Are you a Leader or a Follower?
Great Leaders are Great Speakers. Make time Monday evenings and let Toastmasters help you reach your speaking and career goals. Toastmasters has the perfect program to allow speakers to develop their skills. Join us on Monday evenings so you may practice and become a great speaker.
M-Brain is a global information services company with offices in twelve countries. M-Brain's services are based on a unique combination of proprietary big data technology and human intelligence.
m-brain.com
M-Brain is a global information services company with offices in twelve countries. M-Brain's services are based on a unique combination of proprietary big data technology and human intelligence.
m-brain.com
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Similar to AC Tech - Project 2. Mentoring Proposal
Are you a Leader or a Follower?
Great Leaders are Great Speakers. Make time Monday evenings and let Toastmasters help you reach your speaking and career goals. Toastmasters has the perfect program to allow speakers to develop their skills. Join us on Monday evenings so you may practice and become a great speaker.
M-Brain is a global information services company with offices in twelve countries. M-Brain's services are based on a unique combination of proprietary big data technology and human intelligence.
m-brain.com
M-Brain is a global information services company with offices in twelve countries. M-Brain's services are based on a unique combination of proprietary big data technology and human intelligence.
m-brain.com
Competitive Disruption was the initial threat upon which the need for a CI platform was decided. What was the mandate? Which preparatory steps were needed before choosing a supplier? What did the supplier need to deliver? And how fast?
Would top management decide on the KITs? Or did the end users have the final say?
Learn more from my presentation of 20. October 2015.
Merck & co., inc. barclays final 3-10-2015Marcel Brussee
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Adding $10 billion to its stock buyback program might mean Merck & Co. ($MRK) wants to keep investors happy as its sales continue to shrink. That would be the typical explanation. But The Wall Street Journal sees a different possibility--one the rest of the industry might want to pay attention to.
Source: http://www.fiercepharma.com/story/what-does-mercks-10b-buyback-plan-say-about-pharma-ma/2015-03-26?utm_campaign=SocialMedia
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My selection for the Toastmasters' Advanced Communicator Bronze program: Technical Presentations.
Project 3. Market Research - Telephone interviews or online surveys
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
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This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
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Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
4. Generally the word means a “wise and
loyal advisor”.
www.toastmasters.org
In Greek legend, Mentor was Odysseus’ trusted councillor.
Mentors are consultants, professional critics and friendly
advisors.
Helps someone become successful and learns new skills
themselves
Toastmasters Zug – Marcel Brussee
WHAT IS A MENTOR?
6. The program helps new and established
club members more effectively develop
their speaking & leadership skills.
www.toastmasters.org
• A Mentor serves as a
• Role Model, coach, confidante to the mentee.
• A Mentor offers
• Useful knowledge, insight, perspective, wisdom to the
mentee.
• A Mentor can take some of the new member fear out of
Toastmasters.
Toastmasters Zug – Marcel Brussee
WHAT IS A MENTORING PROGRAM?
8. Any club member who has the desire and
time to develop and hone their skills.
www.toastmasters.org
Mentors should have completed several speeches in the
basic manual and have performed most meeting roles.
It takes a new member about six months time to qualify.
Toastmasters Zug – Marcel Brussee
WHO CAN BE A MENTOR?
9. www.toastmasters.org
Benefits of mentoring for clubs:
• Clubs with mentor programs:
• Have a reputation for higher standards.
• Have more members.
• Have more satisfied members.
• Retain more members.
Toastmasters Zug – Marcel Brussee
10. www.toastmasters.org
Benefits of mentoring for new members:
• Learn the program and club customs (CC and CL manuals,
club meeting roles, membership opportunities)
• Develop confidence and improve participation in club
activities
• Quickly learn speaking skills to advance faster
Toastmasters Zug – Marcel Brussee
12. www.toastmasters.org
Benefits for mentors:
• Learn from mentees.
• Remain productive in new ways.
• Do something for others.
• Receive recognition/satisfaction.
• Hone organizational skills.
• Share skills with others.
Toastmasters Zug – Marcel Brussee
13. www.toastmasters.org
Qualities of a Mentor:
To become a mentor, you must:
• Be a good listener.
• Give useful suggestions confidently.
• Be flexible to new ideas.
• Be supportive.
• Be sensitive to mentee feelings.
• Be respectful of different cultures.
Toastmasters Zug – Marcel Brussee
14. www.toastmasters.org
Qualities of a Mentee:
• Be grateful for a mentor’s efforts.
• Be eager to learn.
• Be open to new ideas.
• Be loyal and not violate confidences.
• Be receptive to feedback.
Remember a mentee is not necessarily a new member.
Toastmasters Zug – Marcel Brussee
16. www.toastmasters.org
• Get assigned as a mentor (mentee choice).
• Sit with new members at club meetings.
• Review with them their TM notebook.
• Orient them to club customs/procedures.
• Explain their member responsibilities.
• Help them with their Ice Breaker speech.
• Remind them to solicit your input.
Toastmasters Zug – Marcel Brussee
THE MENTORING PROCESS
17. www.toastmasters.org
• Provide positive feedback often.
• Describe the TI organization.
• Explain club officer’s duties.
• Explain speech contests.
• Invite them to other events.
• Acknowledge their progress.
• Tell them how you have benefited.
Toastmasters Zug – Marcel Brussee
THE MENTORING PROCESS
18. www.toastmasters.org
FIRST MEETING:
• Get acquainted and establish your mentoring relationship.
• Orient the new member to club customs and procedures
• Help your mentee connect with resources.
Toastmasters Zug – Marcel Brussee
20. www.toastmasters.org
THIRD MEETING:
• Maintain support for your mentee’s skill development
• Help your mentee discover a path toward leadership.
• Introduce your mentee to opportunities in the Toastmasters
organization.
Toastmasters Zug – Marcel Brussee
21. www.toastmasters.org
• For mentor or mentee the time required varies.
• You can discuss needs by phone or in person.
• The time you put in is totally up to you.
• Generally 15 minutes a week does it.
• Some time is better than no time.
Toastmasters Zug – Marcel Brussee
HOW MUCH TIME?
22. www.toastmasters.org
• Totally up to you.
• Meet after club over coffee.
• Conduct your business by phone.
Toastmasters Zug – Marcel Brussee
WHERE DO YOU MEET?
23. www.toastmasters.org
When you are involved you will also gain new skills such as:
• Developing confidence as a coach.
• Gaining insight into speech craft.
• Building lasting rapport with a fellow member.
When you are involved you add value to our club by:
• Increasing the quality of our members.
• Helping to strengthen our membership.
Toastmasters Zug – Marcel Brussee
WHY PARTICIPATE?
24. www.toastmasters.org
• Everyone should be mentored. I.e.:
• Everyone should be a mentor.
• Everyone should be a mentee.
• Sign up for Mentoring – see handout:
• Let’s make this into a very rewarding part of our
Club’s activity.
• Let’s all take part in strengthening TM Zug.
Toastmasters Zug – Marcel Brussee
THE CLOSE
25. www.toastmasters.org
Sources:
1. TMI: Mentoring (The Successful Club Series – Manual 296)
2. Newport Center Toastmasters, Club 231-F: “Mentoring Presentation”
3. Framingham-Natick Toastmasters Club – “Get Personalized Attention with Fun Club Mentoring” -
4. Karen Elyssa Novek, DTM, Boca Raton Toastmasters, Florida: ”The Magic of Mentoring”
Toastmasters Zug – Marcel Brussee
ACKNOWLEDGEMENTS
Welcome to the Toastmasters refreshed brand! Toastmasters International unveiled a new logo, tagline and positioning on Wednesday, August 17, 2011; the first day of International Convention.
The rebrand is a significant step forward in achieving the mission of Toastmasters International. By creating a consistent identity across the globe, we ignite efforts to build membership and increase recognition of the organization. This consistency will inform prospective members, regardless of location, that Toastmasters is the leading organization dedicated to helping them become the speakers and leaders they want to be. While this is not a radical change, the rebrand will take a concerted effort to make the transition across all districts and clubs. In this presentation I’m going to share with you:
An overview of branding.
The reasons why a rebrand was necessary.
The results of the research conducted to identify Toastmasters’ in the market place and in the minds of members and prospective members.
The Toastmasters brand position and visual system.
Club’s role in the brand refresh.
Before we get into specific details about the Toastmasters positioning, lets discuss what branding involves. Most of the time when people hear the word branding they think of logos. Although a logo is a part of the brand it is only a part of an organizations brand. A brand is the essence of an organization or a product. A brand encompasses many things:
Color
Images
Logo
Personality (the words we use, the tone we set)
It’s who we are and what benefit we offer, personified
So what is the definition of a brand?
Before we get into specific details about the Toastmasters positioning, lets discuss what branding involves. Most of the time when people hear the word branding they think of logos. Although a logo is a part of the brand it is only a part of an organizations brand. A brand is the essence of an organization or a product. A brand encompasses many things:
Color
Images
Logo
Personality (the words we use, the tone we set)
It’s who we are and what benefit we offer, personified
So what is the definition of a brand?
A brand is an exclusive and desirable idea embodied in products, places, services, people and experiences.
When we say exclusive and desirable idea – it truly means that the brand of an organization is exclusive and people have a desire to attain that brand. In Toastmasters we all know that the organization is unique – however it’s not easy to describe. We need a story to tell about this organization, and the brand refresh gives us this story. Think about the people we are trying to engage in Toastmasters – they vary in many different ways. Having one consistent position will help us to adapt our messaging to these varied audiences.
You can also see in this definition that a brand is embodied in products, places, services, people and experiences. Sometimes when we think of branding we instantly think of a tangible product however it involves much more. Think about Hollywood, Disney World, consulting businesses, your favorite actor or actress – these all have very distinct brands that are exclusive to what they provide.
Now the second half of the definition is: a great brand has the power to change perception, influence preference and command loyalty.
All great brands have changed people’s perceptions – they alter how people think of them. Think of Starbucks. Do you think they have the best tasting cup of coffee? Not necessarily, but we’re buying the experience as much as we are the cup of coffee.
If people prefer us, they join us. People interested in self-improvement won’t just go to any speaking and leadership organization; they’ll go to Toastmasters.
If we all work hard to unite the Toastmasters brand, our organization will position itself in a way where it can truly achieve its mission.
Before we get into specific details about the Toastmasters positioning, lets discuss what branding involves. Most of the time when people hear the word branding they think of logos. Although a logo is a part of the brand it is only a part of an organizations brand. A brand is the essence of an organization or a product. A brand encompasses many things:
Color
Images
Logo
Personality (the words we use, the tone we set)
It’s who we are and what benefit we offer, personified
So what is the definition of a brand?
A brand is an exclusive and desirable idea embodied in products, places, services, people and experiences.
When we say exclusive and desirable idea – it truly means that the brand of an organization is exclusive and people have a desire to attain that brand. In Toastmasters we all know that the organization is unique – however it’s not easy to describe. We need a story to tell about this organization, and the brand refresh gives us this story. Think about the people we are trying to engage in Toastmasters – they vary in many different ways. Having one consistent position will help us to adapt our messaging to these varied audiences.
You can also see in this definition that a brand is embodied in products, places, services, people and experiences. Sometimes when we think of branding we instantly think of a tangible product however it involves much more. Think about Hollywood, Disney World, consulting businesses, your favorite actor or actress – these all have very distinct brands that are exclusive to what they provide.
Now the second half of the definition is: a great brand has the power to change perception, influence preference and command loyalty.
All great brands have changed people’s perceptions – they alter how people think of them. Think of Starbucks. Do you think they have the best tasting cup of coffee? Not necessarily, but we’re buying the experience as much as we are the cup of coffee.
If people prefer us, they join us. People interested in self-improvement won’t just go to any speaking and leadership organization; they’ll go to Toastmasters.
If we all work hard to unite the Toastmasters brand, our organization will position itself in a way where it can truly achieve its mission.
Before we get into specific details about the Toastmasters positioning, lets discuss what branding involves. Most of the time when people hear the word branding they think of logos. Although a logo is a part of the brand it is only a part of an organizations brand. A brand is the essence of an organization or a product. A brand encompasses many things:
Color
Images
Logo
Personality (the words we use, the tone we set)
It’s who we are and what benefit we offer, personified
So what is the definition of a brand?
A brand is an exclusive and desirable idea embodied in products, places, services, people and experiences.
When we say exclusive and desirable idea – it truly means that the brand of an organization is exclusive and people have a desire to attain that brand. In Toastmasters we all know that the organization is unique – however it’s not easy to describe. We need a story to tell about this organization, and the brand refresh gives us this story. Think about the people we are trying to engage in Toastmasters – they vary in many different ways. Having one consistent position will help us to adapt our messaging to these varied audiences.
You can also see in this definition that a brand is embodied in products, places, services, people and experiences. Sometimes when we think of branding we instantly think of a tangible product however it involves much more. Think about Hollywood, Disney World, consulting businesses, your favorite actor or actress – these all have very distinct brands that are exclusive to what they provide.
Now the second half of the definition is: a great brand has the power to change perception, influence preference and command loyalty.
All great brands have changed people’s perceptions – they alter how people think of them. Think of Starbucks. Do you think they have the best tasting cup of coffee? Not necessarily, but we’re buying the experience as much as we are the cup of coffee.
If people prefer us, they join us. People interested in self-improvement won’t just go to any speaking and leadership organization; they’ll go to Toastmasters.
If we all work hard to unite the Toastmasters brand, our organization will position itself in a way where it can truly achieve its mission.
Toastmasters was founded 87 years ago. In that time, clubs and districts received little information on how to visually and verbally communicate the Toastmasters brand. As a result, over the years, Toastmasters clubs, districts and regions have increasingly distributed conference brochures, meeting materials and other communication with unique messaging and designs that were intended to display their individuality.
By early 2008, we recognized that this customization had evolved to the point where the Toastmasters brand was suffering. And while the Executive Committee determined that a true evaluation of the brand was likely necessary, a temporary text emblem was developed to give leaders an option.
By early 2009, it became clear that the organization needed to not only regain control of the brand, but evaluate how the brand was perceived.
Branding agencies were researched and interviewed. In November 2009, a branding agency was selected to help us conduct research. Innovation Protocol not only specializes in non-profit brand development, but many of its employees are current or former Toastmasters.
Our agency partner spent 4 months researching Toastmasters.
They talked with members, district leaders, board members and potential members
They reviewed our materials
They attended conferences, club meetings and club leader training
They researched the competition
Out of this research, came many significant challenges that face our organization.
One of these challenges is perception control.
Toastmasters was founded 87 years ago. In that time, clubs and districts received little information on how to visually and verbally communicate the Toastmasters brand. As a result, over the years, Toastmasters clubs, districts and regions have increasingly distributed conference brochures, meeting materials and other communication with unique messaging and designs that were intended to display their individuality.
By early 2008, we recognized that this customization had evolved to the point where the Toastmasters brand was suffering. And while the Executive Committee determined that a true evaluation of the brand was likely necessary, a temporary text emblem was developed to give leaders an option.
By early 2009, it became clear that the organization needed to not only regain control of the brand, but evaluate how the brand was perceived.
Branding agencies were researched and interviewed. In November 2009, a branding agency was selected to help us conduct research. Innovation Protocol not only specializes in non-profit brand development, but many of its employees are current or former Toastmasters.
Our agency partner spent 4 months researching Toastmasters.
They talked with members, district leaders, board members and potential members
They reviewed our materials
They attended conferences, club meetings and club leader training
They researched the competition
Out of this research, came many significant challenges that face our organization.
One of these challenges is perception control.
Toastmasters was founded 87 years ago. In that time, clubs and districts received little information on how to visually and verbally communicate the Toastmasters brand. As a result, over the years, Toastmasters clubs, districts and regions have increasingly distributed conference brochures, meeting materials and other communication with unique messaging and designs that were intended to display their individuality.
By early 2008, we recognized that this customization had evolved to the point where the Toastmasters brand was suffering. And while the Executive Committee determined that a true evaluation of the brand was likely necessary, a temporary text emblem was developed to give leaders an option.
By early 2009, it became clear that the organization needed to not only regain control of the brand, but evaluate how the brand was perceived.
Branding agencies were researched and interviewed. In November 2009, a branding agency was selected to help us conduct research. Innovation Protocol not only specializes in non-profit brand development, but many of its employees are current or former Toastmasters.
Our agency partner spent 4 months researching Toastmasters.
They talked with members, district leaders, board members and potential members
They reviewed our materials
They attended conferences, club meetings and club leader training
They researched the competition
Out of this research, came many significant challenges that face our organization.
One of these challenges is perception control.
Toastmasters was founded 87 years ago. In that time, clubs and districts received little information on how to visually and verbally communicate the Toastmasters brand. As a result, over the years, Toastmasters clubs, districts and regions have increasingly distributed conference brochures, meeting materials and other communication with unique messaging and designs that were intended to display their individuality.
By early 2008, we recognized that this customization had evolved to the point where the Toastmasters brand was suffering. And while the Executive Committee determined that a true evaluation of the brand was likely necessary, a temporary text emblem was developed to give leaders an option.
By early 2009, it became clear that the organization needed to not only regain control of the brand, but evaluate how the brand was perceived.
Branding agencies were researched and interviewed. In November 2009, a branding agency was selected to help us conduct research. Innovation Protocol not only specializes in non-profit brand development, but many of its employees are current or former Toastmasters.
Our agency partner spent 4 months researching Toastmasters.
They talked with members, district leaders, board members and potential members
They reviewed our materials
They attended conferences, club meetings and club leader training
They researched the competition
Out of this research, came many significant challenges that face our organization.
One of these challenges is perception control.
Toastmasters was founded 87 years ago. In that time, clubs and districts received little information on how to visually and verbally communicate the Toastmasters brand. As a result, over the years, Toastmasters clubs, districts and regions have increasingly distributed conference brochures, meeting materials and other communication with unique messaging and designs that were intended to display their individuality.
By early 2008, we recognized that this customization had evolved to the point where the Toastmasters brand was suffering. And while the Executive Committee determined that a true evaluation of the brand was likely necessary, a temporary text emblem was developed to give leaders an option.
By early 2009, it became clear that the organization needed to not only regain control of the brand, but evaluate how the brand was perceived.
Branding agencies were researched and interviewed. In November 2009, a branding agency was selected to help us conduct research. Innovation Protocol not only specializes in non-profit brand development, but many of its employees are current or former Toastmasters.
Our agency partner spent 4 months researching Toastmasters.
They talked with members, district leaders, board members and potential members
They reviewed our materials
They attended conferences, club meetings and club leader training
They researched the competition
Out of this research, came many significant challenges that face our organization.
One of these challenges is perception control.
Toastmasters was founded 87 years ago. In that time, clubs and districts received little information on how to visually and verbally communicate the Toastmasters brand. As a result, over the years, Toastmasters clubs, districts and regions have increasingly distributed conference brochures, meeting materials and other communication with unique messaging and designs that were intended to display their individuality.
By early 2008, we recognized that this customization had evolved to the point where the Toastmasters brand was suffering. And while the Executive Committee determined that a true evaluation of the brand was likely necessary, a temporary text emblem was developed to give leaders an option.
By early 2009, it became clear that the organization needed to not only regain control of the brand, but evaluate how the brand was perceived.
Branding agencies were researched and interviewed. In November 2009, a branding agency was selected to help us conduct research. Innovation Protocol not only specializes in non-profit brand development, but many of its employees are current or former Toastmasters.
Our agency partner spent 4 months researching Toastmasters.
They talked with members, district leaders, board members and potential members
They reviewed our materials
They attended conferences, club meetings and club leader training
They researched the competition
Out of this research, came many significant challenges that face our organization.
One of these challenges is perception control.
Before we get into specific details about the Toastmasters positioning, lets discuss what branding involves. Most of the time when people hear the word branding they think of logos. Although a logo is a part of the brand it is only a part of an organizations brand. A brand is the essence of an organization or a product. A brand encompasses many things:
Color
Images
Logo
Personality (the words we use, the tone we set)
It’s who we are and what benefit we offer, personified
So what is the definition of a brand?
A brand is an exclusive and desirable idea embodied in products, places, services, people and experiences.
When we say exclusive and desirable idea – it truly means that the brand of an organization is exclusive and people have a desire to attain that brand. In Toastmasters we all know that the organization is unique – however it’s not easy to describe. We need a story to tell about this organization, and the brand refresh gives us this story. Think about the people we are trying to engage in Toastmasters – they vary in many different ways. Having one consistent position will help us to adapt our messaging to these varied audiences.
You can also see in this definition that a brand is embodied in products, places, services, people and experiences. Sometimes when we think of branding we instantly think of a tangible product however it involves much more. Think about Hollywood, Disney World, consulting businesses, your favorite actor or actress – these all have very distinct brands that are exclusive to what they provide.
Now the second half of the definition is: a great brand has the power to change perception, influence preference and command loyalty.
All great brands have changed people’s perceptions – they alter how people think of them. Think of Starbucks. Do you think they have the best tasting cup of coffee? Not necessarily, but we’re buying the experience as much as we are the cup of coffee.
If people prefer us, they join us. People interested in self-improvement won’t just go to any speaking and leadership organization; they’ll go to Toastmasters.
If we all work hard to unite the Toastmasters brand, our organization will position itself in a way where it can truly achieve its mission.
A brand is an exclusive and desirable idea embodied in products, places, services, people and experiences.
When we say exclusive and desirable idea – it truly means that the brand of an organization is exclusive and people have a desire to attain that brand. In Toastmasters we all know that the organization is unique – however it’s not easy to describe. We need a story to tell about this organization, and the brand refresh gives us this story. Think about the people we are trying to engage in Toastmasters – they vary in many different ways. Having one consistent position will help us to adapt our messaging to these varied audiences.
You can also see in this definition that a brand is embodied in products, places, services, people and experiences. Sometimes when we think of branding we instantly think of a tangible product however it involves much more. Think about Hollywood, Disney World, consulting businesses, your favorite actor or actress – these all have very distinct brands that are exclusive to what they provide.
Now the second half of the definition is: a great brand has the power to change perception, influence preference and command loyalty.
All great brands have changed people’s perceptions – they alter how people think of them. Think of Starbucks. Do you think they have the best tasting cup of coffee? Not necessarily, but we’re buying the experience as much as we are the cup of coffee.
If people prefer us, they join us. People interested in self-improvement won’t just go to any speaking and leadership organization; they’ll go to Toastmasters.
If we all work hard to unite the Toastmasters brand, our organization will position itself in a way where it can truly achieve its mission.
Toastmasters was founded 87 years ago. In that time, clubs and districts received little information on how to visually and verbally communicate the Toastmasters brand. As a result, over the years, Toastmasters clubs, districts and regions have increasingly distributed conference brochures, meeting materials and other communication with unique messaging and designs that were intended to display their individuality.
By early 2008, we recognized that this customization had evolved to the point where the Toastmasters brand was suffering. And while the Executive Committee determined that a true evaluation of the brand was likely necessary, a temporary text emblem was developed to give leaders an option.
By early 2009, it became clear that the organization needed to not only regain control of the brand, but evaluate how the brand was perceived.
Branding agencies were researched and interviewed. In November 2009, a branding agency was selected to help us conduct research. Innovation Protocol not only specializes in non-profit brand development, but many of its employees are current or former Toastmasters.
Our agency partner spent 4 months researching Toastmasters.
They talked with members, district leaders, board members and potential members
They reviewed our materials
They attended conferences, club meetings and club leader training
They researched the competition
Out of this research, came many significant challenges that face our organization.
One of these challenges is perception control.
Toastmasters was founded 87 years ago. In that time, clubs and districts received little information on how to visually and verbally communicate the Toastmasters brand. As a result, over the years, Toastmasters clubs, districts and regions have increasingly distributed conference brochures, meeting materials and other communication with unique messaging and designs that were intended to display their individuality.
By early 2008, we recognized that this customization had evolved to the point where the Toastmasters brand was suffering. And while the Executive Committee determined that a true evaluation of the brand was likely necessary, a temporary text emblem was developed to give leaders an option.
By early 2009, it became clear that the organization needed to not only regain control of the brand, but evaluate how the brand was perceived.
Branding agencies were researched and interviewed. In November 2009, a branding agency was selected to help us conduct research. Innovation Protocol not only specializes in non-profit brand development, but many of its employees are current or former Toastmasters.
Our agency partner spent 4 months researching Toastmasters.
They talked with members, district leaders, board members and potential members
They reviewed our materials
They attended conferences, club meetings and club leader training
They researched the competition
Out of this research, came many significant challenges that face our organization.
One of these challenges is perception control.
Toastmasters was founded 87 years ago. In that time, clubs and districts received little information on how to visually and verbally communicate the Toastmasters brand. As a result, over the years, Toastmasters clubs, districts and regions have increasingly distributed conference brochures, meeting materials and other communication with unique messaging and designs that were intended to display their individuality.
By early 2008, we recognized that this customization had evolved to the point where the Toastmasters brand was suffering. And while the Executive Committee determined that a true evaluation of the brand was likely necessary, a temporary text emblem was developed to give leaders an option.
By early 2009, it became clear that the organization needed to not only regain control of the brand, but evaluate how the brand was perceived.
Branding agencies were researched and interviewed. In November 2009, a branding agency was selected to help us conduct research. Innovation Protocol not only specializes in non-profit brand development, but many of its employees are current or former Toastmasters.
Our agency partner spent 4 months researching Toastmasters.
They talked with members, district leaders, board members and potential members
They reviewed our materials
They attended conferences, club meetings and club leader training
They researched the competition
Out of this research, came many significant challenges that face our organization.
One of these challenges is perception control.
A brand is an exclusive and desirable idea embodied in products, places, services, people and experiences.
When we say exclusive and desirable idea – it truly means that the brand of an organization is exclusive and people have a desire to attain that brand. In Toastmasters we all know that the organization is unique – however it’s not easy to describe. We need a story to tell about this organization, and the brand refresh gives us this story. Think about the people we are trying to engage in Toastmasters – they vary in many different ways. Having one consistent position will help us to adapt our messaging to these varied audiences.
You can also see in this definition that a brand is embodied in products, places, services, people and experiences. Sometimes when we think of branding we instantly think of a tangible product however it involves much more. Think about Hollywood, Disney World, consulting businesses, your favorite actor or actress – these all have very distinct brands that are exclusive to what they provide.
Now the second half of the definition is: a great brand has the power to change perception, influence preference and command loyalty.
All great brands have changed people’s perceptions – they alter how people think of them. Think of Starbucks. Do you think they have the best tasting cup of coffee? Not necessarily, but we’re buying the experience as much as we are the cup of coffee.
If people prefer us, they join us. People interested in self-improvement won’t just go to any speaking and leadership organization; they’ll go to Toastmasters.
If we all work hard to unite the Toastmasters brand, our organization will position itself in a way where it can truly achieve its mission.
A brand is an exclusive and desirable idea embodied in products, places, services, people and experiences.
When we say exclusive and desirable idea – it truly means that the brand of an organization is exclusive and people have a desire to attain that brand. In Toastmasters we all know that the organization is unique – however it’s not easy to describe. We need a story to tell about this organization, and the brand refresh gives us this story. Think about the people we are trying to engage in Toastmasters – they vary in many different ways. Having one consistent position will help us to adapt our messaging to these varied audiences.
You can also see in this definition that a brand is embodied in products, places, services, people and experiences. Sometimes when we think of branding we instantly think of a tangible product however it involves much more. Think about Hollywood, Disney World, consulting businesses, your favorite actor or actress – these all have very distinct brands that are exclusive to what they provide.
Now the second half of the definition is: a great brand has the power to change perception, influence preference and command loyalty.
All great brands have changed people’s perceptions – they alter how people think of them. Think of Starbucks. Do you think they have the best tasting cup of coffee? Not necessarily, but we’re buying the experience as much as we are the cup of coffee.
If people prefer us, they join us. People interested in self-improvement won’t just go to any speaking and leadership organization; they’ll go to Toastmasters.
If we all work hard to unite the Toastmasters brand, our organization will position itself in a way where it can truly achieve its mission.
A brand is an exclusive and desirable idea embodied in products, places, services, people and experiences.
When we say exclusive and desirable idea – it truly means that the brand of an organization is exclusive and people have a desire to attain that brand. In Toastmasters we all know that the organization is unique – however it’s not easy to describe. We need a story to tell about this organization, and the brand refresh gives us this story. Think about the people we are trying to engage in Toastmasters – they vary in many different ways. Having one consistent position will help us to adapt our messaging to these varied audiences.
You can also see in this definition that a brand is embodied in products, places, services, people and experiences. Sometimes when we think of branding we instantly think of a tangible product however it involves much more. Think about Hollywood, Disney World, consulting businesses, your favorite actor or actress – these all have very distinct brands that are exclusive to what they provide.
Now the second half of the definition is: a great brand has the power to change perception, influence preference and command loyalty.
All great brands have changed people’s perceptions – they alter how people think of them. Think of Starbucks. Do you think they have the best tasting cup of coffee? Not necessarily, but we’re buying the experience as much as we are the cup of coffee.
If people prefer us, they join us. People interested in self-improvement won’t just go to any speaking and leadership organization; they’ll go to Toastmasters.
If we all work hard to unite the Toastmasters brand, our organization will position itself in a way where it can truly achieve its mission.
A brand is an exclusive and desirable idea embodied in products, places, services, people and experiences.
When we say exclusive and desirable idea – it truly means that the brand of an organization is exclusive and people have a desire to attain that brand. In Toastmasters we all know that the organization is unique – however it’s not easy to describe. We need a story to tell about this organization, and the brand refresh gives us this story. Think about the people we are trying to engage in Toastmasters – they vary in many different ways. Having one consistent position will help us to adapt our messaging to these varied audiences.
You can also see in this definition that a brand is embodied in products, places, services, people and experiences. Sometimes when we think of branding we instantly think of a tangible product however it involves much more. Think about Hollywood, Disney World, consulting businesses, your favorite actor or actress – these all have very distinct brands that are exclusive to what they provide.
Now the second half of the definition is: a great brand has the power to change perception, influence preference and command loyalty.
All great brands have changed people’s perceptions – they alter how people think of them. Think of Starbucks. Do you think they have the best tasting cup of coffee? Not necessarily, but we’re buying the experience as much as we are the cup of coffee.
If people prefer us, they join us. People interested in self-improvement won’t just go to any speaking and leadership organization; they’ll go to Toastmasters.
If we all work hard to unite the Toastmasters brand, our organization will position itself in a way where it can truly achieve its mission.
A brand is an exclusive and desirable idea embodied in products, places, services, people and experiences.
When we say exclusive and desirable idea – it truly means that the brand of an organization is exclusive and people have a desire to attain that brand. In Toastmasters we all know that the organization is unique – however it’s not easy to describe. We need a story to tell about this organization, and the brand refresh gives us this story. Think about the people we are trying to engage in Toastmasters – they vary in many different ways. Having one consistent position will help us to adapt our messaging to these varied audiences.
You can also see in this definition that a brand is embodied in products, places, services, people and experiences. Sometimes when we think of branding we instantly think of a tangible product however it involves much more. Think about Hollywood, Disney World, consulting businesses, your favorite actor or actress – these all have very distinct brands that are exclusive to what they provide.
Now the second half of the definition is: a great brand has the power to change perception, influence preference and command loyalty.
All great brands have changed people’s perceptions – they alter how people think of them. Think of Starbucks. Do you think they have the best tasting cup of coffee? Not necessarily, but we’re buying the experience as much as we are the cup of coffee.
If people prefer us, they join us. People interested in self-improvement won’t just go to any speaking and leadership organization; they’ll go to Toastmasters.
If we all work hard to unite the Toastmasters brand, our organization will position itself in a way where it can truly achieve its mission.
Toastmasters International Where Leaders Are Made - will be the tagline moving forward. Different from a theme, this is an enduring message of who we are today. It will not change from year to year.
“In order to accomplish our mission, Toastmasters members, clubs and districts must provide one single, consistent message that demonstrates what Toastmasters is and what we offer the world.” – Toastmasters International President Michael Notaro, DTM
For many years, Toastmasters has been synonymous with public speaking, However the powerful combination of strengthening one’s competence in communication and building leadership skills through participation in Toastmasters is what differentiates Toastmasters International from other skill-building programs. The new official tagline, “Where Leaders Are Made,” reflects this synergy between communication and leadership. Toastmasters training helps members build their competence in communication so they can gain the confidence to speak effectively and lead others.
It is important that we all understand what this tagline means. It is not intended to summarize the entire member experience; rather, it represents what differentiates Toastmasters. It tells members and potential members what makes Toastmasters different from any other option they could choose to grow their communication and leadership skills.
By consistently implementing this tagline along with the supporting brand positioning messages and imagery, you convey to the world that Toastmasters owns that place where members join and gain confidence in public speaking and communication. That confidence often gives them the strength to lead. Regardless of whether a Toastmaster has chosen to become a leader or not, but the mere fact that they are strong, clear and confident communicators, they are often naturally sought out as mentors, advisors and leaders.
Thanks for your time, I’d like to conclude this presentation and answer any questions you may have. For those questions I cannot answer I’ll direct the inquiries to World Headquarters – brand@toastmasters.org.