START UP BUSINESS- TREE SCRAPERS PALN FOR ENVIORNMENT 2023, TREE PLANTATION, BUSINESS PLAN FOR TREE PANTATION.

1. Tree-Scrapers
Greening the Horizon: Together Towards a
Cleaner, Sustainable Future

2. Organization Chart
Ivan Das
Operation
Manager
Tabassum Binte
Resource Manager
Monowara Nipa
Marketing Manager
Ujjaiyini Roy
Chowhury
Chief Finance
Manager
S. B. Joy Kumar
Shill
Core Strategist
& Strategic
Planner

3. Mission Statement
Urban Garden will collaborate
with urban residence, Bring them
close to the nature. Enable them
to contribute to reduce the
greenhouse gas by implementing
smart gardening in small places.
Healthy source of recreation adult
to child.

4. CORE STRATEGY

5. Target Market
Residential Space
Commercial Space
Home grower
Urban residence who have kin
interest in gardening and want to
enjoy nature in their everyday busy
life.

6. Current Market
• Local nursery (50 approximate)
• Govt Agricultural department
• BARI (Bangladesh Agriculture
Research Institute)
• BADC (Bangladesh Agriculture
Development Corporation)
• BARC (Bangladesh Agriculture
research Council)
• AIS (Agriculture Information
Service)
• Metropolitan Agriculture office
• Social media group (15K
members)

7. Product and Service
Branda Garden
•Garden Planning
•Package Service
Roof Garden
•Garden Planning
•Plantation and monitoring
Indoor Garden
•Fusion with interior
•Maintenance
Home grower
•Planning and Plantation
•Marketing Support
Plant Supply
•Flower and Decorative plant
•Fruit and vegetable plant
•Habal Plant
Expert Support
•Online/ tele support
•Field visit

8. Problem:
• Lack of knowledge in fertilizer
• Lack of training
• Need of service provider
• Initial support to start gardening
Solution:
• Expert planning and implementation
• Periodic expert visit
• Training and Continuous support
• Door to door service
• Online and phone solution
Problem Solution

9. SWOT Analysis
O
W T
• App based problem
solution
• Agricultural specialist
pool
• Small place smart
gardening idea
S O
W T
• Smart equipment
• Access to technology
• Distribution Network
• Trained workforce
• Increment of urbanization
• Indoor gardening,
• Awareness of green
• Expert opinion matters
• Easy to entry in this
market
• Dependence on
distribution partners

10. Marketing Strategy
Product
• Gardening
Service
• Plant, fertilizer
and pesticide
Price
• Subscription
based
• Promotional
Promotion
• Market
activation
• Advertisement
• Community
engagement
Placement
• Door to door
service
• Collaboration
with super
shop
• Ecommerce
• Community
Engagement

11. Core Competencies
Knowledge and Expertise :Actively
involved in home gardening
Technical skills: Proficiency in using
various gardening, skilled and experienced
gardener
Business Acumen: Members are from
business background to understand
pricing, marketing, budgeting and
customer service.
Time management : Reputed delivery
system
Design and creativity : A sense of
Aesthetics and Design

12. Action
Plan
Implementation
Sourcing
Planning
Action Plan
• Collaborating with clients to develop customized garden
solution that suit their specific needs and preferences.
• Proving expert advice through proper communication.
• Help customer in plant selection.
• Overall garden design and establishing maintenance
• schedule
Plant:
• Rural level wholesaler
• Seed germination
Decorative item:
• Manufacturing in small scale :
Recycling
• Local vendors
• Ensuring efficient scheduling
• Resource allocation
• Staying up to date with latest
trends, techniques and technology
in gardening industry.

13. Product Variation:
Product variation offers businesses a strategic approach to meet customer demands, remain competitive, and
increase overall sales and customer satisfaction.
Green Urban
Planning:
Lorem ipsum dolor
sit amet
All in One
Gardening
Solution:
Package Based
Business Plan
Plants:
Pathos to
Philodendron , Orchid
to Rose , Lucky
bamboo to bonsai.
Care:
Care as per
requirements

14. The Global interior design services market size is estimated to grow at a CAGR of 5.16%
between 2022 and 2027. The size of the market is forecast to increase by USD 34,029.03
million.

15. GROWTH STRATEGY
How we’ll scale in the future
• PHASE 1: FEB 2024
• Roll out product to high profile or top-level participants to
help establish the product
• PHASE 2: MAY 2024
• Release of the product to the general public and
monitor press release and social media accounts
• PHASE 3: OCT 2024
• Gather feedback and adjust product design as
necessary

16. Cost Structure
Fixed Cost
Office Acquisition
Salary for the
employees
Licensing Fee
Insurance Premiums
Marketing &
Advertising
Digital
Transformation, E-
commerce and Online
Business:, Mobile
Applications
Technology &
Software
Financial
Technology
(Fintech)
Variable Cost
Inventory
Utility Bill
Manufacturing Cost
Research &
Development
Purpose, Innovation
and Creativity,
Competitive
Advantage

18. FINANCIALS
Year 1 Year 2 Year 3 Avg. Percent of Total
Income
Users 12,000 1,50,000 6,00,000
Sales 6,000 16,000 90,000
Average price per sale 900 859 425
Revenue @ 15% 8,10,000 20,61,000 57,37,500
Gross profit 8,10,000 20,61,000 57,37,500
Expenses
Sales & marketing 15,30,500 49,52,600 2,20,01,769 58.38%
Customer service 5,58,00 23,96,740 35,00,000 12.20%
Product development 10,00,000 23,33,060 50,26,381 17.13%
Research 15,01,500 20,00,000 19,84,350 12.29%
Total expenses 45,90,000 1,16,82,400 3,25,12,500
7/14/20XX Pitch deck title 18

19. Financing & Funding
• Angel Investors
• Bank Loan
• Grant
• sponsor
• Personal Savings
• Family Friend
• BootStrapping
• IPO
45%
25%
20%
10%

20. Trend Analysis Within last 3 Years
0
2
4
6
8
10
0 0.5 1 1.5 2 2.5 3
A1
A2
A3
B1
B2
B3
C1
C2
C3
Post covid peoples interest became
calm, but due to awareness of the
people, causing stable growth in this
sector in Bangladesh
During covid peoples interest shoots
up, lead to sudden growth in this
sector in Bangladesh
Before covid peoples lack of interest,
lead to less growth in this sector in
Bangladesh

21. Small Product Catalogue
• TAKUMA HAYASHI • MIRJAM NILSSON • FLORA BERGGREN • RAJESH SANTOSHI
• GRAHAM BARNES • ROWAN MURPHY • ELIZABETH MOORE
• ROBIN KLINE

22. When we achieves our
business objectives and
sustains growth over time
INCREASING INCOME
2026
Establishing our startup is
driven by various reasons,
and entrepreneurs are often
motivated by a combination
of factors
2024
ESTABLISHMENT
It refers to the process of
making continuous
improvements and
enhancements to various
aspects of the business to
increase its efficiency,
effectiveness, and overall
performance
REFINEMENT
2024
2025
Both are interconnected and
complement each other in
achieving the organization's
goals
MARKETING SALES
COMPANY TIMELINE

23. Tree-Scrapers
Thank You.