This document provides an overview of a startup business called ENVO-KEY that produces paper shopping bags. The business was founded in March 2013 by four classmates with equal shares. The company's mission is to develop commercial solutions to reduce environmental hazards caused by plastic bags through superior, cost-effective paper bag designs. The company has identified the growing market for eco-friendly paper bags to replace plastic and analyzed competitors in the paper and plastic bag industries. The document outlines the company's manufacturing process, marketing strategies, and financial projections such as break-even analysis.

1. Imad Ali Shah
Mehak Nadeem
Charanjeet Kour

2. In November
2013 the business
will properly start
its products for
the market.
Equal shares
Four class fellows
Founded in March
2013
Introduction

3.  The idea came from years of watching shopping
bags made from polythene and other harmful
stuff that are really poisonous to environment
 Follow CSR, Go Green Pakistan and
International Business Ethics
 best quality and trendy designs
Idea Generation:

4. Our mission is to develop commercial solution to the
environmental problem in order to reduce and ultimately
eliminate the hazards caused by plastic bags. To
constantly grow the customers by designing superior and
cost effective product through contribution of ideas.
Mission

5. Our Vision is to become a proactive, integral and responsible
member of our environment and community, making us a
strong global supply base for world class products.
Vision

6. Company is divided into
following four branches:
Designing and
development manager
Marketing Manager &
H.R Manager
Finance Manager
Production Manager
Management & Organization

7. Step 1
Paper in roll
Gum
Printing ink
String
Misc. chemicals
Lamination
The raw material of the unit is easily available from the market.
Raw Materials

8. Step 2
Cutting
Machine
Solna(printing)
Machine
Die (cutting)
Machine
Manufacturing

9. Raw
material
(Paper
Roll)
Cutting
through
automati
c
machine
Stereo
pressing
with the
help of
gum
&
chemical
grinding
Printing
through
ink
Punching Packing
Testing
Manufacturing process

10. 100% reusable,
recyclable and
biodegradable
Environmentally
preferred
Contains 40%
post-consumer
recycled material
Features:

11. Quick turnaround time.
Handcrafted bags & packaging
Customized sizes & shapes for paper bags
It is characterized by fastness
Features:

12. • When your store, shop and / or company are a part
of trendy clothing, then we could create our
shopping bags in a very trendy and eye-catching
way.
• the variety include white paper bag, black, purple
and other several designs and colors according to
the trends and needs.
Variety

13. Made in accordance
with your own
business’ standards
Bags of various
sizes.
Men and women
will be easily
attracted
Variety

14. Shopping Bags business is all about the plastic bags and paper bags
There are many types of bags available in the market
This is the best field to get in to, Under SMEs.
It has a lot of potentials.
Example of a normal market, anything you purchase comes with a packaging
and a bag
From a stall to a big super mall.
Industry Analysis

15. Industry Analysis
Increase of paper bags worldwide in order to save
their nation.

16. Tough competition in the shopping bag industry , many
small to big scale industries are producing bags
The main competitors are plastic bag makers and paper
bags that are produced for branded products
Several low quality bags that are produced locally.
Will offer innovative products in a familiar style at a
competitive price
The competition

17. Approx. 380 trillion bags are
used every year. Approx. 100
billion out of the 380 trillion
are plastic shopping bags
An estimated 60 million
barrels of oil is required to
make that many plastic bags.
Plastics are not bio-degradable
Only 1 to 2% of plastic bags
are recycled.
Why should you buy Envo-key??

19. Thousands of marine
animals and more than
1 million birds die each
year as a result of
plastic pollution
The United Nations
Environment
Programme estimates
that there are 46,000
pieces of plastic litter
floating in every square
mile of ocean
It causes various
diseases in humans
Pakistan Ministry of Law
and Justice has notified
the Prohibition of Non
degradable Plastic Bags
(Manufacture, Sale, Use)
Regulation 2013
Why should you buy Envo-key??

20. Provide breeding ground for
disease-causing germs,
bacteria and insects
Depleting Natural Resources
Stay in the environment for
hundreds of years while they
break down
Plastic contaminate soil
fertility
Plastic bags are photo
degrades
Problems

21. Pamphlets in
Newspapers
Free samples
in stalls
Personal
selling's
We can also
make it for
shops that
use them, at
cheap prices
Advertising

22. The Target Market
As this is
B2B so the
target
market is:
Food service
Chemists shops
Shoe shops
Clothes market
Very few of the markets provide paper
bags which is equal to about 3% only.

23. Methods of Distributions
Under the vehicles
of the company
Cost of transports
will be adjusted in
income statement.

24. There are three major ways
Product identity, quality, and novelty
High employee motivation and good sales attitude
Innovative and friendly services options.
ENVO-KEY is among all the competition which focuses on the
environmental hazards.
Competitive Strategy

25. Mardan
Over 150 businesses in this specific locality.
Local population
1804562
Within 10 minutes drive from every sub urge.
Market location

26. • To serve customers in a unique and effective
way
• Build a strong relationship.
• Trendy and having different colors.
• Reasonable and affordable prices
• Environment friendly & such kind of
strategies have never been adopted
Product Positioning

27. Social and cause
The competitors have stable quality, they have also high prices. E.g. metro
charging 100 R.s/cloth bag, card gallery, wishes and illusions also provide
such bags at high prices.
We have set reasonable prices
The high sales volume will result in falling cost.
Marketing Strategies

28.  Strength:
 It is eco friendly
 Less competitor’s
 Quality of product
 Current fashion trend
 Stylish design
SWOT

29. Weakness:
•Plant capacity
•It is not useful in monsoon season
•One of the major weaknesses faced
by this campaign is how to reach the
audience base and conduct effective
communications with them.
SWOT

30. Increasing
awareness of
hazards of
plastic
SWOT

31. Threats:
Introduce
new
products
similar to
paper bags
Increase in
prices of raw
material
Competing
with already
established
markets of
plastic bags.
SWOT

32. Fixed cost=756000
Variable cost = 288000
Break-even point= FC/selling price- per unit variable cost
=75600/15-1.74
=57013 units
Per unit cost=Rs.9.8/-
Commission =10%
Profit margin=25%
Break even analysis

33. 18×24 40×50 12×18 42×60 36×48
Pricing
will be
according
to design
and sizes.
Sizes