This document discusses key trends in digital marketing in 2015, including the increasing use of programmatic buying technology. While many marketers are aware of trends like programmatic buying, there remains gaps in fully understanding and applying these technologies. Specifically, marketing departments still operate in silos and lack integrated strategies, digital marketing relies on complicated jargon that is difficult for non-technical marketers to understand, and marketing has traditionally emphasized creativity over data-driven approaches. The document argues that digital marketing provides opportunities to measure ROI and do more with less resources when approaches are integrated, data-focused, and non-technical. It introduces Manhattan's portfolio of digital marketing products and services that take an omnichannel and analytics-driven approach to address these