The magazine will target late teens and early twenties who enjoy indie/alternative music. It will feature an article on the rising duo "The Messengers" including an interview with questions from readers. The logo, layout, and color scheme were chosen based on feedback from a focus group and aim to match the genre. The production plan outlines photographing the band members and drafting the article text in a question and answer format.

1. Questionnaire

4. What I found out?
I found out from my questionnaire that most people who awsnered that they listen to indie and rock music so I
decided to do alternative/indie genre this is good because it is a general type of music that can be found out
about easier than others and I am also in to this kind of music . The target audience for my magazine would be
older teens and young twenty’s so this would be easy for me to relate to because I am that age and know how
we relate to music. Also this is the general age people buy music magazine and take a big interest in to music so
I will have to aim to write for that age group .
I also found out that people like the colour scheme to match the genre so I will come up with a colour scheme
to fit in with the alternative/indie genre and since people liked the idea of black and red I would try and fit that
in to match the genre too. The magazine will be priced around £3 mark and will be a monthly issue that will be
aimed at both boys and girls.

5. Genre
• I have picked the indie/alternative genre to do
my magazine on. This is because I am
interested in this type of music the most and
have a good idea about how I could make the
magazine look good and professional.

6. Questionnaire 2
Edward Marshall

7. Logos
Facebook Twitter

8. Layouts

9. Focus Group
I asked my focus group what logos and layout
they liked the most and thought looked best for
my genre of magazine. I put my logo that I had
developed onto Facebook and twitter to see
what people thought and the results I got back
were for the logo, the red and black logo with
the stylish font.
The results I got back for the layouts was 3 to
one for the first layout which was this one.

10. Specification
• It will have a good colour scheme with eye
catching colours that will make it stand out
from the rest.
• It will have a catchy title that fits in with the
genre
• It will have a bold masthead that will be
aesthetically pleasing.

11. Testing Fonts
Edward Marshall

12. Testing fonts
• Fretboard
• Fretboard
• - I will experiment with this one
• Fretboard
• Fretboard
• Fretboard - I will experiment with this one
• Fretboard

13. Testing font colours
Photoshop
• Fretboard
• Fretboard
• Fretboard
• Fretboard
• - I am going to test this font in Photoshop and make it look more
professional.
•
•
•

14. Fonts
I didn’t like the end result for the fonts I thought they looked a bit boring and bland for the magazine
and they didn’t really catch your eye when you looked over at them, so I looked for music fonts on the
internet and found one called “Still Time” which had an abstracty look to it so I experimented with that
one.
FRETBOARD
fretboard
As it was hard to read if you didn’t know what it said, so I edited the font by making the letters more
spaced out and bigger and then turned the “F” around to make it easy to read. The upper case was
easier to read so I kept that and made changes.

15. The text has a nice style to it, its bold and eye catching.
Also since it is in capital letters it stands out well. The
font is spikey and different to the other I’ve tried. I
think this one also fits in better with the genre of
alternative/indie.

16. Colour Schemes
Edward Marshall

17. In my questionnaire red white and black was a
popular favourite when asked what colour scheme
would suit a music magazine so I will experiment
this with the fonts and text.
I think these colours look good together, the orange
stands out well in this colour scheme as it is brighter than
the others. But also the orange have a good look to it. It
shows that the music stands out.
This colour scheme supports the feel of freshness, being a new magazine it will
be a fresh and different to the others. Even though the colour scheme supports
this I will not be using it because I don’t think it goes well with the genre of
alternative/indie.
This colour scheme supports the results from the
first questionnaire. I also think it looks a bit to busy
with the different contrasts in there I think the blue
and red are a bit to much all in one.

18. Layouts
Edward Marshall

19. Cover Line Cover Line
Photo
Main Cover line for main story
story Issue Number/Date
Barcode
www.fretboard.co.uk

20. Contents
photo
10
Sub Story
photo 10
Sub Story
16 Picture of main story
Main

21. photo article
Main
16
story 17

22. www.fretboard.co.uk
Cover Line
Photo
Cover Line
Main Cover line for main story
Barcode
story
Issue Number/Date

23. Contents
Sub Story
10
10
Sub Story
Photo
16
Main

24. Main
story
Photo
article
article
16 17

25. www.fretboard.co.uk
Cover Line
Cover Line
Photo
Main Cover line for main story
story
Barcode Issue Number/Date

26. Contents
Sub Story 10 Sub Story 10
Photo
19
Main

27. Main
Cover line for main story
story Photo
article
article

28. What I have chose them and
why?
Edward Marshall

29. The reason I have chosen this design is
because it was the favourite in the focus
group and also looks professional and
different to the other layouts in this genre
with the logo being big and across the page
in your face. This makes it stand out from the
crowd and catches the eye with the brighter
colours and stylish font.
The main story font will be big and bold and
will be all in capitals, this will make the story
stand out as the main one instead of being
mistaken for a sub story. It will also have a
quote from the article underneath to show
what it is about.
The picture will cover the background of the
front cover and the text will be a colour that
fits in with the colour scheme but is still
readable easily and will still stand out.
The website address and the barcode are still
important on the front cover but aren't in
your face, although they are on the route of
the eye they don’t stand out so much and
don’t distract you from the actual story's of
the magazine and the main focus of the front
page.

30. I have chosen this contents
page because it is different
from the others It has a
more interesting feel to it
and gives your eyes
something more interesting
and has a busier but not to
cramped layout to it. This
makes it good to look at but
at the same time
professional.

31. I have chosen this layout because I think the layout isn't to text
heavy or text heavy, I think it will have a good balance between
the two and look good and professional. The title will have the
cover line from the front page under it so it links back to the
front page.

32. Production plan
Edward Marshall

33. Production Plan
• I am going to use a wall with a one colour background for my picture. This
is so when editing the magazine the background in the photo isn't to busy
and it is easy to put text over without having to do a lot of editing. I think I
will be using a grey or white background.
• For my photo I'm going to have two people standing back to back and have
a mid shot of the two. It will use a two shot and a mid shot in the front
cover.
• I will not be using any props because I don’t feel I need them for the kind
of photo I want to take. I think adding props will make it look to cluttered.
• Costume for the photo will be casual clothes like an indie/alternative band
members would wear just jeans/chinos and a top a casual feel to the front
page and will also look like capturing there everyday life.

34. Draft Text
Edward Marshall

35. Article text
• The article text will be a like a question and answer for the two band members. It will start with a brief
introduction to the band and where they have come from and how they have got to the big time.
• The new and upcoming band ‘The Messengers’ have come out of know where and made it to the big time over these last few months
releasing there number 1 single ‘I’m dreaming’ and other various tracks. The duo of Lewis and Tom from Yorkshire met at a festival and
got together ever since have been a massive influence on the music world. We are expecting them to be releasing their debut album
later this year and we are anticipating a great success. But as for now we have an exclusive interview with them with the pair. You’ve
emailed us in your questions and some of you lucky ones have had them awsnered and published in FretBoard
• How long have you two been making music together?
• We have been making music together now for a few years but have only really just had major success with ‘I’m Dreaming’ but for all
those you liked this track there will be many more coming soon in our album.
• If you could collaborate with any artist who would it be?
• If we could collaborate with anyone it would defiantly be Matt Cardle or Bruno Mars.
• How old were you when you first met and talked about writing music?
• We were in our late teens, met a festival and talked about how we were both musicians and wanted to write music and then we
decided to do it, the first track we wrote was one called ‘Late Nights’ it was our first track and a remake will be on the album and will
have better music and edited lyrics.
• How did you come about your success?
• Many others used YouTube, Facebook and twitter to get there music out there, we also used those to get our music well known, it was
a great way of spreading our music about, but we also went out to festivals and played on shows like BBC upcoming stars and played
gigs in local areas. We also done open mic nights, this was how our success came about we just one day got spotted and asked to go to
a recording studio and then we got a record label with Penguin Records.

36. Institutions
Edward Marshall

37. IPC Media
• IPC media came about in the 1960s and are
now owned by the parent company Time Inc,
they publish magazines and comics. They now
have many departments including: IPC
newspapers, IPC Magazines, IPC Books and IPC
Printing. This is so that they have specific
departments for different things. IPC media
publish many magazines.

38. Pitch
Edward Marshall

39. Pitch
My target audience for my magazine will is both male and female aimed mainly at the late teens
early twenties age group. The magazine will be also aimed at the indie/alternative music fans.
This is because that is the genre. This is because from my research I found out that most people
our age listen to that kind of music and the layout is based on the feedback from the focus group
and also the colour scheme was picked and confirmed in the same way. The magazine will include
an article talking about where the duo of ‘The Messengers’ came from and how they became big,
the article will also have a interview with them with questions asked from the readers. The logo
and the main layout and the colour scheme are shown beneath: