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Ponencia Gustavo Núñez en I Congreso Empresarial e Institucional LGBT Friendl...CONGRESO EGF
El atractivo del consumidor LGBT
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How to Use Social Media in Your Career and Business Social media is making its way into the hearts of many brands and businesses today. What used to be termed “a time-waster” and “a distraction” now helps many enterprises in growing Twitter followers, Instagram followers, and Facebook too, to boost their online presence.
As the days go by, social media keeps proving to be a resourceful tool in facilitating business operations and plays a huge role in building a functional career in any field. With billions of people on these platforms, social media has given businesses the opportunity to reach out to a larger audience at a go. And for people who need to build their career, it allows them to connect with other professionals and possible employers from anywhere in the world.
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Digital marketing success is hinged on social currency.
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Research and findings in Volume 1 revealed several key shifts in marketer/agency relationships and major discrepancies on topics such as: areas that brands and agencies believe are most valuable to clients, reasons clients walk away from agency relationships and the biggest talent shortfalls within client organizations. In this edition, we continue to explore some of those same findings, offering very different perspectives and lines of reasoning in an effort to challenge our own assumptions and improve our analysis of important industry issues.
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*Please note that certain anchor links will only work if the publication is downloaded locally.
Project on Branding | Branding of ridege e solution Sanklha paul
Nshm knowledge campus
student
Name SANKHA PAUL
it's all free! download and enjoy the taste of branding
website blog trueexperience.info
my youtube channel https://youtu.be/WRKienOW-LQ
So you want to start a social enterprise?Pilotlight
As the funding climate for charities becomes increasingly challenging, many are seeing social enterprise as a way of diversifying their income streams to create a sustainable business model. However, with failure rates for new businesses in the private sector running at nearly 50% in the first five years, how can charities give their ideas the best chance of converting to ventures that deliver?
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Q1: Why set up a new business?
Q2: Who are our customers and what are they looking for?
Q3: What do we want the business to look and feel like in a few years time?
Q4: Will we have the cash available to fund what we need, when we need it?
Q5: What might go wrong and how could we respond?
Q6: Do we have the capability to deliver the social enterprise effectively?
Q7: How do we build the right team to plan and launch it?
Q8: How will we build customer awareness and demand for our offering?
Q9: How do we make sure that our current employees and volunteers don't see the social enterprise as a threat to what they do or what the charity does?
Q10: How do we know if we’re making progress?
Q11: We have never attempted anything quite on this scale, how do we set ourselves up for success?
Q12: What kind of partnerships will help us succeed?
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vivaldigroup.com The world needs one more agency about as much as it needs just another consulting firm. We are the best of both. But don't call us either. We are Company Builders. Together we draw on decades of business and brand strategy experience while seeking beauty {+} inspiration in all things. We are strategy-first. We live and we breathe the life of the customer. We are customer-first. People. Humans. And their journeys. We are digital-first. The life of a brand in the hands of who it was meant for. These things drive us. We use them to Consult, Create & Ignite Commerce. We are focused, agile and inclusive. We are many things. We are Vivaldi.
How to Use Social Media in Your Career and Business Social media is making its way into the hearts of many brands and businesses today. What used to be termed “a time-waster” and “a distraction” now helps many enterprises in growing Twitter followers, Instagram followers, and Facebook too, to boost their online presence.
As the days go by, social media keeps proving to be a resourceful tool in facilitating business operations and plays a huge role in building a functional career in any field. With billions of people on these platforms, social media has given businesses the opportunity to reach out to a larger audience at a go. And for people who need to build their career, it allows them to connect with other professionals and possible employers from anywhere in the world.
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What is a culture in a startup? How is it built? Which are the characteristics and values that go into building and sustaining a culture? Read on to know from Dr. Swati Karve, who wrote in 'Samapada', monthly publication of MCCIA
Digital marketing success is hinged on social currency.
Everywhere you look, there seems to be a growing dissonance between brands and their digital marketing offerings.
InnovatorsBox® was founded in 2016 with the belief that fostering everyone’s innate creative mindset is the key to a better and more innovative future. This first Impact Report is our celebration of the two-year milestone at InnovatorsBox®, a reflection of our journey, and a look toward our future.
Research and findings in Volume 1 revealed several key shifts in marketer/agency relationships and major discrepancies on topics such as: areas that brands and agencies believe are most valuable to clients, reasons clients walk away from agency relationships and the biggest talent shortfalls within client organizations. In this edition, we continue to explore some of those same findings, offering very different perspectives and lines of reasoning in an effort to challenge our own assumptions and improve our analysis of important industry issues.
The meticulously-curated editorial sections within the Report include Industry Insider, Modern Marketer and Tech Talk. You’ll also find an exemplary collection of projects from SoDA members and partners that feature work with world-renowned brands such as Coca-Cola, Nike, Google, Pepsi, and YouTube in addition to immersive digital experiences for museums and academic institutions.
*Please note that certain anchor links will only work if the publication is downloaded locally.
Project on Branding | Branding of ridege e solution Sanklha paul
Nshm knowledge campus
student
Name SANKHA PAUL
it's all free! download and enjoy the taste of branding
website blog trueexperience.info
my youtube channel https://youtu.be/WRKienOW-LQ
So you want to start a social enterprise?Pilotlight
As the funding climate for charities becomes increasingly challenging, many are seeing social enterprise as a way of diversifying their income streams to create a sustainable business model. However, with failure rates for new businesses in the private sector running at nearly 50% in the first five years, how can charities give their ideas the best chance of converting to ventures that deliver?
At Pilotlight we bring teams of business leaders, our Pilotlighters, together with charities and social businesses to give them the strategic support they need to become more efficient, effective and sustainable. We asked some of our Pilotlighters who have built their own businesses, to share the questions that they think every organisation should ask before starting a social enterprise. They’ve also provided the answers that we hope will help you think through and start to plan your new venture.
Q1: Why set up a new business?
Q2: Who are our customers and what are they looking for?
Q3: What do we want the business to look and feel like in a few years time?
Q4: Will we have the cash available to fund what we need, when we need it?
Q5: What might go wrong and how could we respond?
Q6: Do we have the capability to deliver the social enterprise effectively?
Q7: How do we build the right team to plan and launch it?
Q8: How will we build customer awareness and demand for our offering?
Q9: How do we make sure that our current employees and volunteers don't see the social enterprise as a threat to what they do or what the charity does?
Q10: How do we know if we’re making progress?
Q11: We have never attempted anything quite on this scale, how do we set ourselves up for success?
Q12: What kind of partnerships will help us succeed?
Other things to consider
vivaldigroup.com The world needs one more agency about as much as it needs just another consulting firm. We are the best of both. But don't call us either. We are Company Builders. Together we draw on decades of business and brand strategy experience while seeking beauty {+} inspiration in all things. We are strategy-first. We live and we breathe the life of the customer. We are customer-first. People. Humans. And their journeys. We are digital-first. The life of a brand in the hands of who it was meant for. These things drive us. We use them to Consult, Create & Ignite Commerce. We are focused, agile and inclusive. We are many things. We are Vivaldi.
This comprehensive program covers essential aspects of performance marketing, growth strategies, and tactics, such as search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, social media marketing, and more
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Just a game Assignment 3
1. What has made Louis Vuitton's business model successful in the Japanese luxury market?
2. What are the opportunities and challenges for Louis Vuitton in Japan?
3. What are the specifics of the Japanese fashion luxury market?
4. How did Louis Vuitton enter into the Japanese market originally? What were the other entry strategies it adopted later to strengthen its presence?
5. Will Louis Vuitton have any new challenges arise due to the global financial crisis? How does it overcome the new challenges?Assignment 3
1. What has made Louis Vuitton's business model successful in the Japanese luxury market?
2. What are the opportunities and challenges for Louis Vuitton in Japan?
3. What are the specifics of the Japanese fashion luxury market?
4. How did Louis Vuitton enter into the Japanese market originally? What were the other entry strategies it adopted later to strengthen its presence?
5. Will Louis Vuitton have any new challenges arise due to the global financial crisis? How does it overcome the new challenges?Assignment 3
1. What has made Louis Vuitton's business model successful in the Japanese luxury market?
2. What are the opportunities and challenges for Louis Vuitton in Japan?
3. What are the specifics of the Japanese fashion luxury market?
4. How did Louis Vuitton enter into the Japanese market originally? What were the other entry strategies it adopted later to strengthen its presence?
5. Will Louis Vuitton have any new challenges arise due to the global financial crisis? How does it overcome the new challenges?
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135. Reviewer Certificate in Journal of Engineering
Creative Skills, presents
1. …the challenge of a generation !
Cr e a t i v e
S k i l l s
presents:
2. Cr e a t i v e
S k i l l s
index ✓presentation
✓proposal
✓market
✓conclusion
Pag02
3. Cr e a t i v e
S k i l l s
presentation
Creative Skills born from the passion for creativity.
At August the 30, 2016, is founded the first company to operate as a link between the business society and
academic environment, aiming to change the paradigm of how to promote the image/brand of our
organizations.
Over the years, we find pertinent questions, some of which still, without a effective response, as the issue of
preparing young people to the reality of business market.
As a strategic partner, we are focused on leveraging both your business and your visibility. Our value proposition is
to diversify our existence in a completely innovative perspective and with a social consciousness that promises to
benefit us all.
Our slogan:
“we are what we create”
Pag03
4. Cr e a t i v e
S k i l l s
We are here to explore the natural resources, as the inexhaustible source of creativity, so abundant in young
people... such us our sons, nephews, grandchildren, brothers,... For this reason, we will strengthen ties to the
realization of innovative projects, forming multi-disciplinary teams where the know-how present in the business
class is presented as an engine for generating more knowledge to the students.
We all know that knowledge is also passed by our mentors… they are presented to us in several occasions and at
different times on our lives ... They are not expecting any return, other than to increase value ... this way and
taking advantage of what we already have in our reach, we will energize and enrich our society at another level!
Our main goal is to make known the greatness of our achievements, telling the story behind the image/brand,
and to make known the challenges, the stumbling we'll get on the way, showing in the process, how we
overcame them...
Pag04
presentation
5. Cr e a t i v e
S k i l l s
Idea
Team
Project
Merit
Recogni3on
Pag05
At the speed that we have become accustomed, the base of our knowledge is at a distance of a click. What
once could take years to learn, today we assimilate almost as an upload of information. But what we leave
behind, and with a natural tendency we highlight, are the people responsible to get us to where we are ... Given
we still can not enter remotely on someone's mind, we need more and more to relate on emotions, relationships,
networking…We need to know the history behind the personality, the organization, the symbol, the brand!
Our route…
presentation
6. Cr e a t i v e
S k i l l s
Pag06
index ✓presentation
✓proposal
✓market
✓conclusion
7. Cr e a t i v e
S k i l l s
Does not matter the market segment which in you operates or even your size for that meter. Any organization is a
potential partner for Creative Skills.
If the image of your company is truly important, in a win-win perspective, take a second to make a simple
exercise of impact analysis, when you consider that on your portfolio, a brand, a service, a solution is presented
with the signature of our students...
Doing to quantify the potential return of the impact in the society, you will benefit from the communication
through the media, which will associate your brand, whenever a project is launched, as well as through the
visibility on social networks, fairs, workshops and the knowledge base that will be created at the platform,
http://creative-skills.pt
In order to promote the success of this initiative, we ask you to consider to spend a small percentage of your
business profit, to create more value and support today students, that tomorrow will join your team!
Pag07
proposal
8. Cr e a t i v e
S k i l l s
Any organization that join this pioneering initiative is investing directly in human capital of excellence, especially in
the young people universe, were the innovation and originality are simply there essence.
Our work is based on the launch of challenges to the students, in and for the different spheres of activity, creating
work teams that bear from the support of the marketing department, in a brainstorming environment.
We believe this way, the projects that we create and implement, will be perfectly aligned with the vision, market
presence and focused on your particular case.
Objectively, Creative Skills aims to create unique projects in the shape of challenges, which together, will make
the difference in our society. The scenarios below, represent some examples of reference, that with our partners
and clients, we propose to accomplish ...
Pag08
proposal
9. Cr e a t i v e
S k i l l s
Imagine:
1. A reputed-centenary company, which for commemoration of a prominent date, brand enhancement or even
the launch of a new service/product, becomes partner of Creative Skills in order to see there story told, by the
hands of the students.. .
2. A wine industry, which for the launch of a new or exclusive line, strengthening its position in the market or even,
international expansion, becomes partner of Creative Skills in order to see different labels with caricatures and
small allusive passages, to historical figures, by the hands of the students...
Pag09
proposal
10. Cr e a t i v e
S k i l l s
Imagine:
3. A Architecture Office, which to respond to a certain need, to create a new living, business, recreational or
cultural place, becomes partner of Creative Skills, in order to see it designed by the hands of students…
4. Industries of furniture or clothing, which to launch a new line, becomes partner of Creative Skills, in order to see
created a new and unique design, by the hands of students...
5. A oil company, which for better visibility and differentiation from the gas stations of the competition, agrees to
be a partner of Creative Skills, with the goal of seeing found creative and innovative solutions that lead to greater
demand for its brand, by the hands of students...
Pag10
proposal
11. Cr e a t i v e
S k i l l s
Pag11
Imagine:
6. A Publisher, which to strengthen its market position, accepts to be a partner of Creative Skills, in order to publish
a new book, written in first hand, by students, to make known the life, challenges , frustrations and expectations of
today's youth ...
Among many other examples!
proposal
12. Cr e a t i v e
S k i l l s
For the concept, check above some of the common guidelines to every challenge:
§ All challenges will be preceded by a specific regulations, for each case in particular and accordingly
developed in collaboration with the Partner/Client;
§ Throughout the process, in addition to the collaboration of Creative Skills, all the challenges will have the
support of the company's marketing department, for access to tours, interviews and answering questions about
your business;
§ All participants/students will be awarded with a certificate of participation and merit;
§ The winners will be awarded in addition to the diploma of merit, with a award , determined in due course by
the jury;
§ The jury will be composed by the members appointed by the Partner/Client, the representative of Creative Skills
and a figure of public importance, witch will be identify in due course;
§ In addition to advertising in institutional sites and social networks, all the challenges will be publicized through
the media, events, exhibitions and workshops ...
Pag12
proposal
13. Cr e a t i v e
S k i l l s
Pag13
First Step
• Agreement
• Target Definition
• Deadline
Second Step
• Brainstorming
• Regulation
• Launch
Third Step
• Meeting I
• Evaluation I
• Evaluation II
Fourth Step
• Meeting III
• Organization
• Decision
Fifth Step
• Results
• Publication
• Event
All challenges will be released monthly and with some exceptions, will last in general terms, three months since the
accession to the decision. The schedule of work that Creative Skills propose, for the cycle of life for each
challenge, can be represented in five steps:
The award ceremony/event will take place in a space that will be duly communicated, due the number of
participants and geography of each challenge.
proposal
14. Cr e a t i v e
S k i l l s
Pag14
Our Mission
Develop more efficiently the human capital, in a unique and creative way,
Provide services of excellence so they can become a reference of experience for our stakeholders, partners and
customers.
Our Vision
To be a player of reference for all our partners.
Be a benchmark of excellence for the global market, transposing all the barriers possible, that together, will lead
us to conquer the world..
To be the impulse that gives to the young people, the chance to make a difference in our society.
Our Values
Because people represent the difference that makes all possible, our values are based on mutual respect,
perseverance, eloquence, transparency and the power of sharing,
proposal
15. Cr e a t i v e
S k i l l s
Pag15
index ✓presentation
✓proposal
✓market
✓conclusion
16. Cr e a t i v e
S k i l l s
Given our recent creation, for the biennium 2016 - 2017, the work will be focused on the domestic market in order
to achieve a privileged position throughout the mainland and islands.
Is our expectation, to get support, both public and private organizations, which as partners of Creative Skills, will
play a key role in facilitating access, minimizing distances and legitimacy of our presence in the academic
environment.
Like all newly created companies, we expect many challenges, but we are strongly committed and confident in
the key partnerships that aim to be successful, in this journey that now begins.
If we also consider that there are no privileged markets and with a strand of cross-action, we are fully aligned and
focused on the business of our Partners and the healthy socio-cultural growth of all the students in the world.
Pag16
market
17. Cr e a t i v e
S k i l l s
In the digital era where we live and at the speed that which we move, is a natural tendency to look only to the
image/brand, forgetting everything that makes possible its appearance, its relevance and even its very
existence ... Is this trend, that we want change!
After the initial phase and fortified our position in the domestic market, Creative Skills expect for target, to grow to
the internationalization, in close collaboration with exchange partnerships.
With headquarters in Oporto, Portugal
we will work together, to conquer the world ...
Pag17
market
18. Cr e a t i v e
S k i l l s
Our strategy is simple but ambitious. Within five years, we aim to be closer to you, wherever you are ...
Development
Growth
Maturity
Internationalization
2016 2017 2018 2019 2020 2021
Pag18
market
19. Cr e a t i v e
S k i l l s
Pag19
index ✓presentation
✓proposal
✓market
✓conclusion
20. Cr e a t i v e
S k i l l s
We believe that the Corporate Society is endowed and conscious of the need to create more value, but mainly in
the increasingly and pressing need, for the retention of merit that are developed in our countries.
Our proposal involves changing the paradigm of how to enhance the brand of the organizations, joining a key
ingredient, often overlooked ... The creativity and thirst for knowledge that is particularly abundant within the
youngest.
The exercise that we propose:
Two young men in the same social circumstances… one grows in the normal and available learning path... the
other, beyond what is available, gradually we give him more knowledge, tools, general notions of
entrepreneurship and in a appealing way, provide him with the glimpse of the history of our brands ...
Who do you consider, have gather greater know-how and preparation for the future?
Pag20
conclusion
21. Cr e a t i v e
S k i l l s
Young people are identified as the future of society, those responsible for maintaining legacies and alive the
stories that tells ours ... We could not be more assertive. Young people represent our best bet, when we want to
recognize the essence of our organizations, more consciously.
Join Creative Skills movement, the only company in this area of expertise and include, for the promotion of our
brand, our innovative and unique contribution.
Be inspired… Inspire us ...
The success of this challenge, also lies in your hands ...
“…In this giant and wonderful puzzle that represents life,
I am proud to be a small part of it”
Sílvia Evaristo
Pag21
conclusion
22. Creative Skills
AP. nº1021 4446-909 EC Ermesinde Portugal NIPC 514095601 CRC Porto ap 39/20160830
Phone: +351 966 452 165 E-mail: creative-skills@creative-skills.pt
http://creative-skills.pt
see you soon!
Cr e a t i v e
S k i l l s