Here is a random product that is not on the market yet. The presentation shows the aim and strategies to build a brand image. *For creating more such presentations, mail me on jindalmuskan341@gmail.com*

1. handwash

2. Anand Milk Union Limited
Industry
Food Processing FMCG
CEO:
Rupinder Singh Sodhi
Parent Brand:
Gujarat Co-operative Milk
Marketing Federation Ltd. (GCMMF)
Amul's Significant Contributor
to The White Revolution in India.
Found in 1946,
by Tribhuvandas Krishibhai Patel
Sales Turnover :
392 Billion Indian Rupees in
FY 2021

3. Brand Identity
EXTERNILIZATION
INTERNALIZATION
PHYSIQUE:
Simple and Beautiful Pump
Bottle, Soft Colours
SELF-IMAGE:
Break the Germs Cycle with
Freshness
CULTURE:
Indian, Purity, Traditional
PERSONALITY:
Successful, Longevity,
Charming
REFLECTION:
Family Values, Purity
Assurance, Affordability
RELATIONSHIP:
Trustworthy, Strong, Long-
term

4. “health hi happiness”
Tagline

5. Brand Ambassador
HAN
D
WA

6. 1
3
2
ADVERTISMENT
• Print Ads
• Broadcasting Ads
• Billboard Ads
• Packaging Inserts
• Symbol and Logos
• Social Media
Sampling and Experience
EVENT AND CAMPAIGNS
• Sports • Factory Tour
Building a good Brand Image through Brand Communication
Brand Image
4 PUBLICITY
• News Jacking
• Story Telling
• Memes
• Review Portal

7. Print Ads

8. Packaging Inserts

9. Billboards Ads

10. Social Media Ad
Kon Kambakth hai jo healthy hone k liye handwash krta h. Mai to krta hu ke bas kamyab
ho sakoon,
soft soft haatho k saath jee sakoon

11. Memes

12. Billboards Ads