This document describes a proposed mobile app called iAlyzer that uses facial recognition to measure a user's blood alcohol concentration level without the need to blow into a device. It is currently in the concept stage of development. The app would use a proprietary technique to correlate facial readings to breathalyzer measurements. The goal is to launch the app within 12-18 months for both Android and iPhone. It has the potential for a huge market and revenue from user payments or commercial licenses. The founder is seeking a $500K investment for salaries, research and development, clinical studies, marketing, and operations to develop and launch the app.

1. Non intrusive Alcohol Detection Mobile App
Patent pending
iAlyzer
Sylvain Cardinal

2. Vision / Elevator Pitch
Mobile application using facial recognition mechanism in order to
measure an individual’s blood alcohol level concentration.
Using a proprietary measurement technique, potentially patentable,
the app makes a correlation between elements of the facial readings it
takes and the accurate measurements and results of today’s
breathalyzers captured in a clinical study.
The objective, provide the market with a unique “breathalyzer” app
that all it needs is to look at your face, no blowing into the tube,
available for both Android or iPhone smartphones.

3. Traction
CONCEPT stage now.
Almost R&D ready!
Estimated time from development to launch can
be achieved within 12-18 months.

4. Market Opportunity
and Revenue Model
Market potential is huge. Anyone wanting to measure their alcohol
level before driving or for any other purposes.
Millions of users that could pay 35$ to fully unlock the app for
lifetime tests or buy “test tokens” within the app on a per use basis.
PLUS…potential commercial/government licensing opportunity of
the technology along with in-app ad space possible.
Potential license: Could you imagine a car maker licensing this
mechanism so it could become built-in their line of cars for drivers
to test themselves within the car while looking at the rear mirror?

5. The Problem
Lack of availability or portability of “breathalyzers”…not very
sexy to blow into a tube at the bar in front of everyone.
Today’s air blowing breathalyzers are working
fine. But they need to be fine-tuned, tested,
validated. HUGE COSTS without talking about the
portability issue for the average user.
This is all made easy with this app.
Current Solutions

6. Quick User Case
You are having a few drinks with friends and you are not sure you
could drive or not.
You remember this app you had registered and created your personal
profile on while being sober.
You launch the app at the bar and start looking at your phone’s
camera for few seconds, wait for the completion signal and voila! The
app has made facial elements calculations between your “sober”
profile and this reading you have just completed.
You are then being displayed an accurate reading of your blood
alcohol level based on the difference recorded.

7. Team..Just me for now..
Sylvain Cardinal
Multitasking and polyvalent individual with 20+ years experience in various
technical, operational, account and product management positions devoted
to three multinationals, Lawson Software (Medi-Solutions), IBM and
Cardinal Health (Pyxis, Alaris).
Various assessment and analysis skills in technology including:
Agile/scrum software development scope, first line SW/HW technical
support, installation and deployment of software solutions.
Strong ability to adequately disseminate technology, dissolve customer
fears and adequately taylor solutions to specific needs.

8. Financials
•Year 1: Development and Testing
•Year 2: Launch and start selling app
•Mid Year 3 target: at least recoup the original
investment with strong user base of at least 250k users
with 40% paid users

9. Competition
This is a 1 off, first of its kind.
If this works like I think it will, this will be a major market
disturber.
Should we be successful in getting patent on this, there
will be limited competition.

10. Investment
Looking for 500K$ against either convertible debt or equity.
Timing: raise by fall of 2016
This is a PRE-SEED round
Key Use of Proceeds (as % of total raise)
•Founder’s salary (main PM resource) (2 years): 30%
•R&D (mostly overseas dev.): 30%
•Clinical study: 20%
•Launch and marketing: 15%
•Operations and website: 5%

11. Contact
Sylvain Cardinal
email: info@ialyzer.com