1. Overview: Marketing Plan for the launch of LotteryHUB 4.5 Release.Listed beloware the changes and updates that will be made:
iOS
- Multi-Draw UX Changes
- HelpShift Integration
- Addition of Reward Intro Screen
- What's New Intro Screen
- News Channel
- Games Channel
- New Rewards
- Password UX Change (pending)
Android
- HelpShift Integration
- Fix of Intro Screens
- Fix of Specific Copy Throughout App
- News Channel
- Games Channel
- New Rewards
Marketing Objective Actions Required/Method of
Marketing
Audience Responsibility
Objective 1
Improve the customer service of LotteryHUB using the
Helpshift platform. Helpshift allows us to communicate
with users in-app in a 2 way conversation using a message
center. If the user has an issue they can write to us
through the message center. We then will receive an
email directing us to our Helpshift dashboard. Here we
can have a conversation with the user as well as having
automatic access to all information on the user’s device
(model, wifi,charging/discgarged etc.) The Helpshift
platform also allows us to incorporate our FAQ in the app
allowing us to update it through the Dashboard as we like.
 Integrate the Helpshift SDK
into the Lotteryhub app.
 Enter the LotteryHUB FAQs
into our Helpshift platform.
 Manage the users queries and
issues.
 Current Users
 Executive Team
 Shoutz
Employees
 Helpshift
 Helpshift SDK integration –
Don
 Enter LotteryHUB FAQs –
Brian Cleary
 Agents – Adam Theall and
Victor Spinelli
 FAQ Management – Brian
Cleary

2. Objective 2
Improve certain UX throughout the LotteryHUB app on
the iOS version. This will include changes to the design of
the Multi-Draw, the addition of the Reward intro Screen,
a What’s New Intro Screen and the Password Change UX
(pending) as well as the integration of Helpshift.
 UX Changes to iOS
 iOS Helpshift integration
 Current Users
 Shoutz Team
 Helpshift
 Creative – Matt Fernandez
 Changing intro screen
screens – Tech Team
 iOS Changes – Don
 FAQ Management – Brian
Cleary
Objective 3
With the Android platform Helpshiftis also being
integrated and fixesto the intro screens and a general fix
of a specific copy throughout the app are to be made.
 UX Changes to Android
 Android Helpshift integration
 Current Users
 Shoutz Team
 Helpshift
 Android Changes – Julia
 FAQ Management – Brian
Cleary
Objective 4
Create a Games Channel in LotteryHUB whereby users
can play games such as Tic-Tac Scratch and accumulate
mass points. By having in-app games users will be enticed
to re-enter the app more often and interact even more.
Allowingusers to win more LotteryHUB points by playing
in-app games there will be a big increase in the amount of
users entering points and also a big increase in the
amount of points users will be entering. This will also
greatly increase impressions. Create awareness for users
of the Games Channel through tutorials, In-App videos,
Rewards and Games Channel FAQs, push notifications,
emails and social media channels. As with Rewards
Gamers and Hackers will have to be assessed and
managed accordingly.
 Formulate a points system for
the game
 Manage gamers
 Tutorials
 Videos
 Update FAQs
 Send push notifications and
emails
 Update Social Media Channels
 Update the App Store and
Google Play Store
 Current Users
 Executive Team
 Shoutz
Employees
 Exact Target
 Formulate a points system –
Tech Team
 Manage Gamers – John
Stradling
 Tutorials – Tech Team
 Videos– Adam Theall
 Update FAQs – Brian Cleary
 Send Push and Emails –
Maggie Henderson and
Exact Target
 Update Social Media
Channels – Maggie
Henderson and Victor
Spinelli
 Update the App Store and
Google Play Store – Victor
Spinelli

3. Objective 5
Create a News Channel in LotteryHUB, whereby users can
view and track the latest news in Lottery through videos
and articles. The purpose of this is to keep users engaged
and up to date with all that’s happening in the Lottery.
Awareness to users will be created to users through
tutorials, In-App videos,Rewards and Games Channel
FAQs, push notifications, emails and social media
channels.
 Create Lottery News videos
 Create Lottery News articles
 Create awareness to users of
the News Channel on Social
Media
 Update the App Store and
Google Play Store
 Update FAQ
 Current Users
 Shoutz
Employees
 Videos– Adam Theall
 Update FAQs – Brian Cleary
 Update Social Media
Channels – Maggie
Henderson and Victor
Spinelli
 Update the App Store and
Google Play Store – Victor
Spinelli
Objective 6
New Rewards in LotteryHUB will begin on September 5th
and details of each Reward are listedbelow:
 Walmart - 100 $10 eGift Cards - September 5 -
October 9
 Best Buy - 100 $10 eGift Cards - September 5 -
October 16
 Nike - 30 $25 eGift Cards - September 5 - October 23
 Best of Me – 250 Winners, 2 tickets each – September
15 – October 14
 Starbucks - 200 $5 eGift Cards - September 26 -
September 29 - Weekend Reward
 Ensure Rewards begin on time
 Daily QA of Rewards
 Create awareness to users
 Send Push and Email
Notifications
 Posts on Social Media
 Assess Gamers
 Notify winners
 Current Users
 Shoutz
Employees
 Exact Target
 Videos– Adam Theall
 Daily Rewards QA – Brian
Cleary
 Update Social Media
Channels – Maggie
Henderson and Victor
Spinelli
 Send Push and Email
Notifications – Maggie
Henderson and Exact Target
 Assess Gamers – John
Stradling
 Notify winners – Maggie
Henderson