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Infozone 10 slides pitch Dec 2013

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Short pitch presenting Infozone - mobile app that will allow you to tailor the world according to your needs and desires

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Infozone 10 slides pitch Dec 2013

  1. 1. Product - Ultimate tool for mobile and local search (Google for smartphones) - A platform to interact in various ways with businesses/friends - An application to tailor the world according to your needs/desires - Simple interface and intuitive user experience (fun to use it) - Providing easy access to promotions, special deals and discounts
  2. 2. Product - Ultimate tool for mobile and local search (Google for smartphones) - A platform to interact in various ways with businesses/friends - An application to tailor the world according to your needs/desires - Simple interface and intuitive user experience (fun to use it) - Providing easy access to promotions, special deals and discounts
  3. 3. Problem Businesses: - I need a self-service platform to reach and turn into customers all these owners of mobile devices that pass close to my business/brand every day; I am busy and it should automate my marketing activities! End users: - How to find what’s new around me and see relevant promotions & deals – everywhere, fast and easy?; I need an application to deliver personalized results and save me from the information clutter!
  4. 4. Solution Businesses: - Help them attract clients nearby and boost sales via the mobile channel; Painkiller solution that works immediately and is an answer to hottest trends (LBS, real-time marketing, multiscreen presence) End users: - Make their life easier, save them time and give them free app to see what really matter to them – where they need it; Providing access to special deals and promotions and thus actually saving them money
  5. 5. Team - Two seasoned software engineers at senior level - Two sales and marketing professionals specialized in online marketing - More than 35 years combined experience in developing IT products - More than 15 projects delivered together - Two PhD degrees
  6. 6. Traction - Partnership with mobile operator for co-branded version - 1 000+ daily visits in website without advertising - Mobile payment options integrated - 10 000+ downloads of the iOS and Android apps in beta - iOS, Android apps, website, 800+ business users
  7. 7. Market & Competitors - 5 bln. smartphones and global mobile ad revenue amounting to 25 bln. EUR – until 2018 - Global competitors could be considered Four Square, Yelp, Groupon - The big international players have different scope - Yelp is about reviews and Four Square is social networking app - Daily deals market slowly declining
  8. 8. Differentiation - Relevant location-aware notifications - Direct sales through mobile payments - Precise targeting in real time - Personalized and relevant content - Businesses engage users as individuals
  9. 9. Monetization - Paid push and local notifications - Commissions from in-app transactions - Click-to-action services (reservations, orders, enquiries) - Tariff for reaching/engaging audience of users - Licensing the software and white label solutions
  10. 10. Investment - 120 000 EUR – for Seed/Early stage for 14% equity - Prerequisite for next series A round - Money used for technical development, marketing, new employees
  11. 11. Thank you enev@infozone.bg

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