Distribution channels refer to the pathways used to move products from producers to consumers. They typically involve multiple intermediaries like warehouses, transportation companies, distributors, and retailers. Modern distribution channels utilize various types of retail stores as intermediaries, including minimarkets, supermarkets, hypermarkets, convenience stores, and wholesalers, to provide added value and service to consumers. Effective distribution channels perform important functions like providing information, promoting products, processing orders and payments, and managing the physical flow of goods.

1. MISSY DESMALA
YODIE ERLANGGA
 ABDULAH ISNAIN
M.RIZKY

2. WHAT IS DISTRIBUTION CHANNEL ?
According to Kotler (1991: 279) distribution channel is a group company or
individual who has ownership of the products or rights of ownership to help
move the product or service when it is moved from producer to consumer.
According to David revzan.. pathway used by the flow of goods from producers to
intermediate goods and eventually into the hands of end users
Manajemen distribusi berbasis teori dan
praktek “david sukardi kodrat”

3. factor of distribution channels
 Producer
 Product
 intermediaries
(warehouse
transportation,
distributor, retail)
 Management sytem
Manajemen pemasaran kotler

4. Function of Distribution Channel
 Acording to Philip Kotler (1997 : 531-532), in a
distribution channel, distribution channel
members perform multiple functions
 Information
 Promotion
 Ordering
 Payment
 Title.
 Physical Possesion,
 Financing
 Risk Taking
Kotler (1997 : 531-532)
Manajemen pemasaran kotler

5. Modern distribution channel
 Modern distribution channels, is a new way to distribute goods
through retail stores are modern and comfortable.
 providing service and good quality goods to consumers,,
 provide added value in shopping for consumers,,
http://oluwabamidele.blogspot.com/ & manajemen pemasaran kotler

6. retail management
 retail business is covering
all activities in direct sales
to consumer end, for
personal needs , not
business..
Acording, kotler (2001;56)
Manajemen pemasaran kotler

7. Retail store
 retail store is  Minimarket
 companies whose  Supermarket
primary function sells  Hypermarket
products to consumers  Convenince store
end for personal use  grosir
Manajemen pemasaran kotler & manajemen distribusi teori dan
prakterk “david sukardi kodrat”

8. Minimarket
 a modern grocery store
 small-sized (100m2 s / d 999m2)
 implement self-service system
 daily needs

9. supermarket
 full and varied products
 Have parking area
 medium-sized (1.000m2 s / d 4.999m2)

10. hypermarket
 full and varied products
 Have parking area
 Full facilities
 Have parking area

11. Convenience store
 Convenience stores are retail like a mini, but more
selling food and drinks ready meals and is open 24
hours. comfortable waiting facilities,, Convenience
stores usually can be found in crowded places, gas
stations, and other public spaces

12. wholesale
 Here all the items available.
 loading and unloading in the wholesale
 Have parking area
 5000 m2 area
 cheaper price

13. Marketing mix
 Acording to Philip Kotler (1997 : 531-532),

14. positive impact of retail stores
 absorb labor
 increased consumer satisfaction
 Asosiasi perusahaan retail indonesia(Aprindo),

15. negative impact of retail stores
 threat to traditional markets
 threat to the micro sector
 poor distribution of income in society
Source: ac nielson,appsi,kompas

16. Distribution in SCM
 Indrajit and Djokopranoto  According Winardi
(2005) "supply chain" is a (1989:299) is the
series of relationships distribution channel is an
between companies or intermediate group closely
activities that carry out the related to each other and
distribution of supplies of distribute the products to
goods or services involving the buyer.
a continuous relationship
of goods, money and
information from the place
of origin to the buyer or
customer, either from
upstream to downstream
or otherwise

17. Chopra and Meindl (2001) that
there are five main actors IN SCM
SUPPLIER MANUFACTURER DISTRIBUTITOR RETAIL
CUSTOMER

19. CONCLUTION
 is modern distribution channels is a new way of
delivering goods to consumers using intermediaries
modern retail stores, including mini market,
supermarket, hypermarket, grocery and convenience
stores,

20. thank you