Erika Jose is the CEO and founder of Private Lux Consulting, a business analytics firm. She has over 10 years of experience in roles involving data analysis, financial analysis, market research, and business development. Her consultancy aims to provide insightful solutions to SME customers by applying best practices in business analysis. Previously she has worked as an entrepreneur abroad in Spain and the Netherlands, as a data analyst in Italy, and in marketing and business development roles in the US.