This document discusses channel systems and place decisions in marketing. It covers several key points: Place decisions are an important part of marketing strategy and are guided by ideal place objectives. The channel system can be direct or indirect, and the best system achieves ideal market exposure through intensive, selective, or exclusive distribution. Channel relationships must be managed through issues like conflict handling and common objectives. Vertical arrangements between different levels of a channel may be legal, while horizontal arrangements between competitors at the same level are illegal. Finally, complex channel systems can range from traditional to vertically integrated systems that focus on the final customer.