PlaynBrag is a social media & social sports betting app that provides an immersive social experience for Sports Fans. Where friends & other social groups can bet against each other on live sport seamlessly online – Players can set up or join social bets in an online social environment in under 40 seconds while also consuming & interacting on all of the latest content on their sport with our dedicated social media feed for each sport.

1. PlaynBrag
Pitch
EIS Approved

2. PlaynBrag is a social media
& social sports betting App
that is seeking to disrupt
the sports betting &
fantasy sports Industry

3. Snap Shot of Market We Are Seeking To Disrupt
• 100 million Fantasy Sports players globally
• Global sports betting industry market in 2020 worth
US $203 billion
• UK remote sports betting market worth £2.33 billion in 2020
• UK - 4.9 million sportsbook customers / 3 million fantasy sports
players across the 5 sports we currently provide on our app
• US Fantasy sports market - 59.3 million players in the U.S
worth US $8.4 Billion
• 14 states offer online sports betting in the U.S. - $17 Billion
wagered with $1.2 billion in revenue

4. • How we intend to disrupt the
market is by offering the customer
“An Immersive Social Sports
App Experience”

5. With 5 Global Sports Offerings on the App
Premier League Football
Champions League
Formula 1
Golf
Tennis
Swipe for each sport –
* NFL, NBA, NHL & AFL
(Integrated & tested on web services)

6. Creating Habitual Users
• Create habitual users with our social
media feed page for each sport, where
they can consume & interact on all of
the latest content, on their preferred
sport, and also engage in the betting
tabs which are at the footer of each
social media page

7. Frictionless User Experience
• While also enabling our players to
set up & join social bets with friends
& other social groups seamlessly in
under 40 seconds

8. Enhanced User Engagement Features
i) Live Scoring
• Player’s bet updates in real time
with live scoring where each player’s
positions are constantly changing,
offering them a highly engaged user
experience

9. ii) Comments Feature
• There is a comments feature, in the
bets section, where players can
exchange banter / trash talk with
each other when their bet is in-play -
Further enriching the engagement
& user experience

10. Public Section
• Public Bets & Leaderboards are also
available within the app to give the
players opportunities to win bigger
pots & grow the community further

11. Taking Market Share
• We seek to take significant market share
from sports betting & fantasy sports
providers based on giving our customer
better value, with our superior offering –
whilst also creating a new market for
social betting

12. Route to Market
• Golf Fans (most engaged audience)
• Premier League Football Fans (lowest to acquire
@ GBP £1.13)
We use video mobile facebook marketing to
acquire our customers – (using multiple lookalike
audiences)
• We will also sponsor sports podcasters & other
prominent sports social influencers & get them
to create & promote large public cash pots with
their community on our app

13. Our KPIs
•50% of newly registered users create a bet
Golf Tournament
•Cost to acquire registered users – GBP £1.35
(App install & user registered)
•53% converting to active players
•Average of 5 players per private league
•84% of active players coming back daily
•90% of active players bought more virtual credits
(converted to cash players)

14. Competition/Market Validation
• Paddy Power - Global Sportsbook –
Fantasy Sports Offering on their app for the UK /
Irish Market validating there is an appetite for
this type of market in this region now
• DraftKings – Daily Fantasy Sports Company –
*Valued @ $20 Billion (most similar to our model
– except @ PlaynBrag’s you can set up & join bets
much faster, is customized for social betting & has
sports social content with the social media feeds)
*As of June 2021

15. Business Model
• 7.5% commission charge for all winning cash
pots / 10% commission for all winning *virtual
pots
*Each customer receives 20 virtual credits when
signing up. Thereafter they must buy more
virtual credits where they can also cash them in
Virtual Credits also allow players to bet cross
currency with other players

16. Key Takeaways
• Ready to scale –
➢ UK Gambling Licence acquired, we are fully compliant & all our regulartory
requirements are in place, which are all done internally so as to keep our
costs down
➢ Accepting live payments with paying customers
➢ Clear route to market with a low & sustainable CAC (Cost to acquire customer)
market entry with a massive market opportunity
➢ App & service validated among core users on the platform & all development
is completed & fully tested and now ready to scale

17. The Team –
Who We Are
Oisin Walsh
Founder & CEO
• 10 years with startups in Ireland
• Responsible for UX, Design,
Regulatory Supervision, Marketing,
Project Management
Hiren Mansuriya Ravi Mansuriya
Co- Founder & CTO Co-Founder & CEO
• Spaculus Limited (software partner in India with 60 employees)
• Responsible for maintenance, development, updates, email & push
notifications marketing
• PlaynBrag dedicated team of 3 people: 1 developer, 1 tester and 1
iOS/Android developer
• Spaculus have been involved with Oisin Walsh since the start of the
build and have a full & complete working knowledge of the Platform

18. We are seeking a Seed Round Investment of
£580,000 (Or the equivalent of €670,000 @ market rate)
to scale the business
Email: oisin@playnbrag.com
Phone: 00353 87 966 5954
Skype id: wallywalsh007
Contact information:
Seeking Funds

19. Average over 3 Year Cycle
Salary
Sports Data Feed
Amazon Cloud
Licencing Costs
Accountancy
Marketing Costs
Audits
Send Grid
Breakdown of how the funds will be spent
(Over 3 years)

20. Projections based on CAC @ £1.97 for Cash Players over
3 years (With 20% organic growth in Year 2 & 25% in
Year 3)
Year 1 Year 2 Year 3
Cash Users 109,469 240,832 410,509
Average Number of Transactions 9 9 9
Average Transaction Value £7.29 £7.29 £7.29
Turnover (€) £7,182,261 £15,800,987 £26,933,495
Revenue (€) (7.5%) £538,669 £1,185,074 £2,020,012
OVERHEADS £628,069 £1,000,624 £1,440,298
EBITDA -89,400 184,450 579,714
3 year Financial Projections (from when we start to scale)
Profit & Loss

21. Year 1 Year 2 Year 3
Web Development & Maintenance (*1 Full Time Developer /
App developer 1 Full Time QA, 1 Part Time Delivery Manager,
1 Part Time Project Manger)
£36,358 £41,553 £41,553
*2 Full Time Customer Support - €1800 x 12 £9,349 *£18,698 *£18,698
*1 Technical Support weekend shift €300 x 52 £13,504 (2) £27,009 (2) £27,009
Opta Sports Data Feeds = €2,000 monthly (When we include
NFL,NBA & NHL)
£12,985 £12,985 £20,777
Amazon Web Services (Cloud servers & database) = €700 /
€1,000 - 6 months each in Year 1
£8,830 £10,388 £10,388
GAMSTOP Self Exclusion Service £1,991 £1,991 £1,991
U.K. Gambling License £2,078 £2,078 £10,933
Australian Gambling License (Northern Territory) & Irish
Gambling Licence (€5,000)
£4,328
$23,000
(£13,764) +
£4,328 =
£18,092
£18,092
Security Audit £4,328 £4,328 £4,328
Accountancy Fees £1,299 £1,731 £1,731
Send Grid email provider £831 £2,078 £2,078
*Marketing (Breakdown of Marketing on next slide) £215,985 £215,985 £215,985
Card Charges (32 cents per transaction) £272,920 £600,425 £1,023,452
Salary – Oisin Donal Walsh £43,283 £43,283 £43,283
OVERHEADS £628,069 £1,000,624 £1,440,298
*Customer & Technical supplied through outsource partner – Spaculus Limited
Operating costs for same period