A social media & social sports betting app offering a fully immersive social sports experience where friends & other social groups can also bet against each other seamlessly on live sport

1. PlaynBrag
Pitch

2. PlaynBrag is a social media
& social sports betting App
that is seeking to disrupt
the sports betting &
fantasy sports Industry

3. Snap Shot of Market We Are Seeking To Disrupt
• 100 million Fantasy Sports players globally
• Global sports betting industry market in 2020 worth
US $203 billion
• US Fantasy sports market - 59.3 million players in the U.S
worth US $8.4 Billion
• 14 states offer online sports betting in the U.S. - $17 Billion
wagered with $1.2 billion in revenue
• UK remote sports betting market worth £2.33 billion in 2020
• UK - 4.9 million sportsbook customers / 3 million fantasy sports
players across the 5 sports we currently provide on our app

4. • How we intend to disrupt the
market is by offering the customer
“An Immersive Social Sports
App Experience”

5. With 5 Global Sports Offerings on the App
Premier League Football
Champions League
Formula 1
Golf
Tennis
Swipe for each sport –
* NFL, NBA, NHL & AFL
(Integrated & tested on web services)

6. Creating Habitual Users
• Create habitual users with our social
media feed page for each sport, where
they can consume & interact on all of
the latest content, on their preferred
sport, and also engage in the betting
tabs which are at the footer of each
social media page

7. Frictionless User Experience
• While also enabling our players to
set up & join social bets with friends
& other social groups seamlessly in
under 40 seconds

8. Enhanced User Engagement Features
i) Live Scoring
• Player’s bet updates in real time
with live scoring where each player’s
positions are constantly changing,
offering them a highly engaged user
experience

9. ii) Comments Feature
• There is a comments feature, in the
bets section, where players can
exchange banter / trash talk with
each other when their bet is in-play -
Further enriching the engagement
& user experience

10. Public Section
• Public Bets & Leaderboards are also
available within the app to give the
players opportunities to win bigger
pots & grow the community further

11. Taking Market Share
• We seek to take significant market share
from sports betting & fantasy sports
providers based on giving our customer
better value, with our superior offering –
whilst also creating a new market for
social betting

12. Route to Market
• Golf Fans (most engaged audience)
• Premier League Football Fans (lowest to acquire
@ US $1.55)
We use video mobile facebook marketing to
acquire our customers – (using multiple lookalike
audiences)
• We will also sponsor sports podcasters & other
prominent sports social influencers & get them
to create & promote large public cash pots with
their community on our app

13. Our KPIs
•50% of newly registered users create a bet
Golf Tournament
•Cost to acquire registered users – US $1.86
(App install & user registered)
•53% converting to active players
•Average of 5 players per private league
•84% of active players coming back daily
•90% of active players bought more virtual credits
(converted to cash players)

14. • Online Sports Betting - Legalized in 14 US States with
more to follow. With all of the established players
taking market share now with international overseas
operators entering the market also
• DraftKings – Daily Fantasy Sports Company –
*Valued @ $20 Billion (most similar to our model
– except @ PlaynBrag’s you can set up & join bets
much faster, is customized for social betting & has
sports social content with the social media feeds)
*As of June 2021
Competition/Market Validation

15. Business Model
• 7.5% commission charge for all winning cash
pots / 10% commission for all winning *virtual
pots
*Each customer receives 20 virtual credits when
signing up. Thereafter they must buy more
virtual credits where they can also cash them in
Virtual Credits also allow players to bet cross
currency with other players

16. Key Takeaways
• Ready to scale –
➢ UK Gambling Licence acquired, we are fully compliant & all our regulartory
requirements are in place, which are all done internally so as to keep our
costs down
➢ Accepting live payments with paying customers
➢ Clear route to market with a low & sustainable CAC (Cost to acquire customer)
market entry with a massive market opportunity
➢ App & service validated among core users on the platform & all development
is completed & fully tested and now ready to scale

17. The Team –
Who We Are
Oisin Walsh
Founder & CEO
• 10 years with startups in Ireland
• Responsible for UX, Design,
Regulatory Supervision, Marketing,
Project Management
Hiren Mansuriya Ravi Mansuriya
Co- Founder & CTO Co-Founder & CEO
• Spaculus Limited (software partner in India with 60 employees)
• Responsible for maintenance, development, updates, email & push
notifications marketing
• PlaynBrag dedicated team of 3 people: 1 developer, 1 tester and 1
iOS/Android developer
• Spaculus have been involved with Oisin Walsh since the start of the
build and have a full & complete working knowledge of the Platform

18. We are seeking a Seed Round Investment of
US $800,000 (Or the equivalent of €670,000 @ market rate)
- to scale the business
Email: oisin@playnbrag.com
Phone: 00353 87 966 5954
Skype id: wallywalsh007
Contact information:
Seeking Funds

19. Average over 3 Year Cycle
Salary
Sports Data Feed
Amazon Cloud
Licencing Costs
Accountancy
Marketing Costs
Audits
Send Grid
Breakdown of how the funds will be spent
(Over 3 years)

20. Projections based on CAC @ $2.71 for Cash Players over
3 years (With 20% organic growth in Year 2 & 25% in
Year 3)
Year 1 Year 2 Year 3
Cash Users 109,469 240,832 410,509
Average Number of Transactions 9 9 9
Average Transaction Value $10.02 $10.02 $10.02
Turnover (€) $9,871,914 $21,718,230 $37,019,701
Revenue (€) (7.5%) $740,393 $1,628,867 $2,776,477
OVERHEADS $863,380 $1,375,516 $1,979,917
EBITDA -122,987 253,351 796,560
3 year Financial Projections (from when we start to scale)
Profit & Loss

21. *Customer & Technical supplied through outsource partner – Spaculus Limited
Year 1 Year 2 Year 3
Web Development & Maintenance (*1 Full Time Developer /
App developer 1 Full Time QA, 1 Part Time Delivery Manager,
1 Part Time Project Manger)
$49,980 $57,120 $57,120
*2 Full Time Customer Support - €1800 x 12 $12,852 *$25,704 *$25,704
*1 Technical Support weekend shift €300 x 52 $18,564 (2) $37,128 (2) $37,128
Opta Sports Data Feeds = €2,000 monthly (When we include
NFL,NBA & NHL)
$17,850 $17,850 $28,560
Amazon Web Services (Cloud servers & database) = €700 /
€1,000 - 6 months each in Year 1
$12,138 $14,280 $14,280
GAMSTOP Self Exclusion Service $2,737 $2,737 $2,737
U.K. Gambling License $2,856 $2,856 $15,030
Australian Gambling License (Northern Territory) & Irish
Gambling Licence (€5,000)
$5,950
$23,000
(€15,900) +
€5,000 = $24,871
$24,871
Security Audit $5,950 $5,950 $5,950
Accountancy Fees $1,785 $2,380 $2,380
Send Grid email provider $1,142 $2,856 $2,856
*Marketing (Breakdown of Marketing on next slide) $296,905 $296,905 $296,905
Card Charges (32 cents per transaction) $375,171 $825,379 $1,406,896
Salary – Oisin Donal Walsh $59,500 $59,500 $59,500
OVERHEADS $863,380 $1,375,516 $1,979,917
Operating costs for same period