Pitch deck student-bay v
Student-Bay is an online marketplace platform exclusively for students to buy and sell used course materials and other items. It aims to reduce waste from graduating students' unused items and give current students affordable access to needed course materials. The platform allows easy transactions between students through online messaging and meet-ups. Student-Bay has received positive feedback from student leaders and plans to generate revenue through banner ads and subscriptions. It will market through word of mouth, traditional advertising, and social media to reach the student community. The founders have student connections and experience to promote the platform. Costs for the first year are estimated at £165,000 to cover marketing, product development, salaries, office space, and equipment. Competitors include Amazon,
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Pitch deck student-bay v
- 1. Student-Bay We are Amazon for the student community
- 2. Traction Oyedola O (SU President at QMUL) “A great idea and something that the student community will be receptive too” Sara T (Masters student at QMUL) “Hurry up and create this! I’ve got tons of things to upload” Carolina M (VP of Education at QMUL) “ A really exciting concept, something that students need.” Average number of acquisitions a month: 48
- 3. Problem Graduating students leave university with items they no longer need but are difficult to dispose of. Current students need to buy expensive course materials to complete their study. These two student groups cannot communicate with one another effectively, this results in a waste of their collective resources.
- 4. Solution Student-Bay has built an online e-commerce platform exclusively for students. Students can effectively communicate and complete mutually beneficial transactions on one easy to use platform.
- 5. Product Homepage Product Page MessengerComplete transaction
- 6. Key Selling Point Students can use the messenger and meet-up functions to complete transactions quickly and with cash. This is suitable for the student lifestyle as students often need course materials very quickly and prefer to be paid immediately.
- 7. Revenue Model Year 1 Revenue per student: £1.30 Year 2 Revenue per student: £3.42 12101.2 40035 1st Year Banner Adverts Subscription 73786.7 208545 2nd Year Banner Adverts Subscription
- 8. Marketing Strategy 3 pronged approach • Type 1- Word of mouth • Type 2- Traditional forms of advertising and marketing • Type 3 – Online marketing and social media “84% of Millennials WOM impressions are as a result of offline conversations”
- 9. Team • Reshmi Kashyap – Taken Student-Bay from the idea stage to the Minimum Viable Product stage. Created connections with the Student Union and societies of major London institutions. • Mansze Yeung – She has increased Student-Bay’s twitter presence to over 600 and as a current student within LSE can use connections to further spread awareness.
- 10. Costs £0 £40,000 £20,000 £75,000 £10,000 £3,000 £15,000 Costs 1st Year Marketing Budget Product Development Staff Salaries Office Space Equipment Contingency Costs: £165,000 Students: 40,000
- 11. Competition E-Commerce Paid Service E-Commerce Free Services Retail Shops Amazon Gumtree Sell Student Stuff.com John Smith’s Student Store
- 12. “Be Part of A Helpful Student Community” www.student-bay.com