Marketing plan for an app called ClosetBuzz. This is the final assignment as a part of a marketing internship under Prof.Sameer Mathur, IIM Lucknow

1. ClosetBuzz

2. An app which will connect shoppers to stylists
and personal shopping assistants
Consumers have haphazard knowledge about
latest trends. In their busy days, this app comes
to rescue

3. SITUATION ANALYSIS

4. Anyone who wants to shop!!!
Mostly the elite would prefer an assistant for
shopping.

5. The company aims to provide employment
opportunities to personal shoppers

7. 3 factors
• We work with stylists and
shopping assistants
• We provide services to people of
all ages especially to those who
hire trained professionals to
design their outfits
• We are different in the point that
we also design clothes according
to the customer’s expectations
• We also provide fashion updates
and send notifications of sale and
discounts from different outlets
• Free access initially and then the
user should pay to access the
services

9. • An app which will provide
• Fashion updates
• Notifications of
discounts
• Latest trends
• Designer wear
• Access to personal
stylists
• Blog for posting and
brainstorming
• On-the-go access to
shopping assistants

10. • The services can be
accessed anywhere,
anytime
• The cost per service will
depend on how much the
shopping assistant will
charge
• Commission will be given
to each consultant and
revenue will be generated
from taxes

11. • Name: ClosetBuzz
• Logo:
• Slogan: Shopping made
easy
• The brand will establish
itself as an easily accessible
and changeable to all users

12. Incentives
• Free access for a month to
all new users
• After one month, they need
to pay to access all services
except blog, fashion articles
and updates
• Pricing will be Rs.550 per
month

13. • Advertising in TV
• Social media
marketing
• Word of mouth
• e-mails from shopping
websites
• Billboards
• Internet ads

14. Distribution
• Company employees will get
discounts to services
• Users can meet consultants or
talk to them personally or over a
chat
• Collaborators will be endorsed
when their service is used on
our app
• Payments should be done
through mobile wallets

15. Implementation
• Infrastructure: App on
Google Playstore, Windows
store and iStore
• Scheduling:
• Develop a BCM
• Figure out partners
• Funding
• Construct the app
• Launch
• Marketing

16. RESULT……
Shopping made
easy!!!

18. Disclaimer:
This presentation was made by
Sindhuja Nanduri, BITS Pilani,
Hyderabad Campus during
Marketing internship under
Prof.Sameer Mathur, IIM
Lucknow