
Extent to which decision makers will need MI program’s input
10
53%
68%
69%
70%
71%
78%
79%
87%
95%
96%
Ad hoc surveys for basic information
Workshop facilitation
Second opinion on a decision
Ad hoc surveys for analyzed topics
Data explanation
Regular MI & CI updates
Risk avoidance
Structured thinking and analysis
Understanding market changes
Strategic decision making
% who agree
11. 30% of MI professionals consider
analytical skills to be the most
important MI skill in 2020.
Most important skills for MI programs in 2020
Source: Global Intelligence Alliance, Market Intelligence Trends 2020 Survey.
11
12. 82% of MI professionals are likely to use benchmarking
to develop their MI programs
In-house training
Formal external
training
Benchmarking
External recruitments
Internal recruitments
Outsourcing
-40%
-20%
0%
20%
40%
60%
80%
100%
Likelinessvs.Unlikeliness
Source: Global Intelligence Alliance, Market Intelligence Trends 2020 Survey.
Options to develop the skills in MI programs
12
13. 78% think Big Data will have a high or very high
impact on MI by 2020
Source: Global Intelligence Alliance, Market Intelligence Trends 2020 Survey.
Impact on Market Intelligence by 2020
13
14%
32%
45%
46%
51%
58%
71%
76%
78%
Wearable Technologies
Cognitive Computing
Semantic Web
Internet of Things
Co-Creation
Social Media
Visualization
Overflow of information
Big Data
High or Very High Impact
14. More visualized dissemination of information is seen
to have the most positive impact on MI by 2020
Source: Global Intelligence Alliance, Market Intelligence Trends 2020 Survey.
Impact on quality of MI by 2020
14
3%
11%
5%
5%
9%
14%
10%
19%
33%
13%
26%
41%
41%
40%
46%
50%
53%
43%
72%
15%
51%
48%
47%
37%
27%
24%
23%
9%
34%
2%
6%
5%
2%
11%
4%
1%
3%
14%
Wearable Technologies
Overflow of information
Semantic Web
Internet of Things
Cognitive Computing
Co-Creation
Social Media
Big Data
Visualization
Very positive Somewhat positive Neither negative nor positive Somewhat negative Very negative
15. 42% of MI professionals expect
either Internet or social media
to be the most important
information channel in 2020.
Most important mediums or channels of information
for MI programs by 2020
And 24% say it will be direct communication
with other people.
Source: Global Intelligence Alliance, Market Intelligence Trends 2020 Survey.
15
16. 40% of respondents expect 1-25% growth in their
company's MI budget by 2020
Over
75%
growth
26%-
75%
growth
1%-25%
growth No change
1%-25%
decrease
19%10% 40% 5%26%
Source: Global Intelligence Alliance, Market Intelligence Trends 2020 Survey.
How companies’ MI budgets will develop by 2020
16
18. 18
• Market monitoring
• Strategic analysis & advisory
• Intelligence software
• Intelligence Best Practices
We help companies set up and develop
world class market intelligence programs
Understand, compete and grow
in international markets
We serve companies whose decision-makers
need solid market understanding in order to
grow and compete in international markets.
• More than 100 international
companies work with us in
a continuous Intelligence
Partnership
• Local knowledge in over
100 markets through local
experts
About GIA • 150 professional employees
• 11 international offices
• 11 GIA member locations
• Founded 1995
We provide strategic analysis and
advisory for decision making
Our services cover the need for:
1
2
19. GIA has 4 solutions for MI programs and
decision making
Developed by a team of market intelligence specialists, management
consultants, industry analysts and technology experts, our solutions are
comprehensive and always customized to your needs.
MI programs
Software platform
for MI programs
Advisory to develop
World class intelligence
programs
Combining
software platform
and monitoring for
decision making
World class insight & advisory
for decision making
MI for decision making
19
20. We serve you with local market knowledge
in over 100 countries
Local knowledge in over 100 countries is provided by local GIA offices, GIA Members, certified GIA Research Partners and consultants.
20
21. International Global Intelligence Alliance Group info@globalintelligence.com
Australia Global Intelligence Alliance Australasia australasia@globalintelligence.com
Brazil Global Intelligence Alliance Latin America brazil@globalintelligence.com
Canada Global Intelligence Alliance Canada canada@globalintelligence.com
Central & Eastern Europe GatewayBaltic baltics@globalintelligence.com
China Global Intelligence Alliance China china@globalintelligence.com
Finland Global Intelligence Alliance Finland finland@globalintelligence.com
France RV Conseil france@globalintelligence.com
Germany Global Intelligence Alliance Germany germany@globalintelligence.com
Hong Kong Global Intelligence Alliance Hong Kong hongkong@globalintelligence.com
India Global Intelligence Alliance India india@globalintelligence.com
Japan McRBC japan@globalintelligence.com
South Korea 3mecca korea@globalintelligence.com
Mexico Americas Market Intelligence Mexico mexico@globalintelligence.com
Netherlands Global Intelligence Alliance Netherlands netherlands@globalintelligence.com
Portugal Growth Setting portugal@globalintelligence.com
Russia ALT R&C russia@globalintelligence.com
Singapore Global Intelligence Alliance Singapore singapore@globalintelligence.com
South Africa Butterfly Effect Intelligence southafrica@globalintelligence.com
Tunisia RV Conseil Tunisie tunisia@globalintelligence.com
UK Global Intelligence Alliance UK uk@globalintelligence.com
United Arab Emirates GCC Consulting uae@globalintelligence.com
USA East Coast Global Intelligence Alliance USA East Coast usaeast@globalintelligence.com
USA Florida Americas Market Intelligence Miami usaflorida@globalintelligence.com
USA Midwest Global Intelligence Alliance USA Midwest usamidwest@globalintelligence.com
www.globalintelligence.com 21