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Pitch Plan For
Magazine
By Cameron Loftus
The Pitch
O The main reason for a magazine pitch is to put
across different ideas and proof that everything
has been carefully thought about thoroughly to
put me in the best position to create my final
version of my music magazine. This will include
colour schemes, different ideas for fonts and
sizes, the type of magazine I would like to
create, a mission statement as well as fan
profiles to enable me to weigh up what I will
include.
The Magazine
O My magazine would be a dance magazine, as it is
my favourite genre of music and also a fairly
popular genre with the public and especially my
target audience age (teenagers to mid-twenties). It
will be released monthly about the latest news and
with a big emphasis on up and coming dance
artists. It will mainly focus on deep house and
future house music and contain lots of features
like: dance charts, interviews with artists, popular
genres of dance music at the current time and will
have things like free posters. The cost will be
£4.50 as it is a reasonable price so will hopefully
appeal to a wide range of people who take an
interest in dance music.
Possible Names for my
magazine
O Dance Mag
O Dance Nation
O The Future
O Sounds
O Unite
O The Dance Hub
Working Title
O The working title for my magazine will be
‘Sounds’ as I think it’s obviously
representative of music in general but also the
unique sound to dance music especially. The
title is punchy and straight to the point
resulting in a name that is therefore
memorable and easy to remember for the
reader. It will also be remembered by the
reader because of the unique masthead and
emblem of Sounds. At the moment it is still a
work in progress and could still be changed in
the making of the magazine
Possible fonts for
Masthead
Colour schemes
O As my magazine is based on dance
music I think it would be best to use
bright colours with this genre of
music. These colours will be mainly
used on the background of my
magazine pages and briefly on the
front cover. Looking at the text side of
things, the colour of the text will have
a consistent colour of black as it will
stand out on a bright background like
I planned and therefore I think it will
be a good effect. With dance music
being my chosen topic of music, I feel
it will allow me to show creativity with
a wide range of interesting and
sophisticated colours.
Magazine Style
O The style for my magazine is going to be
bright and colourful with lots of photos
with big and bold mastheads and titles
and smaller font for the main text as it
doesn’t hold as much emphasis and
importance. Most pages will have a fair
amount of text but the font will be clear
and readable and in a dark colour like
black to contrast with the other bright
colours involved on the page.
Mission Statement
O As there isn’t a vast amount of dance
magazines currently on the market, I aim
to fill the void left by the music magazine
industry in general. This magazine will
include an array of unique and interesting
features for you to feast your eyes on.
From interviews with your favourite dance
artists to free gifts, this magazine will have
everything you need to keep you gripped
and entertained.
Fan Profile of David Guetta
Fan Profile of Avicii
Fan Profile of Calvin Harris
Overview of Fan Profiles
O All the demographics for all three dance
artists are women aged between about
18-30 and all have the same social grade.
O They all share a similar outlook on
favourite artists which are generally pop
and dance artists.
O Interestingly, the top region for all three is
Central Scotland and the top profession
for both is entertainment.
Front Cover Layout 1
Working Title
Headline
Cover line
Headline
Cover
line
Headline
Cover line
Price
etc.
Cover line
Cover line
Cover line
Full
quote
= photo
Front Cover Layout 2

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Pitch plan for magazine

  • 1. Pitch Plan For Magazine By Cameron Loftus
  • 2. The Pitch O The main reason for a magazine pitch is to put across different ideas and proof that everything has been carefully thought about thoroughly to put me in the best position to create my final version of my music magazine. This will include colour schemes, different ideas for fonts and sizes, the type of magazine I would like to create, a mission statement as well as fan profiles to enable me to weigh up what I will include.
  • 3. The Magazine O My magazine would be a dance magazine, as it is my favourite genre of music and also a fairly popular genre with the public and especially my target audience age (teenagers to mid-twenties). It will be released monthly about the latest news and with a big emphasis on up and coming dance artists. It will mainly focus on deep house and future house music and contain lots of features like: dance charts, interviews with artists, popular genres of dance music at the current time and will have things like free posters. The cost will be £4.50 as it is a reasonable price so will hopefully appeal to a wide range of people who take an interest in dance music.
  • 4. Possible Names for my magazine O Dance Mag O Dance Nation O The Future O Sounds O Unite O The Dance Hub
  • 5. Working Title O The working title for my magazine will be ‘Sounds’ as I think it’s obviously representative of music in general but also the unique sound to dance music especially. The title is punchy and straight to the point resulting in a name that is therefore memorable and easy to remember for the reader. It will also be remembered by the reader because of the unique masthead and emblem of Sounds. At the moment it is still a work in progress and could still be changed in the making of the magazine
  • 7. Colour schemes O As my magazine is based on dance music I think it would be best to use bright colours with this genre of music. These colours will be mainly used on the background of my magazine pages and briefly on the front cover. Looking at the text side of things, the colour of the text will have a consistent colour of black as it will stand out on a bright background like I planned and therefore I think it will be a good effect. With dance music being my chosen topic of music, I feel it will allow me to show creativity with a wide range of interesting and sophisticated colours.
  • 8. Magazine Style O The style for my magazine is going to be bright and colourful with lots of photos with big and bold mastheads and titles and smaller font for the main text as it doesn’t hold as much emphasis and importance. Most pages will have a fair amount of text but the font will be clear and readable and in a dark colour like black to contrast with the other bright colours involved on the page.
  • 9. Mission Statement O As there isn’t a vast amount of dance magazines currently on the market, I aim to fill the void left by the music magazine industry in general. This magazine will include an array of unique and interesting features for you to feast your eyes on. From interviews with your favourite dance artists to free gifts, this magazine will have everything you need to keep you gripped and entertained.
  • 10. Fan Profile of David Guetta
  • 11. Fan Profile of Avicii
  • 12. Fan Profile of Calvin Harris
  • 13. Overview of Fan Profiles O All the demographics for all three dance artists are women aged between about 18-30 and all have the same social grade. O They all share a similar outlook on favourite artists which are generally pop and dance artists. O Interestingly, the top region for all three is Central Scotland and the top profession for both is entertainment.
  • 14. Front Cover Layout 1 Working Title Headline Cover line Headline Cover line Headline Cover line Price etc. Cover line Cover line Cover line Full quote = photo