a bussiness plan

1. Session: 2024-26
Activity Name-
Shark Tank India Edition Presentation

2. Business Plan : Haryali Bazaar Online Plant store
Executive Summary-
Business Name: “Hariyali Bazaar Online Plant Store”
Tagline: "Bringing Nature to Your Doorstep"
Founder(s): [Shrikant Chaudhary]
Business Type: E-commerce (Online Plant Retailer)
Location: Online-based (Warehouse or Drop shipping Model)

3. Logo and Slogan-
Vision-
"To create a greener India by making plants an integral part of every home, office, and community,
fostering a sustainable and eco-conscious lifestyle.“
Mission-
"Haryaali Bazzar strives to bring the joy of greenery to every doorstep by offering high-quality plants,
personalized care solutions, and eco-friendly services, while promoting urban gardening and
sustainability across the nation."

4. Problem statement
1. Limited Accessibility to High-Quality Plants
2. Lack of Gifting Options
3. Lack of Plant Care Knowledge
4. Seasonal Demand Fluctuations.
5. Absence of Localized Plant Varieties
6. Inconvenience of Offline Shopping

5. Solution
 The online store offers a wide range of plants and gardening accessories, delivered pan-India,
ensuring even remote locations can access premium products.
 The business provides free plant care guides, detailed instructions, and personalized
consultations to empower customers to successfully nurture their plants.
 A user-friendly e-commerce platform allows customers to browse, order, and receive plants at
their doorstep without leaving their homes.
 The store offers customizable plant gift packages with festive themes and personalized notes
 Seasonal campaigns, subscription services, and product diversification (e.g., plant
accessories) help ensure steady revenue throughout the year.

6. Market Overviews
India Online Nursery Market was valued at USD
386.54 Million in 2024 and is expected to reach USD
497.93 Million by 2030 with a CAGR of 4.27% during
the forecast period.

7. Market Analysis
Trends: India’s plant market is experiencing growth due to rising awareness of
environmental sustainability and increased interest in indoor gardening. Urbanization
and work-from-home trends have fueled demand for indoor plants.
Target Audience: Middle-class urban families, millennials, environmentally conscious
individuals, corporate offices.
Demographics: Age group 25-45 years; Tier 1 and Tier 2 cities (Delhi, Mumbai,
Bengaluru, Hyderabad, Pune); income levels 50,000/month and above.
₹

8. Unique Selling Proposition
(USP)
• Free plant care consultations and guides tailored for Indian climates.
• Special focus on locally sourced, rare Indian plants and eco-friendly
packaging solutions
• Affordable pricing with discounts during festivals such as Diwali, Raksha
Bandhan, and Holi.

9. Products and Services
Plants: Indoor plants (money plant, snake plant, pothos), outdoor
garden plants (hibiscus, marigold, tulsi), office desk plants
(succulents).
Accessories: Pots, organic fertilizers, gardening tools, and decorative
items.
Services: Subscription for monthly plant delivery, gifting options with
personalized care notes, plant workshops.

10. Revenue Model
Primary Sources: Direct sale of plants and accessories via e-
commerce platform
Subscriptions: Monthly plant subscription boxes starting at
499/month.
₹
Corporate Services: Bulk order discounts for offices and corporate
events.

11. Competitor Analysis
Direct Competitors: Nurserylive, Ugaoo, MyBageecha.
SWOT Analysis:
Strengths: Affordable pricing, wide range of products, focus on Indian plants.
Weaknesses: Limited presence in rural areas.
Opportunities: Expansion into Tier 2 and Tier 3 cities.
Threats: Price wars and entry of new competitors.

12. Marketing Strategy
Digital Marketing: Facebook and Instagram ads targeting urban millennials,
leveraging Google Ads for SEO-driven traffic.
Festive Campaigns: Exclusive gifting collections for Diwali and Raksha
Bandhan.
Collaborations: Partnering with influencers in gardening and sustainability niches.
Content: Launch a blog featuring plant care tips, DIY garden ideas, and eco-
conscious living articles.

13. Operations Plans
Plant Sourcing: Partnerships with local nurseries and suppliers for high-
quality plants.
Delivery: Collaboration with logistics companies like Delhivery, Bluedart, or
Indian Postal Services for pan-India shipping.
Packaging: Using recyclable and biodegradable materials to minimize
environmental impact.

14. Technology Integrations
E-Commerce Platform: Mobile-friendly website with user-friendly navigation
and secure payment gateways.
Personalization: AI-powered recommendations for plant care products based
on customer data.
App Features: Plant care tracker, watering reminders, and virtual decor
previews.

15. Financial Projections
Initial Investment: 15-20 lakhs (website, inventory, marketing, logistics).
₹
Revenue Targets: 50 lakhs in year 1, 1 crore by year 3.
₹ ₹
Break-even Point: Within 18 months of operations.
.

16. Funding Requirements
Total Funds Needed: 20 lakhs.
₹
Allocation:
o Website development: 5 lakhs.
₹
o Marketing and promotions: 7 lakhs.
₹
o Initial inventory: 5 lakhs.
₹
o Miscellaneous: 3 lakhs.
₹

17. Team Structure
• Founder/CEO: Oversees operations and strategy.
• Botanists/Agronomists: Plant experts for quality control.
• Marketing Team: Focused on social media and content creation.
• Customer Service Team: Managing queries and ensuring customer
satisfaction

18. Social Impact and Sustainability
• Promoting greenery in urban landscapes to combat pollution.
• Introducing a "Plant a Tree" initiative: Every purchase funds reforestation
projects in India.
• Offering workshops on sustainable gardening and composting techniques.

19. Future Roadmap
• Year 1: Build strong brand presence in Tier 1 cities.
• Year 2-3: Expand to Tier 2 cities and introduce international shipping.
• Year 5: Launch exclusive plant care products under our brand name.

20. Call to Action
We invite you to join us in creating greener spaces across India.
Whether you’re a budding gardener or an investor passionate
about sustainability, let’s grow together!
Contact us at

21. THANK
YOU