Green Zone is a nursery business that will have locations in Dhaka city and Gazipur. It will sell a variety of plants, trees, flowers, and provide gardening services. The business aims to market to both corporate customers and individuals. It has developed package deals for products and services at different price points. Green Zone plans to promote its business through advertising, social media, discounts and referrals. It will operate six days a week and train employees to maintain quality control standards. The financial plan projects net profits will increase over the first two years of operations through creative marketing and quality products and services.

1. NAME ID
Nazrul Islam Rony
Rahmat Ullah Abir
Mohammad Junaid
Al Imran
Group Name - Ascendant
Course Title: Introduction to Business
Bus-201 Section :
Submitted to:

2. Green Zone
Make Dhaka City Green And Habitable
Name of Business Plan : Green Zone

3. Pollution
 Air pollution

4. Green Zone
There are more than 360 thousand buildings in Dhaka city. So it has huge
market.
Green Zone nursery is dedicated to providing a quality product and
service for people who looking for plants, trees, flowers and garden
supplies, as well as will provide expert horticulturist to look after the garden
on contract basis.
Green Zone nursery intends to successfully market to the corporate
customer, as well as general customers.
.

5. Green Zone
Nazrul
Inventory & HR
Imran
Marketing
manager
Junaid
Operation
manager
Abir
Financial
manager

6. Product and service description
 Cactus
 Orchid

7.  Bonsai
 Herbal

8.  Avenue Tree
 Indoor tree

9.  Fruits
 Flowers

10.  Cactus and garden lights Package - (10 cactus and 10 garden lights+ Drum + Soil) + Free Gardener +
Free delivery
৳ 10,000.00
 Rooftop Fruit Package - BIG (22 Healthy Fruit Plants + Drum + Soil) + Free Gardener + Free delivery
৳ 38,000.00
 Rooftop Fruit Package - MID (10 Healthy Fruit Plants + Drum + Soil) + Free Gardener + Free delivery
৳ 19,000.00
 Rooftop Flower Package - BIG (20 Flower Plants + Drum + Soil) + Free Gardener + Free delivery
৳ 15,000.00
 Rooftop Flower Package - MID (12 Flower Plants + Drum + Soil) + Free Gardener + Free delivery
৳ 10,000.00
Package service

11. Rooftop & Lawn gardening and beautification

12.  Price
 Every types of product price will be different from each other.
 We will sell it to general customer by fixed price.
 We have package system with variable price.
 Place
 We will have two out-lets in Dhaka city, that will be in Bashundhara and Uttara.
 Our nursery will be situated in Gazipur. The reason behind selecting gazipur is
like-that area is natural as well as appropriate for nursery business.
Marketing Plan

13.  Promotion
 Advertising
 Giving ad in the Newspaper, specially in the sports page and in the business
page.
 We will also give advertisement on magazine, bill-boards etc.
 Give customer by giving our card for informing about our existence.
 Some website and browsers, such as Google, are willing to advertise for a fee.
 We will join in social networking sites like Facebook, twitter, Myspace etc.

14.  Sales promotion
 We will offer discount and bonus offer to motivate our target customer.
 We will give discounts to customers who refer new customers.
 Provide the flowers for a customer's party for free, and leave our contact
information at the party for potential customers.
 Direct Mail
 We will develop a list of potential clients to send them a mail.
 Push users to a website that will enable them to see sample designs, and
complete a form to request a free phone consultation.

15. Operation plan
 General Operating Hours
 Green zone choose to operate six days in week.
 In special days we will keep our outlets open.
 Facility
 Proper training will be provide to employee
 Bonus will be given to employee

16.  Arrangements of Raw materials
 Raw material will be collected from local market. Even seeds and
fertilizer will be collected from locally market.
 Consumer like different stylish flower tub which are collected from tub
company.
 Clients mostly love to foreign flower, plants so some will collect from
other nursery or outside of the country.
 Product Production
Actually 90% of our product will be produce in our rented land, another
10% collected from other nursery .We also import sometimes from India,
china
 Quality control management
We are always dedicated to improve the quality of our service and product.
We will follow the PDCA (Plan-Do-Check-Act) cycle for maintain the top
quality.

17. Web site
www.greenzone.com this is our official web site.

18. Payment Method

19. Financial Plan
The total amount is 2000000 tk. Our total invest will be 3000000 tk. Rest
1000000 tk will be taken as bank loan with an interest rate of 6.5%

20. Explanation
 net revenue – total cost of good sold = gross profit
(7000000 – 1500000) = 5500000
 Gross profit – total expenses = net profit before tax
(5500000 -2840000) = 2660000
 Net profit before tax – tax 15% = net profit after tax
(2660000 -399000) = 2261000
 Worker salary ( 4 *10000)= 40000 * 12= 480000
 Delivery boy ( 3 *10000) =30000 * 12= 360000

21. Most of the nursery are not well organized like us. If we can execute our plan
properly it will be most profitable business.
Nursery business has environmental issues, so if we can make people aware
of environment issues it will benefit our business.
Green Zone aims to experience a growth rate of 25% in sales for the second
year of operation and build upon that as the company grows. With creative
marketing, quality choice of plants, trees and garden suppliestop notch
customer service, for our customers.
Conclusion