SlideShare a Scribd company logo
Collaborating with the Crowd
          Online Planning & Consultation

                           @MarkElliott
F or ent
                           ernm
                    G   ov

Collaboration strategy

Online community building

Social media & Web 2.0
collabforge
What is social media?

          User-generated content

          A two-way conversation

          An ongoing relationship




                            Collabforge
Your very own audience
Momentum
What 10 years of Apple
did to its main product
Smaller, faster, cheaper
...and doubling every 18 months
We need to do something in this space
      but we’re not sure what!
Collabforge

               Gov 2.0




Government                 Social Technologies
THEME:
             bo rat io n
    Co lla
The city plan
                  e can e d it
   .. that a nyon
                                 Collabforge
futuremelbourne.com.au
World’s 1st collaborative city
                         plan

                         Public add, edit, delete content
                         24/7

                         City planners collaborating with
                         the public


futuremelbourne.com.au   Not a single instance of spam, or
                         offensive contribution
A Wiki is a webpage anyone can edit
Simply type and save!
Easily track each edit




                         19
Contributions from around the world
Extraordinary detail
Positive Sentiment

    “Could this be the beginning of
      participatory governance?”

“Kudos City of Melbourne! ... be sure to
 have your say on this excellent site!“

“It's not hard to imagine why Melbourne
     has a reputation as a vibrant and
             progressive city”
Post-implementation Review
        ...available at futuremelbourne.com.au

                   4. Conclusion
                   The following points represent the final conclusions reached       not be taken as a final guideline as to what should or should
                   regarding the implementation of the Future Melbourne wiki.        not be adopted.

                   Was the City of Melbourne successful in the
                   implementation of a wiki platform for public                      1. City of Melbourne Guide To Collaborative
                   consultation?                                                        Consultation (Internal & External Recommendation)
                   Yes, in the opinion of the reviewers it was. That is not to say   Such a guide should provide an organisation-wide approach
                   it was without challenges. These challenges centred primarily     and understanding of online consultation, helping to unify its
                   on the collaborative process (as opposed to the                   conceptualisation, approach, process, practices and
                   technology), indicating a need for further development of         evaluation. The guide should aim to integrate key learnings
                   support processes, as well as collaborative capacity building     from the Future Melbourne initiative and draw on the
                   within the organisation. The recommendations of greatest          experience and knowledge of those who were involved. This
                   importance in this regard are:                                    guide would provide the opportunity to determine ahead of
                     • City of Melbourne Guide to Collaborative Consultation         time many of the challenges that are faced during initiatives
                                                                                     such as Future Melbourne, as well as managing and informing
                     • An Organisation-wide Mandate for Collaboration                the expectations and understandings of those considering
                     • Explore Opportunities for Further Implementation of           participation (i.e. public participants as well as external
                       Collaborative Online Consultation                             stakeholders).

                   Are wikis a viable platform for public consultation
                   that should be further explored?                                  2. An Organisation-wide Mandate for
                                                                                        Collaboration (Internal Recommendation)
                   Yes, in the opinion of the reviewers they are. The great
                   majority of those interviewed (internal and public                Develop a mandate and associated action plan that outlines
                   participants) agree on this point, while the local and            the collaborative values, skills and outcomes desired by the
                   international interest and participation confirm many              City of Melbourne, independent of process, technology or
                   benefits. The recommendations of greatest importance in            work area. Work towards the implementation of such a plan
                   this regard are:                                                  across the organisation, customised for the specific needs,
                                                                                     orientations, and outcomes of individual departments and
                     • Explore Opportunities for Further Implementation of
                                                                                     initiatives.
                       Collaborative Online Consultation

                     • Explore the Opportunities for Development of a City of
                                                                                     3. Innovative & Integrated ICT Change
                       Melbourne Community Engagement Platform
                                                                                        Management (Internal Recommendation)
                     • Maintain Visibility of & Promote the Future Melbourne
                       Experience                                                    Develop and implement an innovative change management
                                                                                     program that supports the ongoing and sustainable adoption
                                                                                     and integration of new technologies and process
                   Summary of Recommendations
                   The following is a summary of recommendations so far              4. Explore Opportunities for Further
                   referred to within this post-implementation review. They
                                                                                        Implementation of Collaborative Online
                   have been ordered by their perceived importance for:
                                                                                        Consultation (External Recommendation)
                   a) The ongoing success of the City of Melbourne's online
                                                                                     Explore and implement future initiatives that employ
                      public consultation.
                                                                                     collaborative ICT (increasingly called 'web 2.0' or 'social
                   b) The internal integration of collaborative technologies.        media') as a means to engage the local and global public, as
                   However, as the recommendations have been developed in            well as sourcing ideas and information from the global
                   order to support and synergise with one another (especially       'problem and solution' domain. Collaborative ICT and social
                   across the internal/external boundaries) the ordering should      media-oriented channels can also be employed to engage the




                                                                                                                                                      Collabforge
Policy Development:
 Help
 Guide
 the
 Future
 of
 Victoria’s
 Parks
weplan.parks.vic.gov.au
Organisation-wide
                          approach


                          Challenging the tyranny of
                          distance



weplan.parks.vic.gov.au
                          Preserves online community
                          between projects
Spotlighted



People
planning
parks




                                                                               DPC/100605
Authorised by the Victorian Government, Melbourne

If you would like to receive this publication in an accessible
format, such as large print or audio, please telephone
9651 5814 (TTY), 9651 5135 or email actionplan@dpc.vic.gov.au.
This document is also available in an accessible format on
the Internet at www.dpc.vic.gov.au.

ISBN 978-1-921697-92-0
The bicycle plan
                                              nyon e
 can
 edit!
   ..t hat
 a
Collaborative bicycle 
                          pedestrian planning

                          Entire Southern California
                          Region

                          20 million residents

                          Next stage: California Transport
                          Planning
bikepedwiki.scag.ca.gov
THEME:


         Consultation 
         Communications
 emergenc y
 services
  volunteers
H elp
 thank
                                                                                                                                                      Collabforge
Over 15,000
                          Facebook
                          Fans




facebook.com/emergencyvolunteers

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Planning Institute of Australia NSW Keynote Presentation

  • 1. Collaborating with the Crowd Online Planning & Consultation @MarkElliott
  • 2. F or ent ernm G ov Collaboration strategy Online community building Social media & Web 2.0
  • 4. What is social media? User-generated content A two-way conversation An ongoing relationship Collabforge
  • 5. Your very own audience
  • 6.
  • 8.
  • 9. What 10 years of Apple did to its main product
  • 10. Smaller, faster, cheaper ...and doubling every 18 months
  • 11. We need to do something in this space but we’re not sure what!
  • 12. Collabforge Gov 2.0 Government Social Technologies
  • 13. THEME: bo rat io n Co lla
  • 14. The city plan e can e d it .. that a nyon Collabforge
  • 16. World’s 1st collaborative city plan Public add, edit, delete content 24/7 City planners collaborating with the public futuremelbourne.com.au Not a single instance of spam, or offensive contribution
  • 17. A Wiki is a webpage anyone can edit
  • 19. Easily track each edit 19
  • 22. Positive Sentiment “Could this be the beginning of participatory governance?” “Kudos City of Melbourne! ... be sure to have your say on this excellent site!“ “It's not hard to imagine why Melbourne has a reputation as a vibrant and progressive city”
  • 23.
  • 24. Post-implementation Review ...available at futuremelbourne.com.au 4. Conclusion The following points represent the final conclusions reached not be taken as a final guideline as to what should or should regarding the implementation of the Future Melbourne wiki. not be adopted. Was the City of Melbourne successful in the implementation of a wiki platform for public 1. City of Melbourne Guide To Collaborative consultation? Consultation (Internal & External Recommendation) Yes, in the opinion of the reviewers it was. That is not to say Such a guide should provide an organisation-wide approach it was without challenges. These challenges centred primarily and understanding of online consultation, helping to unify its on the collaborative process (as opposed to the conceptualisation, approach, process, practices and technology), indicating a need for further development of evaluation. The guide should aim to integrate key learnings support processes, as well as collaborative capacity building from the Future Melbourne initiative and draw on the within the organisation. The recommendations of greatest experience and knowledge of those who were involved. This importance in this regard are: guide would provide the opportunity to determine ahead of • City of Melbourne Guide to Collaborative Consultation time many of the challenges that are faced during initiatives such as Future Melbourne, as well as managing and informing • An Organisation-wide Mandate for Collaboration the expectations and understandings of those considering • Explore Opportunities for Further Implementation of participation (i.e. public participants as well as external Collaborative Online Consultation stakeholders). Are wikis a viable platform for public consultation that should be further explored? 2. An Organisation-wide Mandate for Collaboration (Internal Recommendation) Yes, in the opinion of the reviewers they are. The great majority of those interviewed (internal and public Develop a mandate and associated action plan that outlines participants) agree on this point, while the local and the collaborative values, skills and outcomes desired by the international interest and participation confirm many City of Melbourne, independent of process, technology or benefits. The recommendations of greatest importance in work area. Work towards the implementation of such a plan this regard are: across the organisation, customised for the specific needs, orientations, and outcomes of individual departments and • Explore Opportunities for Further Implementation of initiatives. Collaborative Online Consultation • Explore the Opportunities for Development of a City of 3. Innovative & Integrated ICT Change Melbourne Community Engagement Platform Management (Internal Recommendation) • Maintain Visibility of & Promote the Future Melbourne Experience Develop and implement an innovative change management program that supports the ongoing and sustainable adoption and integration of new technologies and process Summary of Recommendations The following is a summary of recommendations so far 4. Explore Opportunities for Further referred to within this post-implementation review. They Implementation of Collaborative Online have been ordered by their perceived importance for: Consultation (External Recommendation) a) The ongoing success of the City of Melbourne's online Explore and implement future initiatives that employ public consultation. collaborative ICT (increasingly called 'web 2.0' or 'social b) The internal integration of collaborative technologies. media') as a means to engage the local and global public, as However, as the recommendations have been developed in well as sourcing ideas and information from the global order to support and synergise with one another (especially 'problem and solution' domain. Collaborative ICT and social across the internal/external boundaries) the ordering should media-oriented channels can also be employed to engage the Collabforge
  • 27.  the
  • 29.  of
  • 33. Organisation-wide approach Challenging the tyranny of distance weplan.parks.vic.gov.au Preserves online community between projects
  • 34. Spotlighted People planning parks DPC/100605 Authorised by the Victorian Government, Melbourne If you would like to receive this publication in an accessible format, such as large print or audio, please telephone 9651 5814 (TTY), 9651 5135 or email actionplan@dpc.vic.gov.au. This document is also available in an accessible format on the Internet at www.dpc.vic.gov.au. ISBN 978-1-921697-92-0
  • 36.  can
  • 37.  edit! ..t hat
  • 38.  a
  • 39.
  • 40. Collaborative bicycle pedestrian planning Entire Southern California Region 20 million residents Next stage: California Transport Planning bikepedwiki.scag.ca.gov
  • 41. THEME: Consultation Communications
  • 45.  thank Collabforge
  • 46. Over 15,000 Facebook Fans facebook.com/emergencyvolunteers
  • 47. User content driving community awareness toshop when I got “I took this during the Black Saturday campaign edited it in pho ever strike team.” home, the young man in question is from my Reg ion on his second
  • 48. “Seymour SE S Unit's Primary Rescue Ve hicle - RESCUE 1”
  • 49.
  • 51. Community Governance Collabforge
  • 52. THEME: Disruptive Innovation
  • 53. Online community for World Heritage in the Pacific
  • 54. Applications ! Collabforge
  • 56.
  • 57. Scoping Program Collabforge