Three key design factors and eight top tips for designing and running a market intelligence function. These slides are based on our long experience of helping technology organisations to design, build and run a market insight and market intelligence function.
BlackBerry Q10 failed in the Indian market and globally due to several marketing problems. It did not attract new customers or bring back former BlackBerry users. Key issues included lack of product differentiation, high price, and poor third-party app selection on the new BlackBerry 10 OS. Consumer behavior analysis showed BlackBerry Q10 did not satisfy consumer needs or match trends in touchscreen phones. To succeed, BlackBerry needs to shift to touchscreens, adopt Android for apps, and lower the price to be competitive.
The document summarizes the development and design of the Iridium satellite constellation system, which was envisioned as a global mobile satellite communications network. It describes how the initial concept was inspired by addressing gaps in existing cellular coverage. The system's design included 77 low Earth orbit satellites to provide global coverage, connected via crosslinks and gateways to terrestrial networks. The complex system faced significant technical, financial, regulatory and commercial challenges to realize its vision of being able to connect wireless users anywhere on Earth.
The document discusses the Iridium satellite system (ISS), which uses 66 low-Earth orbit satellites to provide global wireless communications coverage. ISS allows users to make phone calls from anywhere in the world by routing signals between satellites and ground stations. ISS aims to provide an emergency alert system to warn of natural disasters like earthquakes and tsunamis in order to reduce casualties.
This is the presentation we made for the course New Product Development in September 2014. It was and international online course imparted by Avraham Shtub (Technion Israel Institute of Technology) and Jaze Ebreo (Yale School of Management) Our team was Jianyu Yang and Xiaohui Zhong from Fudan University (Shanghai, China) and me from EGADE (Monterrey, Mexico)
Modern marketing organizational structure @kaykas - jascha kaykas-wolffJascha Kaykas-Wolff
Organizational design and restructuring is not new. But, with the requirement to create data-driven marketing organizations and support marketers who show bottom line results more emphasis is being placed on marketing leaders to structure their teams and business in a way that is agile and impactful.
Reflecting on this, and doing some additional research of my own, I was struck by the lack of published material describing how one might go about building a marketing organization that addresses business challenges happening right now and most importantly that can drive results right now.
Over the past several years as I’ve been fortunate to lead marketing organizations for enterprise and mid-market businesses. During this time I’ve developed an organizational playbook that can scale to virtually any size of business, is highly adaptable, and has a proven track record for success.
Enclosed is the core framework for what I believe is an ideal composition for the modern marketing organization. I’m looking forward to your feedback. - Jascha
This document discusses organizational insights for a company. It includes an agenda covering GM/Opex analysis, organizational structure, business processes, strategy and business development team charter, and culture. The GM/Opex analysis evaluates different business units. The organizational structure section proposes a high-performance structure. The business processes section outlines key processes like project lifecycles and monthly operations reviews. The strategy and BD team charter defines the charter and due diligence process. Finally, the culture section lists elements of a winning culture like accountability, hiring, incentives, and professionalism.
This document provides information about training Yukon EMS personnel on the Iridium satellite phone. It discusses what Iridium is, topics to be covered in the training including international dialing patterns and basic phone operation. The training will cover features and benefits of the Iridium phones as well as disadvantages. It provides instructions on making calls, using external antennas, menu operations like setting speed dials, and importance of monthly testing.
BlackBerry Q10 failed in the Indian market and globally due to several marketing problems. It did not attract new customers or bring back former BlackBerry users. Key issues included lack of product differentiation, high price, and poor third-party app selection on the new BlackBerry 10 OS. Consumer behavior analysis showed BlackBerry Q10 did not satisfy consumer needs or match trends in touchscreen phones. To succeed, BlackBerry needs to shift to touchscreens, adopt Android for apps, and lower the price to be competitive.
The document summarizes the development and design of the Iridium satellite constellation system, which was envisioned as a global mobile satellite communications network. It describes how the initial concept was inspired by addressing gaps in existing cellular coverage. The system's design included 77 low Earth orbit satellites to provide global coverage, connected via crosslinks and gateways to terrestrial networks. The complex system faced significant technical, financial, regulatory and commercial challenges to realize its vision of being able to connect wireless users anywhere on Earth.
The document discusses the Iridium satellite system (ISS), which uses 66 low-Earth orbit satellites to provide global wireless communications coverage. ISS allows users to make phone calls from anywhere in the world by routing signals between satellites and ground stations. ISS aims to provide an emergency alert system to warn of natural disasters like earthquakes and tsunamis in order to reduce casualties.
This is the presentation we made for the course New Product Development in September 2014. It was and international online course imparted by Avraham Shtub (Technion Israel Institute of Technology) and Jaze Ebreo (Yale School of Management) Our team was Jianyu Yang and Xiaohui Zhong from Fudan University (Shanghai, China) and me from EGADE (Monterrey, Mexico)
Modern marketing organizational structure @kaykas - jascha kaykas-wolffJascha Kaykas-Wolff
Organizational design and restructuring is not new. But, with the requirement to create data-driven marketing organizations and support marketers who show bottom line results more emphasis is being placed on marketing leaders to structure their teams and business in a way that is agile and impactful.
Reflecting on this, and doing some additional research of my own, I was struck by the lack of published material describing how one might go about building a marketing organization that addresses business challenges happening right now and most importantly that can drive results right now.
Over the past several years as I’ve been fortunate to lead marketing organizations for enterprise and mid-market businesses. During this time I’ve developed an organizational playbook that can scale to virtually any size of business, is highly adaptable, and has a proven track record for success.
Enclosed is the core framework for what I believe is an ideal composition for the modern marketing organization. I’m looking forward to your feedback. - Jascha
This document discusses organizational insights for a company. It includes an agenda covering GM/Opex analysis, organizational structure, business processes, strategy and business development team charter, and culture. The GM/Opex analysis evaluates different business units. The organizational structure section proposes a high-performance structure. The business processes section outlines key processes like project lifecycles and monthly operations reviews. The strategy and BD team charter defines the charter and due diligence process. Finally, the culture section lists elements of a winning culture like accountability, hiring, incentives, and professionalism.
This document provides information about training Yukon EMS personnel on the Iridium satellite phone. It discusses what Iridium is, topics to be covered in the training including international dialing patterns and basic phone operation. The training will cover features and benefits of the Iridium phones as well as disadvantages. It provides instructions on making calls, using external antennas, menu operations like setting speed dials, and importance of monthly testing.
The document provides an executive summary and agenda for a presentation on driving customer intelligence through social CRM. The executive summary outlines how Disney can enhance its existing CRM with social media data to improve business models like web property ad revenues and new revenue sharing partnerships. The agenda covers topics like the proposed social CRM platform, marketing analysis, business models, and Q&A.
This document discusses how analytics can provide competitive advantages for businesses. It explains that analytics involves translating customer, market, and company data into actions through a combination of knowledge, skills, and technology to support faster and better decision making. The document outlines several types of insights that can be gained, such as competitive insights, market insights, and business insights. It then provides examples of initial analytics projects that can be undertaken, including sales forecasting, price analysis, brand and reputation tracking, and gathering customer insights. Finally, it describes the services that AnalitiQs provides to help organizations successfully introduce and improve their analytics capabilities.
The document discusses how UX practitioners and marketing researchers need to work more closely together. While they have different focuses and methodologies, combining their expertise could help organizations better understand users and customers. Emerging technologies also provide new opportunities for gathering insights. By sharing information and collaborating, UX and marketing teams can create more effective digital experiences that are both usable and persuasive.
The New Normal: Predictive Power on the Front LinesInside Analysis
The Briefing Room with Mike Ferguson and Alteryx
Live Webcast on Feb. 12, 2013
Today's savvy organizations know that a streamlined approach to data and applications can put the power of predictive analytics right where it needs to be: in the hands of the user. Sure, training is still required, but a real revolution is underway for the graphic design of such user interfaces. Central to this overhaul of design is the concept of intelligent, simple workflow, which enables users to get things done in an orderly fashion.
Check out the slides for this episode of The Briefing Room to hear analyst Mike Ferguson of Intelligent Business Strategies as he explains why interface design and workflow must go hand-in-hand. He will be briefed by Matt Madden of Alteryx, who will tout his company’s predictive platform, a solution that leverages an array of traditional and Big Data analytics applications, designed for problem solvers and decision makers. Madden will also provide several customer use cases that demonstrate the new normal in predictive analytics.
It’s important to understand the potential impact that a new disruptive technology might have on the marekt. The role of the Market Opportunity Analysis (MOA) is to help guide the process of better understanding of the most important market segments, how fast the opportuity is growing, what are the key sustainable differentiations and why are these important. Finally, the purpose of the MOA is to, on one hand, describe the key value propostions and to profile the most important use cases and how best to acquire customers.
We have prepared the following template which describes the MOA process and how outlines the factors for successfully growing market share. Our IRG MOA PowerPoint takes you through the key steps for learning about emerging market opportunities and using that learning to influence strategic decision making.
Nickelring Corp has developed a data analytics solution targeting SMEs. Over 3 weeks, an 11 person team validated the market need, tested the value proposition, and analyzed competitors. The team found SMEs are underserved by current analytics tools. Nickelring will differentiate by offering an easy to use, fast, and cost effective solution. The team will further develop the prototype and business model in the next project phase.
This document discusses the differences between digital media research and monitoring. It states that research provides valuable insights through in-depth analysis of online conversations across all digital channels, while monitoring is best for ongoing tracking of specific campaigns, issues, or brands. The document recommends beginning with research to understand audiences and trends before engaging in monitoring or online campaigns. It also provides examples of how businesses and organizations can utilize digital media research.
The document provides an overview of Global Intelligence Alliance (GIA), an advisory group that provides on-demand market and competitive intelligence across the technology, media, and telecommunications industries. GIA works with clients to develop strategic plans, evaluate sales and marketing strategies, conduct M&A screening, and provide competitive intelligence. The document highlights GIA's network of over 70 experts worldwide and examples of its advisory work and client projects in areas such as telecom, hardware, software, and media.
The document discusses how marketers can leverage technology in their roles. It outlines various technologies that marketers can use internally like data analytics and customer relationship management tools as well as external technologies for social media, mobile, and programmatic advertising. It also provides examples of the services that Paul Writer, a marketing advisory and services firm, offers to clients which include marketing programs, community management, and custom publishing.
The document discusses how information technology can transform industries by providing competitive advantages when used strategically. It covers challenges of IT adoption and best practices for overcoming them, how IT can support decision making, and how to measure IT project success. Emerging IT trends are also addressed, along with current topics like disruptive business models and technology-enabled opportunities. The document emphasizes an experimentation philosophy and provides materials like case studies and faculty articles.
Self-service business analytics tools allow business users to access and analyze data without extensive technical skills. This presentation discusses the rationale, market, and risks of these tools. The rationale is to empower users, address skills shortages, and reduce IT workload. Key players in the market offer varied functionality from desktop to cloud. Risks include data quality issues, lack of user skills, and weak governance if tools are decentralized without controls. Strong training and governance are needed for safe, effective self-service analytics.
PMR is a British-American market research and consulting firm that has been operating since 1995 and specializes in markets in Central, South, and Eastern Europe. It has over 90 experts located primarily in Poland. PMR conducts consumer and market research, business consulting, and publishes off-the-shelf market reports. Its core sectors are construction, retail, FMCG, pharma/healthcare, IT/telecoms, and industrial production. PMR has three specialized divisions for research, publications, and consulting. It distinguishes itself through its dedicated team, portfolio of information products, regional expertise, and ability to coordinate multi-country projects. PMR works on diverse client needs including market assessments, research, consulting,
This document discusses identifying and measuring a company's intangible capital (IC). It begins by explaining the different types of intangible capital: human capital (employees), structural capital (processes, systems, intellectual property), and relationship capital (partners, customers). It then provides examples of questions to help identify a company's core IC in each area. The document concludes by showing how IC assessment can be visualized and used to evaluate different areas of a company's performance.
The document discusses e-business strategy and implementation planning. It defines strategy and outlines the key steps: propose a future situation, assess the current internal and external environment, and choose a strategy. Implementation planning involves refining scope, identifying activities and resources, developing a schedule, planning procurement and budgets, and managing risks. The outputs should be a project plan to guide effective implementation.
Raygain Market Research Service OfferingsParth Verma
Raygain Technologies provides market research and analytics services globally. It offers qualitative and quantitative research solutions across various industries. Some key services include customer satisfaction surveys, new product testing, brand perception studies, and advertising effectiveness evaluations. Raygain has expertise conducting primary and secondary research using methods like phone interviews, online surveys, and panels. It has specialized teams to collect, analyze, and report data along with survey programming and IT applications to support complex projects.
Raygain Market Research Service OfferingsParth Verma
Raygain Technologies provides market research and data services. It offers qualitative and quantitative research solutions across various industries globally. Raygain's capabilities include market research studies, data collection via phone and web interviews, data processing, analytics, and reporting. It has expertise conducting customer satisfaction, brand, product, and advertising studies as well as employee surveys. Raygain leverages various technologies like survey programming, IT applications, and advanced data tools.
The is presentation was delivered at the Online Community Engagement conference in Sydney on 1 Nov 2012. I picked the dense topic of data, analytics and reporting and how it is critical in the social business journey. How it should/can be used to build compelling business cases.
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....Lacey Max
“After being the most listed dog breed in the United States for 31
years in a row, the Labrador Retriever has dropped to second place
in the American Kennel Club's annual survey of the country's most
popular canines. The French Bulldog is the new top dog in the
United States as of 2022. The stylish puppy has ascended the
rankings in rapid time despite having health concerns and limited
color choices.”
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The document provides an executive summary and agenda for a presentation on driving customer intelligence through social CRM. The executive summary outlines how Disney can enhance its existing CRM with social media data to improve business models like web property ad revenues and new revenue sharing partnerships. The agenda covers topics like the proposed social CRM platform, marketing analysis, business models, and Q&A.
This document discusses how analytics can provide competitive advantages for businesses. It explains that analytics involves translating customer, market, and company data into actions through a combination of knowledge, skills, and technology to support faster and better decision making. The document outlines several types of insights that can be gained, such as competitive insights, market insights, and business insights. It then provides examples of initial analytics projects that can be undertaken, including sales forecasting, price analysis, brand and reputation tracking, and gathering customer insights. Finally, it describes the services that AnalitiQs provides to help organizations successfully introduce and improve their analytics capabilities.
The document discusses how UX practitioners and marketing researchers need to work more closely together. While they have different focuses and methodologies, combining their expertise could help organizations better understand users and customers. Emerging technologies also provide new opportunities for gathering insights. By sharing information and collaborating, UX and marketing teams can create more effective digital experiences that are both usable and persuasive.
The New Normal: Predictive Power on the Front LinesInside Analysis
The Briefing Room with Mike Ferguson and Alteryx
Live Webcast on Feb. 12, 2013
Today's savvy organizations know that a streamlined approach to data and applications can put the power of predictive analytics right where it needs to be: in the hands of the user. Sure, training is still required, but a real revolution is underway for the graphic design of such user interfaces. Central to this overhaul of design is the concept of intelligent, simple workflow, which enables users to get things done in an orderly fashion.
Check out the slides for this episode of The Briefing Room to hear analyst Mike Ferguson of Intelligent Business Strategies as he explains why interface design and workflow must go hand-in-hand. He will be briefed by Matt Madden of Alteryx, who will tout his company’s predictive platform, a solution that leverages an array of traditional and Big Data analytics applications, designed for problem solvers and decision makers. Madden will also provide several customer use cases that demonstrate the new normal in predictive analytics.
It’s important to understand the potential impact that a new disruptive technology might have on the marekt. The role of the Market Opportunity Analysis (MOA) is to help guide the process of better understanding of the most important market segments, how fast the opportuity is growing, what are the key sustainable differentiations and why are these important. Finally, the purpose of the MOA is to, on one hand, describe the key value propostions and to profile the most important use cases and how best to acquire customers.
We have prepared the following template which describes the MOA process and how outlines the factors for successfully growing market share. Our IRG MOA PowerPoint takes you through the key steps for learning about emerging market opportunities and using that learning to influence strategic decision making.
Nickelring Corp has developed a data analytics solution targeting SMEs. Over 3 weeks, an 11 person team validated the market need, tested the value proposition, and analyzed competitors. The team found SMEs are underserved by current analytics tools. Nickelring will differentiate by offering an easy to use, fast, and cost effective solution. The team will further develop the prototype and business model in the next project phase.
This document discusses the differences between digital media research and monitoring. It states that research provides valuable insights through in-depth analysis of online conversations across all digital channels, while monitoring is best for ongoing tracking of specific campaigns, issues, or brands. The document recommends beginning with research to understand audiences and trends before engaging in monitoring or online campaigns. It also provides examples of how businesses and organizations can utilize digital media research.
The document provides an overview of Global Intelligence Alliance (GIA), an advisory group that provides on-demand market and competitive intelligence across the technology, media, and telecommunications industries. GIA works with clients to develop strategic plans, evaluate sales and marketing strategies, conduct M&A screening, and provide competitive intelligence. The document highlights GIA's network of over 70 experts worldwide and examples of its advisory work and client projects in areas such as telecom, hardware, software, and media.
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Raygain Technologies provides market research and data services. It offers qualitative and quantitative research solutions across various industries globally. Raygain's capabilities include market research studies, data collection via phone and web interviews, data processing, analytics, and reporting. It has expertise conducting customer satisfaction, brand, product, and advertising studies as well as employee surveys. Raygain leverages various technologies like survey programming, IT applications, and advanced data tools.
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