SlideShare a Scribd company logo
Pikkpack Shoes 
Your First Flat-Packed High 
Quality Leather Footwear 
Pitch Deck 
04/09/14
1. Problem 
● no user-product connection 
● low quality materials 
● short lifespan of fashion products 
● accelerated accumulation of waste 
● high transportation- and storage costs
2. Solution 
A high quality DIY footwear that can be assembled by the customer 
● the customer becomes part of the 
manufacturing process 
● fun experience not just a purchase 
● flat-packaging saves materials, 
transportation- and storage costs 
● high quality materials and design
3. Product 
PIKKPACK is the first high-quality DIY 
leather footwear 
It is assembled by the customer with a 
colourful shoelace
4. Validation 
Succesful Kickstarter in 
May 2014 
Strong follower base on 
Social Media: 
Facebook 
Twitter 
Instagram 
Pinterest 
300+ subscribers to our 
newsletter
5. Market 
● Young Urban Professionals (23-40) 
● Eco-conscious 
● Fashion and design enthusiast 
● Open for the most innovative goodies 
● North-America, Western-Europe, 
Australia, Asia 
● Market size ~ 30-50 million
6. Competition & Competitive 
Advantages 
DIY 
Conscious 
statement 
Customizable 
Design
7. Business model 
NOW: 
● production on demand 
● margin: 55% (price:110USD) 
● webshop to set up in Sept 
TARGET: 
● online sales through webshop (PRIO) 
& online retailers 
● global scale accessory brand based on the 
concept of flat-packaging & high quality 
design 
sufficient amount of stock 
flexibility in delivery time 
lower material- and production costs 
bigger margin
8. Team
9. Milestones 
● Design exhibitions (Graduationprojects, 
Young Balkan Designers Exhibition) 
● CEE Women Startup competition 
finalist 
● Pulse London Trade Show (pre-orders 
from buyers) 
● Vienna Betapitch Competition finalist 
(wild-card winner) 
• Extensive press coverage (Designboom, 
Design-Milk, PSFK, FastCompany, Gizmag, 
Wired Insider etc.)
10. Publicity 
“Instead of buying yet another pair of Toms this summer, perhaps you order an 
envelope with a leather shoe upper, a leather shoe sole, and some cotton laces 
inside...” Fast Company 
See more at: http://www.pikkpack.com/press/
11. Marketing plans 
● Mainly online (BTL) & Social Media 
● PR campaign 
● Direct Mails to bloggers & industry 
influencers 
● Sample packages for bloggers & industry 
influencers 
● Celebrity placement 
● Targeting niche markets (i.e.:Pikkpack sells 
reflective laces for cyclist) 
● Possible sponsorships (i.e.: IKEA)
http://www.pikkpack.com/ 
@pikkpackshoes 
sara@pikkpack.com 
hanna@pikkpack.com

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Pikkpack pitch deck - The first flat-packed premium quality leather footwear

  • 1. Pikkpack Shoes Your First Flat-Packed High Quality Leather Footwear Pitch Deck 04/09/14
  • 2. 1. Problem ● no user-product connection ● low quality materials ● short lifespan of fashion products ● accelerated accumulation of waste ● high transportation- and storage costs
  • 3. 2. Solution A high quality DIY footwear that can be assembled by the customer ● the customer becomes part of the manufacturing process ● fun experience not just a purchase ● flat-packaging saves materials, transportation- and storage costs ● high quality materials and design
  • 4. 3. Product PIKKPACK is the first high-quality DIY leather footwear It is assembled by the customer with a colourful shoelace
  • 5. 4. Validation Succesful Kickstarter in May 2014 Strong follower base on Social Media: Facebook Twitter Instagram Pinterest 300+ subscribers to our newsletter
  • 6. 5. Market ● Young Urban Professionals (23-40) ● Eco-conscious ● Fashion and design enthusiast ● Open for the most innovative goodies ● North-America, Western-Europe, Australia, Asia ● Market size ~ 30-50 million
  • 7. 6. Competition & Competitive Advantages DIY Conscious statement Customizable Design
  • 8. 7. Business model NOW: ● production on demand ● margin: 55% (price:110USD) ● webshop to set up in Sept TARGET: ● online sales through webshop (PRIO) & online retailers ● global scale accessory brand based on the concept of flat-packaging & high quality design sufficient amount of stock flexibility in delivery time lower material- and production costs bigger margin
  • 10. 9. Milestones ● Design exhibitions (Graduationprojects, Young Balkan Designers Exhibition) ● CEE Women Startup competition finalist ● Pulse London Trade Show (pre-orders from buyers) ● Vienna Betapitch Competition finalist (wild-card winner) • Extensive press coverage (Designboom, Design-Milk, PSFK, FastCompany, Gizmag, Wired Insider etc.)
  • 11. 10. Publicity “Instead of buying yet another pair of Toms this summer, perhaps you order an envelope with a leather shoe upper, a leather shoe sole, and some cotton laces inside...” Fast Company See more at: http://www.pikkpack.com/press/
  • 12. 11. Marketing plans ● Mainly online (BTL) & Social Media ● PR campaign ● Direct Mails to bloggers & industry influencers ● Sample packages for bloggers & industry influencers ● Celebrity placement ● Targeting niche markets (i.e.:Pikkpack sells reflective laces for cyclist) ● Possible sponsorships (i.e.: IKEA)