Engage Me!! How gamification can engage your audience
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This document discusses how gamification can be used to engage audiences. It defines audience engagement as creating brand communities and galvanizing action beyond one-time transactions through multiple interactions over multiple channels. Gamification is described as using game thinking and mechanics to solve problems and engage users in non-game contexts. Examples are provided of gamified applications like LiveCube, Nike+ Tag, and TARGiT that use game components and mechanics to engage users. The presentation concludes that by 2014, over 70% of global 2000 organizations will have at least one gamified application driving 50% of innovation.
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Engage Me!! How gamification can engage your audience
- 1. Startup Science Engage Me!! How gamification can engage your audience Presentation at DiG Festival 3rd October 2013 Theresa Lim CEO & Founder
- 4. What is audience engagement? Startup Science The measure of an organization’s ability to create a BRAND COMMUNITY and galvanize it to ACTION in ways that go BEYOND ONE-TIME TRANSACTIONS. Engagement is about creating MULTIPLE, EVER-DEEPER interactions that occur over MULTIPLE CHANNELS and tactics. Source: “Digital Playbook” by the Centre for Exhibition Industry Research, August 2013
- 5. Startup Science Promote attendee engagement…not during the event???!? Source: “Digital Playbook” by the Centre for Exhibition Industry Research, August 2013
- 6. The Million-Dollar Question Startup Science What can engage online & offline/real-world audiences?
- 7. Sure Sex Can engage…BUT really?!!?!! Startup Science
- 8. Magical Marketing/Content Can Engage Startup Science
- 9. Giveaways Can Engage…. Startup Science
- 10. Fun Games Can Engage too… Startup Science 80 million players vs Highest Prime Time TV show = 21 million viewers
- 11. Startup Science What things are FUN? Problem Solving Winning Exploring Surprise Recognition Collecting Customization
- 12. Addictive if you can get in the “Flow Zone” Startup Science
- 13. What is Gamification? Startup Science Process of using game thinking and game mechanics to solve problems and engage users [in non-game contexts] Gabe Zichermann, Author of “Game based marketing” and “Gamification by Design”.
- 14. Game Components Source: “Gamification” Coursera Course by Kevin Werbach, Associate Professor, University of Pennsylvania Startup Science
- 15. Game Mechanics Source: “Gamification” Coursera Course by Kevin Werbach, Associate Professor, University of Pennsylvania Startup Science
- 17. Example #1: LiveCube Startup Science
- 18. Example #1: LiveCube Startup Science
- 19. Example #2: Nike + Tag http://vimeo.com/18976641 Startup Science
- 20. Example #2: Nike + Tag Startup Science
- 21. Example #2: Nike + Tag Startup Science
- 22. Startup Science Example #3: TARGiT Play2Lead’s Real-time Indoor Geolocation Solution for Networking – TechCrunch Hackathon 2013 Pitch 57 Participants 548 My Score Live Map 80% Home My Targets Live Map http://www.youtube.com/watch?v=LsogHl2TEiI
- 23. Example 4: Quick Quiz Now! Startup Science bit.ly/digfest13
- 24. Example 4: Quick Quiz Now! Startup Science bit.ly/digfest13
- 25. Gamification…Your Time Has Come Startup Science BY 2014..MORE THAN 70% OF GLOBAL 2000 ORGANISATIONS WILL HAVE AT LEAST ONE GAMIFIED APPLICATION, DRIVING 50% OF ALL INNOVATION. Gartner
- 27. Startup Science THANK YOU! FUNtastically simple audience interaction" Video of this presentation: http://digfestival.com.au/dig-tv-theresa-lim-engage-me-howgamification-can-engage-your-audience/ theresa@play2lead.com.au @play2lead www.play2lead.com.au
Editor's Notes
- Hi I’m Theresa, CEO & Founder of Play2Lead. Bit about me….I used to head up Marketing for Asia Pac at ThoughtWorks – an Agile custom software development house, and before that I headed up Premium SMS at Vodafone Australia.I left the corporate world again 15 months ago because I wasn’t having fun…I wanted to do something I was passionate about again, so I left to build my second startup…which pivoted in April this year to Play2Lead in its current form.
- Although this picture is an exaggeration, I’ve been to many conferences…hopefully not this one, and hopefully right now….audiences are bored and disengaged…and at best, they are tweeting or checking emails…so hard to tell how engaged they are.
- So what is audience engagement?
- Marketers typically promote attendee engagement throughout the event life cycle, but strangely, not during the event.
- So I asked myself
- Sorry people…I’m a startup…so I don’t have worldly possessions…but I do have something pretty cool that you could win…so stay tuned
- I took a Coursera course on gamification about a year ago which I would encourage you to do. There are a whole range of game components you can apply – the most popular that you’ll find are PBLs – Points, Badges and Leaderboards
- Then there are many game mechanics that drive the game forward …. Competition, Resource Acquisition, Rewards, Win States. But whatever you decide to employ, you must make sure they are aligned to your business objectives.
- Now calledlivecube – this is gamified twitter client for conferences
- Now calledlivecube – this is gamified twitter client for conferences. Points, Badges, Leaderboards
- Points, Badges and Leaderboard
- Points, Badges and Leaderboard
- Points, Leaderboard
- So Why Now?
- BTW - I’m looking for serious developer talent…so if you are interested…