Entrepreneurial Management Company. My group and I successfully pitched our business idea and placed 2nd out of 42 teams in USF's School of Management Startup contest!

1. Experience 3D Printed Cookies at Your Event!

2. Our Story
I have always had a sweet tooth, I could
never have enough cookies. At big events
the best part was the dessert table,
however I realized how every event has the
same boring standard cookie selection.
They all look and taste the same. And that’s
when I thought about the concept of wow
cookies.
“I always loved my grandma’s
cookies! They welcomed me
warmly whenever I visited her.
They created a strong bond
between us. Not only did the
cookies taste amazing, they
generated value to our
relationship.”
“My mother would always bake
cookies growing up, but with five
siblings, it was always a struggle to
have my mother bake my favorite
chocolate chip cookies, while my
siblings liked the snickerdoodle and
peanut butter flavors.”
-Johan Joenhagen -Matthew Son-Anna Seilund

3. Mission Statement:
We provide the best cookie catering experience by combining entertainment with high quality
taste, using our intricate, portable, 3D printers, and customizable cookie design process.

4. ● Limited Catering Services
● Unexplored 3D Catering Market
● Unexciting Catering Experience
● Cold un-fresh cookies
The Problem

5. The solution
● Creative Catering Experience
● Penetrate 3D Catering Market
● Exciting Catering Product
● Warm Freshly Baked Cookies
The Solution

6. The team
With our background, skill and passion for a creative and new catering experience, we are the
people who will change how your clients appreciate your event!
Johan Joenhagen
Graduating from USF in
spring 2018 in Business
Entrepreneurship &
Innovation. Team Captain
for USF Men’s Tennis
Team
Matthew SonAnna Seilund
Graduating from USF in
spring 2018 in Business
Marketing
Graduating from USF in
spring 2018 in Business
Management. Team
captain on the Women’s
Basketball Team.

7. Business Model
● Businesses pay us to
come to their event and
provide free customized
3D printed cookies
Businesses
Catering

8. Why 3D Printed
Cookies?
The high cost of transportation makes
catering less appealing to event planners.
Therefore, we bring the printers to them
and freshly bake cookies on demand. This
also allows us to adjust the production of
cookie at the live event, which will help us
to save resources and create larger profit
margins.

9. Market Forecast for 3D printing
● Exponentially Growing Market
● Exponentially Growing Number
of Shipment Orders
● Decreasing Prices for 3D Printers
● Technological Advancements

10. 2.8
billion cookies sold each year
250
million cookies consumed each year
$19.8
Billion spent per year on food delivered to office,
events, and meetings

11. Cookie Catering (competitive landscape)
● Providing cookies to event
● Fresh baked
● Delight clients
● Big market share
● Same assortment
● Cater food as well

12. Customized Cookie (competitive landscape)
● Personalized cookies
● Only one flavor
● For private small events
● 2-3 days
● Logo cookies
● 3-5 days
● circle , squared or rectangle

13. Target Market
Large companies in the Bay Area, with over 50
employees, that host at least 2-4 events per
month.

14. We differentiate because…
● We use 3D printing technology
● We cut the cost of delivery, by baking cookies on-site with our 3D printers.
● We save food waste by supplying the exact demand of cookie at events,
instead pre-baking a set amount and having leftovers.
● We also offer businesses the opportunity to market their brands, create fun
event themes, etc. by using our customizable 3D printed designs for each
cookie.
● Our cookies are fresh and warm, a rare phenomena at catered events.

15. Marketing
Strategies
Social Media
● We will be using social media to promote our
brand. By posting visuals and short videos of our
cookies being printed at a variety of locations, we
plan to create awareness through instagram,
twitter, snapchat and youtube accounts.
Design Contest Competition
● We will create a contests to incentivize
companies to create the best holiday cookie
design (Christmas, Thanksgiving, etc.), or specific
awareness month designs (ex: Woman’s Day,
Breast Cancer Awareness Month, Black History
Month, etc.) and award them with a 30%
discount towards their holiday service order.

16. Marketing
Strategies
Demos
● We plan to attend 10 business events every
month, demoing our companies ability to quickly
create WOW! Cookies. We plan to market to
large tech companies such as Salesforce,
Linkedin, Uber, etc. By customizing the demos to
create their logo on the cookies.
Partnerships
● Many company parties in San Francisco are held
in outdoor food venues such as Off the Grid,
Spark Social SF, Soma StrEat Food Park, etc. so
we plan to partner with these locations, where
many individuals in the financial district gather for
large company events or gatherings.

17. How it works
Step 1
Place your order online
Step 2
We will come to your
event and print your
customized cookies.
Step 3
Enjoy cookie and get
a WOW experience.

18. Costs
Producion: $0.37 3D Printer: $3,200

19. Pricing
Events with less than
100>
$199 + $150/hour
Events with between
100< >400
$299 + $199/hour
Events with more than
400<
$299 + $250/hour

20. Milestones
June 2018
Revenue: $0
NOI: $-4,385
Sep 2018
Revenue: $19,000 NOI:
$-1,170
Jan 2019
Revenue: $3,700
NOI: $7,690
Jun 2019
Revenue: $73,000
NOI: $21,910
Nov 2019
Revenue: $118,000
NOI: $43,260
Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov

21. The solution
● $50,000
● 10% Equity
Equity

22. Thank You