The PS2 is the most successful console to date in terms of units sold, play station2 from economic view, and with statistics over years and comparing to other products of console games

1. PlayStation 2
The PS2 is the most successful console to date in terms of units sold

2. Major
Manufacturing
Leaders
In Console game market there are five
companies ruling: Sony Computer
Entertainment, Atari, Sega Enterprises
LTD., Nintendo Co., and Microsoft
Corp
There are 8 generations for the video
game products, our main concern in
this research is PlayStation 2 belongs
to Generation 6, first released in
Japan In March 4th 2000

3. Gaming
Industry
segmentation

4. Console
Games over
years

5. Market
Volume
Platform Firm Released Units sold
PlayStation 2 Sony 2000 >155 million
PlayStation Sony 1994 102.49 million
Wii Nintendo 2006 101.63 million
Xbox 360 Microsoft 2005 84 million
PlayStation 3 Sony 2006 >83.8 million
PlayStation 4 Sony 2013 79 million
Nintendo
Entertainment System
Nintendo 1983 61.91 million
Super Nintendo
Entertainment System
Nintendo 1990 49.10 million
Nintendo 64 Nintendo 1996 32.93 million
Sega Genesis Sega 1988 30.75 million
Atari 2600 Atari 1977 30 million

6. Sony Portfolio (1/3)
• SONY COMPUTER ENTERTAINMENT INC.
Recognized as the global leader &
company responsible for the progression
of consumer based computer
entertainment
• A breakdown of Sony Group's sales by
category of product or service:
Electronics ,Games, Music, Motion
Pictures ,Insurance & Other

7. Sony Portfolio (2/3)

8. Sony
Portfolio
(3/3)

9. Market Type
•Monopolistic Competition
•Many sellers (Sony, Nintendo
& Microsoft…..)
•Slightly differentiated
products ( PlayStation, Wii &
Xbox….)
•Each seller sets a price for its
own product

10. Market Share (1/2)

11. Market Share (2/2)

12. Factors
affected
supply
Customs Regulations
Technology
Limited capability to
cover the demand
(supply only 50,000
units weekly)
And PS2 & PS3
overlap
Expectations
( under estimation
planning )
Number of sellers
(New distribution
channels introduced
online sales)

13. Factors
affected
Demand
Pricing & prices of related goods:
premium pricing strategy, due to
the market share problems the
company dropped the prices little
by little every year.
Technological advance:
Incorporation of both CD and DVD
formats, also offers compatibility
with old versions of games
Plus Massively multiplayer online
games
Competitors poor performance
and technology
Price of related goods : software
gaming availability & launching
new series of games
Tastes (Fashion - cool brand
name)
Rise in Gaming across the world –
Gaming is increasingly being
penetrated across the world and
especially being adopted in
developing economies and
emerging markets.
Number of buyers

14. Gamer
Statistics:

15. Cross elasticity (PlayStation 2 soft ware & hardware)
E =
percentage change in quantity of X demanded
percentage change in price of Yxy
Esw.hw =(2.9-223)/(299-129)= -1.2
E(sw,hw) < 0 Complements P(hw)  Q(sw)
Cross Elasticity ResponsivenessType of Good

16. Cross elasticity (PlayStation 2 soft ware &
hardware) Cont.
-
5.00
10.00
15.00
20.00
25.00
-
50.00
100.00
150.00
200.00
250.00
300.00
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
SW Annual sales (Million unit) 2.90 35.40 121.80 189.90 222.00 252.00 223.00 193.00 103.70 35.70 16.40 7.90
HW Annual Sales (Million unit) 1.41 9.20 18.07 22.52 20.10 16.17 16.22 14.20 13.70 7.90 7.30 6.40
HW vs SW annual sales
SW Annual sales (Million unit) HW Annual Sales (Million unit)

17. Cross elasticity (PlayStation 2 soft ware &
hardware) Cont.
-
5.00
10.00
15.00
20.00
25.00
0
50
100
150
200
250
300
350
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
Price per unit 299 299 199 179 179 179 129 129 129 99 99 99
HW Annual Sales (Million unit) 1.41 9.20 18.07 22.52 20.10 16.17 16.22 14.20 13.70 7.90 7.30 6.40
PS2 HW & Price per year
Price per unit HW Annual Sales (Million unit)

18. Conclusion
PlayStation 2 is a
revolutionary computer
entertainment system
set to reinvent the
nature of video games.
PlayStation 2 is a culture
changer
Technology pioneer
Product
Thank You
PlayStation2