Local ID is an enterprise platform that combines data, CRM, and collaboration tools to help retail and restaurant chains better target their marketing and operations at the local level. The platform provides a centralized system to manage local activities at scale, institutionalize best practices, and increase engagement between corporate, field, and store teams. Local ID was founded in 2014 and has over 30 national brand customers.

1. CONFIDENTIAL 2
INTRODUCING THE FIRST ENTERPRISE PLATFORM
TARGETING RETAIL AND RESTAURANT CHAINS
TO COMBINE DATA WITH CRM AND COLLABORATION
+ + =
GEO DATA CRM COLLABORATION

2. CONFIDENTIAL
LOCAL IS THE DIFFERENTIATOR FOR MULTI-UNIT BRANDS
6
Chris Tolles CEO topix.com 2011 ** Brand Muscle 10/27/15
*** National Retail Chains Focusing on Local Touches Los Angeles Times 10/27/15
90% CONSUMER
SPENDING DONE
WITHIN 10 MILES OF
HOME*
FACE TO FACE
EVENTS BUILD
TRUST IN THE
COMMUNITY**
LOCAL EVENTS,
SPONSORSHIPS
ARE KEY TO LOCAL
ACTIVATION**
“CONSUMERS EXPECT YOU TO BE RELEVANT, TO KNOW THEM AND TO SERVE THEM” Christina Shi, NIKE***

3. CONFIDENTIAL 7
2000 2005 2010 2015
FOUNDER’S 3RD COMPANY FOCUSED ON ENTERPRISE-LOCAL
LOCAL IN-STORE TV FOR NATIONAL BRANDS LOCAL PLATFORM FOR NATIONAL BRANDS
LOCAL ID TEAM BRINGS 75 COLLECTIVE YEARS EXPERIENCE
LOCAL MOBILE ADS FOR NATIONAL BRANDS
ACQUIRED
ACQUIRED

4. WHY WE BUILT LOCAL ID
• OPERATORS AT THE UNIT-LEVEL CHALLENGED TO ASSIST WITH MARKETING
• EVERY LOCATION AND ITS NEIGHBORHOOD IS UNIQUE AND DIFFERENT
• EMPLOYEE TURNOVER IS HIGH - STALE SYSTEMS, TRACKING AND METHODS
• BEST PRACTICES ARE UNORGANIZED AND DE-CENTRALIZED
• LACK OF MEASURABILITY FOR LOCAL MARKETING INITIATIVES
• TOO MANY SYSTEMS CREATES INEFFICIENT EXECUTION
CONFIDENTIAL

5. CONFIDENTIAL
BUREAU OF LABOR STATISTICS, 2015
2 MILLION STORES IN US
20 MILLION EMPLOYED IN US
MARKET SIZE

6. CONFIDENTIAL
LOCAL ID TARGETING 3-TIERED MARKETING & OPERATING ORGANIZATIONS
10
CORPORATE
FIELD
STORE
CMO
VP MARKETING
VP REGIONAL MARKETING
DIR REGIONAL MARKETING
DIRECTOR OF OPERATIONS
DISTRICT MANAGER
FIELD MARKETING MANAGER
REGIONAL MARKETING MANAGER
REGIONAL MARKETING SPECIALIST
AREA MANAGER
STORE OPERATOR
STORE MANAGER
GENERAL MANAGER
MARKET PARTNER
COMMUNITY AMBASSADOR
ROLE TYPES
CENTRAL VISIBILITY
MEASURABILITY
INSTITUTIONALIZED KNOWLEDGE
IMPROVED AND UPDATED TOOLS -
TO RETAIL EMPLOYEES
PROVIDE TOOLS FOR LOCAL OPERATORS
INCREASE LSM/LRM PRODUCTIVITY
INCREASE SAME-STORE-SALES
LIFT SALES
SIMPLE EXECUTION
BUILD LOCAL RELATIONSHIPS
PARTICIPATE IN COMMUNITY
VALUE

7. SINGLE SYSTEM TO MANAGE LOCAL AT SCALE
✓ TURNKEY
✓ REAL-TIME
✓ RELEVANT
✓ SCALABLE
INSTITUTIONALIZE
LOCAL KNOWLEDGE
INCREASED ENGAGEMENT
AND COLLABORATION
BUILD GREATER BRAND
AWARENESS BY ACTIVATING
AROUND MORE EVENTS
SYSTEMIZE
BEST PRACTICES
TO BUILD PLAYBOOK
DISCOVER LOCAL BUSINESSES,
EVENTS AND TIMELY OPP’S
ACTIVATE LOCAL
MOBILE AD BUY FOR
NEW CUSTOMER AWARENESS
THEN BEGIN TO RECORD,
MEASURE + ATTRIBUTE
ALL WITHIN ONE CENTRALIZED
ENTERPRISE PLATFORM
ACTIVATE LOCAL STORE
INITIATIVES ON THE GROUND

8. CONFIDENTIAL
DATA AGGREGATION
17
WEATHER
EVENTS
LANDMARKS
LANDMARKS
PEOPLE
BUSINESS
LISTINGS

9. CONFIDENTIAL
PLATFORM PARTNERS INCLUDE

10. SOLVING THE LOCAL CHALLENGES FOR LARGE ENTERPRISES
• NAVIGATE AND MEASURE LOCAL MARKETING AND OPERATIONAL RESOURCES
• PRESCRIBE LOCAL MARKETING ACTIVITIES TO IMMEDIATELY IMPACT STORE SALES
• CENTRAL DATABASE TO INSTITUTIONALIZE BEST PRACTICES
• ACCELERATE NEW EMPLOYEES ON NEW LOCAL PLAYBOOK
• CENTRALIZED COLLABORATION FOR SINGLE KNOWLEDGE CENTER
CONFIDENTIAL

11. CONFIDENTIAL
LOCAL ID SUMMARY
20
• LOCAL ID FOUNDED IN 2014
• FUNDED BY TIER ONE VENTURE CAPITAL FUNDS
• 30+ NATIONAL BRANDED CUSTOMERS
• HEADQUARTERED IN VENICE BEACH, CA
• TEAM HAS 75+ COLLECTIVE YEARS MULTI-UNIT EXPERIENCE
• FORBES LIST OF HOTTEST 2015 MARKETING PLATFORMS
• STREETFIGHT FINALIST FOR ENTERPRISE - LOCAL PLATFORM