Sebamed is a German mid-sized, family-owned company founded in 1967 that develops and markets skin care products for sensitive skin. Their products are formulated at a pH of 5.5 and contain essential ingredients to support the skin's acid mantle. Sebamed products are clinically tested, dermatologist recommended, and available in over 80 countries worldwide through their website and retailers like pharmacies, dermatologists' offices, drugstores, and grocery stores.

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Sebapharma – Company Profile
 German mid size company
 Family owned with HQ in Boppard, Germany
 Founded in 1967, re-organized in 1983
 200 employees, € 150 Mio turnover
 Core business in R&D and Marketing

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Sebamed – Product Profile
 Medical skin cleansing and skin care products
 For people of all age groups with sensitive or
problematic skin
 Made in Germany – available in over 80
countries worldwide
 More under www.sebamed.com

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Sebamed – Product Positioning
 Skin cleansing and care at physiological pH 5.5
 Supply of essential cosmetically active
ingredients
 High quality and purity of ingredients
 Developed and recommended by dermatologists
 With verified efficacy (dermatologically and
clinically tested)

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Sebamed – Product Portfolio
DeodorantsHair Care
Sun Care
Foot Care
Baby Sebamed Clear Face
Anti-Ageing Anti-Dry
VISIO Extreme Dry Skin - Urea
Classic Cleansing Classic Care

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Sebamed – Medical Relevance
 1952: Maurer H – tested „soap without soap“ in
patients with eczema; eczema-affected skin
remained un-irritated and more receptive to further
treatment
 1969: Keining K – identified sebamed© as a suitable
means to overcome the soap-prohibition in patients
with acne, furunculosis, and myosis and other skin
diseases; main reason: it is soap-free and
formulated at pH 5.5 to support the acid mantle
Die Hautpflege mit synthetischen Detergentien. Ärztliche Praxis 1969; 21 (103):
5788-5794

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Sebamed – Medical Relevance
 2013: Ali SM, Yosipovitch G – reviewed latest
findings on the relevance of pH in the regulation of
the skin barrier homeostasis, stratum corneum
integrity, and antimicrobial defence and their impact
on treatment of dermatological patients
Skin pH: From Basic Science to Basic Skin Care. Acta Derm Venerol 2013; 93:
261-267

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international
Germany
Sebamed – Business Relevance
 Almost 50 years market experience
 10-years average growth rate Total: 9.1% p.a.
 10-years average growth rate Export: 11.4% p.a.
 Biggest Export regions 2013 (in % of total Export):
1. Far East 38.0%
2. Europe 34.8%
3. Middle East 18.6%
 Fastest growing Export regions 2013 vs. 2012:
1. South Asia +93.4%
2. Central & Latin America +45.7%
3. Australasia +30.4%

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Sebamed – Consumer Relevance
Editor‘s recommendation
Lisa – Your Family Magazine
Hongkong 2012
Parent‘s Choice Award
Metroinfo FM99.7
Hongkong 2013
Bronze Medal – Media Innovation
EPICA
Lebanon 2007
Öko-Test & Stiftung Warentest Certificates
Germany
cont. since 2006
Superbrands
Hongkong, Malaysia, Germany, Taiwan
Bronze Award (OTC Campaign)
Clio Healthcare
India 2011
BEST NEW 18/1
Germany 2011

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Sebamed – Target Customer
 People with sensitive/problematic skin or even skin
disease
 People with high skin awareness

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Sebamed – Target Sales Channel
 1st Priority
 Pharmacies
 Dermatologists, Paediatricians, Gynaecologists
 Drugstores/Grocery Stores, Baby Shops
 2nd Priority
 Beauty Shops, Health Products Shops
 Dept. Stores, Hypermarkets, Supermarkets
 3rd Priority
 Nurse Dept., Maternity Dept., Ladies‘ gatherings