The document outlines a business plan for Mobility Lift Systems (MLS) with goals to sell over 400 lifts by June 2009, secure funding, and re-brand ahead of the Atlanta Medtrade Expo. It emphasizes understanding the market, customer impact, and developing a web-enabled enterprise for greater efficiency and marketing reach. Key strategies include extensive branding efforts, building a functional website, and preparing for successful participation in a major trade show.

1. MLS Roadmap Mobility Lift Systems Martin Davies September 24 th 2008

2. Goals and Objectives Goals Sell 400 plus “reach-out” lifts by June 2009 Secure funding next phases Re-Branding Engage and go-to-market at ATL Medtrade Expo Objectives Make the business case Re-Brand H2O Boarding as Mobility Lift Systems in time for ATL Medtrade Expo Create website and web capability

3. How Do We Get There? Know our minds and business case Re-Brand Website and Web Capability

4. Know Our Minds Who We Are - Management/ Talent - Ideas/ Vision Who Does Our Lift Impact and Why? What gives us confidence in this market? The Business Case

5. Who does it Impact and Why? Who it Impacts Patients with mobility impairment Caregivers of patients Hospitals and other 3 rd parties Who Benefits from Leaving Hospital and Living at Home? (80% go home) Patient – Better care and self mobility Those paying expenses of hospital care – e.g the patient themselves, patient’s family, insurance company, hospital, Govt agencies and others Once Home: What are the activities of the patient? Away from home & yard Den/ Family Rooms Toilet/ shower Bed Range of Mobility Diagram

6. Confidence in the market/ The Business Case Size and Nature of the Market 1.6M in wheelchairs in USA alone Demographics 1:200 wheelchairs Country Pop/Mil GDP/$T 66.1% of World GDP 12.8% of World Population 28.3M Wheelchair bound 36.10 861.6 / 6.723 Total 1.4 33.3 Canada 4.3 127 Japan 13.8 305 USA 16.6 396.3 European Union

7. Confidence in the Market/ The Business Case Legislation and States Laws compels need for lift Medical Practices Competition is developed and mature Anecdotal stories

8. MLS Ecosystem Virtual Web Enabled Enterprise MLS Suppliers Customers Owners/Management Manufacturing Distributors Legislation/Laws/Govt Interested 3 rd Parties Operations Personnel Marketing Sales MLS

9. How Do We Get There? Know Our Minds Re-Branding Website and Web Capability

10. Re- Branding Logo Created Commercial Graphics– Brochures. Business Cards, Letter Heading, Display Panels etc. Web Domain Name Website (in progress ) Sample Website main page tabs Contact Us Philanthropy&Charity Laws & Legislation PR Press Distributors Testimonials About Us Products & Services Home

11. Web Enabled Enterprise Traditional – Brick and Mortar Need property - offices Personal & Corp computers Location based telecommunication services Need to acquire applications - Accounting, Inventory, Manufacturing, HR, PR, Sales & Marketing. etc Office machines - printers, fax People / Staff on pay roll Manual application integration Capital Costs Pros: Own capability Cons: Expensive in start up and day-to-day in time and money, slow startup, bricks and mortar – admin offices. No guarantee of performance Web Enabled Enterprise Virtual - function from anywhere Virtual - command and control Capacity/resources added incrementally as needed/ performance based Application integration and evolution Costs are operating vs capital Pros: Low start-up, low operating expenses, quick respond to changing circumstances, operational agility, application integration, no/few IT resources onsite. Cons: Dependent on 3 rd party- skills, capability, performance and service, Cost are recurring and perpetual

12. Atlanta MedTrade Expo Oct 28 th – 30 th World Class trade show: Hundreds of exhibitors Thousands of attendees: Our opportunity to look and be world class with product that is ready for market Model “T” of the lifting world – Makes us unique and desirable

13. Atlanta Trade Expo We need to be Trade Show Ready - Functional Website Branded MLS Capable of making sales and deals with distributors Minimum needed for website About Us: Branding message: Information about company E-mail Functioning/Contact Us/Lead Capture Videos that Deliver and Reinforce the Branding Message - Opening page “reach out” device demo (4 min) - 4 Testimonials (2-3min) Distributor Section: Informational and contract

14. Post Atlanta and Beyond Channels Sales Force: “ Do it yourself” Create your own Pros: control over behavior and branding Cons: Slow, expensive, complex Distribution: Pros: Quick, many exist, leverage sales force, territories, services, Cons: You only control by enticement, need to locate, recruit, and convince by branding message. Big Box/National Accounts: Strong Brand, Financial Strength, SLA, operating and logistical agility, low unit cost Product Development/ Evolution of Brand: Ceiling track: Extreme Home Makeover Mobile: SUV, Van, Govt carts, Airports Campaigns: High schools American Riding Handicap Association Veterans Nursing Homes State specific Development of additional capabilities

15. Lets Get it Right This is our chance to go to the ball… Looking like a world class brand will help us become one!